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Six Steps Of Website Optimization

2008/3/26 18:01:00 19

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Although many friends have learned a lot of SEO knowledge, but when he started to optimize a website, he could not help but lose his head.

Here I would like to share with you my six steps to optimize the website.

Step one: keyword selection

Keyword selection is wrong, the work done behind is zero, so before the website optimization, we should first lock the keywords of our website.

For example, the steps are as follows:

1. List the basic words.

2, use the key words analysis tool to find more key words and popular keywords.

Baidu search

Http://d.baidu.com/rs.php

baidu index

Http://index.baidu.com/

English keyword tools

Https://adwords.google.com/select/KeywordToolExternal

Http://inventory.overture.com

Http://freekeywords.wordtracker.com

The key words should be made into a document. For large websites, the key words should be classified.

The second step: the website structure is perfect.

To optimize the hyperlink structure of websites, we need to do the following:

1, URL Optimization: optimize the website's URL to URL with higher weight.

2, related links: do a good job in the various links between the site links, this is very important, in this regard, we can first make use of the internal links of the website, for the important keywords page to build a lot of backlinks.

Here's a special point: backlinks are between web pages and web pages, not between websites and websites.

Therefore, the links between the pages inside the website are also reciprocal links, which are also helpful for ranking.

The third step: website content strategy

1, enrich the content of the website:

It is very important to enrich the content of the website. The richer the content of the website, the more professional your website is, the users like it, and the search engine is also fond of it.

2, add some original content:

Because the collection system makes the garbage station become garbage station, so there is no original content website, although the content is rich, search engines will not like it very much.

So a website should have some original content as far as possible.

The fourth step: the optimization and perfection of webpage details.

1, title and meta tags Optimization:

According to the SEO standard, all the title and meta tags of the website are reasonably optimized and perfected to achieve a reasonable state.

Remember: don't blindly accumulate keywords in title, which is a common mistake many people often make.

A very reasonable website of real SEO is a website that can not see the traces of intentional optimization.

2, webpage layout planning:

It is mainly reasonable use of H1, strong, ALT tags, and so on, to highlight core keywords reasonably in web pages.

Remember: never add all the pictures in the webpage to the ALT annotation. You only need to add the most important picture, the product picture, the character picture plus a reasonable explanation to OK.

The fifth step: website map production and submission.

The sixth step: to develop a reverse link plan.

The previous work has been done well, and the most important thing is to work out a reasonable plan to increase the reverse link plan, then choose several reasonable ways to increase the reverse link, and then do it according to the plan, so it is only a matter of time before we get a good ranking.

Remember: do not quickly increase a lot of high quality backlinks, such as just two or three days, add hundreds of PR values are more than 4 links, so you are dangerous.

It is easy to be bought as a link by gogole and then punished.