Can Baidu Get Up With Hi?

L Baidu wants to enter the C2C market.

L Baidu has developed to the news portal route.

L Baidu wants to release IM software "Baidu Hi".

Expansion explosion?

Can Baidu get up with Hi?

Wang Tong is going to make a detailed analysis with you today.

There are two main reversing ways to make money on the Internet.

1, earn personal money

2, making money from enterprises

Let's take a look at who is the three most NB companies on the Internet in China.

1, Baidu: before mainly rely on making money from enterprises.

2, Tencent: the core business is to earn personal money, and it has been training for many years, and has not really made any effort.

3, Alibaba: Alibaba group is still making money for enterprises, although Ali's Taobao seems to be earning personal money, but to a large extent, it also belongs to the user group of enterprises and self-employed households. And although it has a good market share, it has yet to make money.

There is a big difference between making money and making personal money.

1, making money is mainly to meet the interests of enterprises.

2, earning personal money depends mainly on satisfying the individual's spiritual needs.

So selling an enterprise is the advantage, selling to the individual is the feeling!

Although they are all sold, the skills are very different, so although Tencent is very good at earning personal money, it has taken several years to earn money for enterprises, and has not yet reached a very good state.

And what about Baidu?

Is it possible for Baidu to do this in the field that used to earn money and suddenly want to earn money?

Two, what are the advantages of Baidu?

Because the skills to earn personal money and the skills of making money are very different.

If we analyze the strengths and weaknesses of Baidu, we will be able to share the pulse of Baidu's strategy.

Advantages of Baidu:

1. Traffic volume

2, make money: a large number of business customers and huge sales force.

3, focus

The above three aspects are the advantages of Baidu. When Baidu is making strategic planning, if it can combine its own superior resources to develop, the success rate will be very high.

But if Baidu's strategy is to go against its own advantages, Baidu's many superior resources can not be used well, so the new projects will succeed in Baidu's ribs and baggage.

From the present point of view, news portal, C2C, IM and so on are not good at Baidu, and two is Baidu can not quickly turn these strategies into cash flow. Baidu's new projects are hard to succeed because:

1, making personal money is more complicated than making money.

It is easy to make money from huge traffic, because it can directly help enterprises to do marketing, but it is not easy to earn personal money with huge traffic.

Tencent has done the best in this respect, but besides Tencent, there are many websites with very good traffic, but it is hard to make money from users.

The difficulty of selling is very high.

2, it is dangerous to do what you do not have.

The original advantages of many resources can not be used, the need to engage in new parts, recruit new talent, do new things, and energy can not be very profitable business to withdraw too much input to this, it is very difficult to succeed.

3. Firing in multiple directions at the same time has a lower chance of success.

If Baidu conquered one direction in a reverse direction, the chance of success might be slightly higher, but Baidu turned out to fire at the same time. Even if Baidu was Superman, it would be very difficult to succeed.

The most dangerous strategy for fast growing enterprises is to be unfocused, and at the same time, a lot of enterprises are going to decline.

Because the success of the front has caused the extreme expansion of self-confidence, thinking that you can succeed in any field, but once you have done the unfamiliar field, you will know that the trouble that you never imagined will continue to bring.

It may even lead to the decline and destruction of enterprises because of overinvestment.

Therefore, Wang Tong predicted that if Baidu came to hi in its current way, it would take less than two years for hi to become a big leader.

Three, how should Baidu go to Hi?

The biggest advantage of Baidu has been analyzed. Combined with Baidu's superior resources, I have the following suggestions for Baidu:

3-1, IM:

Baidu should cut into the IM market of enterprises. The IM of Tencent is not doing very well at present, and the share of the domestic market is already very large.

Almost all of the websites that promote companies have online rental customer service IM.

At present, the market share of this market is very large, but there is no real boss.

Therefore, Baidu can directly take the way of acquisition to the entire child market, which will further enhance the loyalty of Baidu to Baidu services and increase Baidu's revenue.

The enterprise IM, the current TQ, 53KF and so on, have been very successful. Among them, TQ is the earliest and fastest growing one. I remember it was 03 years low. I helped them to do SEO, only 2000 yuan service charge, ranked them in the first place, they also rely on me one thousand yuan not to show how much worse their economic situation was.

But by the time they were 06 years old, they had been making a low-key profit.

But in the next two years, there were too many competitors, making the market more competitive.

They have declined compared with the brilliant times, and the current market is just the time to integrate.

3-2, march into B2B:

C2C does not make money, the future C2C in China, the eBay mode of online rental is different. It can only be charged in the promotion of online stores. Therefore, Baidu does not have to invest in the muddy waters of C2C, it can still earn money in the C2C field, so there is no need to rush into competition like this.

So I suggest that Baidu enter the B2B market for the following reasons:

Although B2B and search engine have different forms of expression, B2B and search engines have the same goal of making money. They are all small and medium sized customers, who are making money in helping enterprises to make Internet marketing. They use sales force to carry out business.

And the main traffic of B2B website is still from search engine. At present, several B2B companies in China only have the support of YAHOO and Google Google to bring huge traffic to them.

If Baidu cuts into B2B, it does not need to invest too much cost, it can further provide more perfect services to its own business customers, and at the same time, increase more lucrative income. It is also very helpful for Baidu to enter internationalization.

If Baidu does B2B, it is a good thing to kill three birds with one stone.

So Wang Tong's view is:

If Baidu enters the news portal, C2C, and personal IM to make personal money, it can only increase the cost and burden of Baidu, and the project may eventually succeed in the chicken ribs project.

If Baidu continues to focus on making money from enterprises and doing business IM and B2B market, Baidu can get faster development with less investment, and at the same time, revenue has a leap development.