A New Way Out In Crisis Situations: Defining One'S Own Value

Before buying anything, we have a clear perception of why we want to buy it.

Of course, we buy products because it needs it, it can meet our needs, and can bring us the value we need.

So, as a seller, we need to consider what value we can bring to our customers and what problems we can satisfy them.

If you don't have a clear understanding of this problem, even if your stuff can be sold out, you don't know why. If one day, the customer abandons you, you also do not know why.

Obviously, the risk of ignorance is very great. However, the fact is that many enterprises are living in such a muddle, and they are still living well.

Any enterprise needs to seriously examine its value.

This is the source of the power for enterprises to obtain sustainable development and the fundamental problem that determines the survival and survival of enterprises.

Whether you are a leader in technology, unique in operation or excellent in product, the development of an enterprise depends on the pull of customer needs, and that is to satisfy these different needs through excellent products and services.

What is the value of McDonald's?

Many people think that it provides delicious food and good drinks, or a clean and quiet environment for McDonald's. but McDonald's does not think so.

McDonald's research found that customers choose most of them because their children like McDonald's. children at McDonald's will feel happy.

So McDonald's has stepped up its efforts to attract children, set up children's amusement parks in the dining room, and held various recreational activities related to children and party.

Through these aspects, McDonald's has attracted a large number of children's consumption groups, and has led to the consumption of parents.

The success of McDonald's is because it discovers its true value lies in the pleasures brought to children. McDonald's continuously strengthens its own function and develops it into a global strategy.

Imagine that if McDonald's only positioned itself in food supply and competed with its competitors, the result may still be unknown.

For enterprises, there is no value that can satisfy the needs of customers. Any behavior of an enterprise will be a water without a root and a passive source.

However, many of our enterprises are busy with so-called "making money" work such as developing market and customer service, but they have no time to consider and study the fundamental problem that they can really bring to their customers value. Then, their "making money" behavior is actually a speculation because they do not know why customers choose them at all.

To put it plainly, such enterprises do not know why they can exist, that is, they do not know their value.

No such enterprise can often become an excellent enterprise. They do not know what their value is and there is no clear direction for their efforts. How can such a confused business develop for a long time?

Excellent enterprises clearly understand their value, constantly strengthen and strengthen this value in the process of operation, and let customers perceive this value.

Such as BMW's "driving pleasure", Volvo's "safety", NOKIA's "human technology", Haier's "intimate service" and so on, these enterprises have excavated their own value and implemented them so that customers can enjoy their value and get a high recognition of globrand.com. They have become leaders in the industry.

However, when we mention a lot of enterprises, we do not know what they represent. When customers see them, they can not think of anything. Such a situation is disastrous for the future of the enterprise.

At any time, the value of the enterprise itself is a fundamental problem. Enterprises must always examine whether their value is meaningful to customers. This is the fundamental factor for the existence and sustainable development of enterprises.

Enterprise value is a strategic concept with development. It is a question that must be answered when the enterprise is established.

Customers choose your business because you can bring value to them and meet their needs. There is no doubt about that. But for enterprises, there is a very important order relationship, that is, before setting up an enterprise, they should find their own value, rather than set up an enterprise first and then grope for their own value.

The value of an enterprise determines the existence and existence of an enterprise, so it is an important strategic concept and a question that must be answered when an enterprise is formed.

To build their own value and gain recognition from the market and customers, enterprises should have a clear understanding of the following three aspects:

First, different customers are concerned about different values, that is, the specific needs of different customers.

The resources and capabilities of any enterprise are limited, so enterprises should not want to satisfy all the needs with one product.

Just as we buy mobile phones, some people buy "fashion", some buy "practical", others buy "symbols", enterprises do what they are good at, do whatever they want, and finally do nothing in the eyes of customers.

Many enterprises also understand this truth, but they can not resist the temptation of interest. Finally, they enter the field that they are not good at. They make a lot of difference. AUX makes cars, Furong Wang enters low-end cigarettes, and so on.

Smart companies know how to control their desires. They focus on areas they are good at and create irreplaceable values for others, giving customers a good reason to choose themselves.

Two, customer demand will be constantly changing, and at the same time, enterprises will be required to provide higher value.

According to the needs of customers, enterprises find and successfully build their own value, we must constantly strengthen it, and use it to persuade customers to choose you continuously, this is the way of business management.

But for enterprises, it is more important to see the changes and trends of customer needs, and make good operational reserves in advance so as to lead the market to the leading position.

The former is enough to make enterprises survive without worry, while the latter can lead enterprises to lead.

With the development and progress of society, people's material and spiritual needs are constantly developing.