Marketing Is Not Terrible: The Key Is To Let Products Speak For Themselves.

After the arrival of "goods", there are many ways to make it packaged as a selling product in shops.

1. how to price products?

2. product packaging strategy (display, photo, text)

3. do you want three packages for online products?

After we put the "goods" in, we should put the "goods" onto the store to make it a commodity. We know that this "Upload" is actually uploading photos of the product to the shop.

When we were shooting, we mainly wanted to show the best side of the clothes to everyone. We basically used the same scene, which is what we call the "Wild Wall". This way, we can feel a neat and unified picture under the shop page, and we can better form our own style.

Besides taking into account basic photography knowledge such as lighting, layout and aesthetics, you should also take into account the selling points of clothing products, usually taking positive + close-up features. The close-up part is that according to your point of view, the details of this dress are well done, and the selling points will be better written.

I think the products that the photos look good are more likely to attract buyers' attention. If I am a shopkeeper, I will photograph the PS and make it prettier. Is that ok?

No problem. The same goal is to show the better side of the clothes to everyone.

The principle of PS is not to modify the defective part of the product, or to fix it in a place that you think is not beautiful enough. If so, the buyer looks at your product photos and likes it very much. If you buy a home, you will see where the original photo is not consistent. If the situation is serious, it will affect your integrity. Although your original intention is good, do not neglect the misunderstanding that may cause the buyer.

We also pay more attention to the pricing of goods. Of course, we must add our own profit on the basis of the price. What factors should we take into account when pricing?

My house is very new because it is new, so the profit is very low, because I take the goods price higher, plus a month to rise to diamonds. In order to acknowledge the support of the small shop buyers, I also thought a lot of preferential activities, such as free mail, one yuan photo, special price and so on, so that my profit space is even lower, but I think in the early stage of opening shop is to accumulate popularity and credit, so do not let yourself lose money.

When I make a product price, I always consider the cost price first. The cost price here refers not only to the price that the product bought, but also the pportation cost, the pportation cost of the delivery (some to the post office), the postage fee (the seller pays the postage), and the telephone charges that can be generated, and so on, and then calculate the expected profit in my own mind, then search the average price of the same type products from the Internet, and compare whether the price after calculating the profit has advantages, then add or decrease, and decide the final price.

Beginners can learn from pricing when they are pricing.

This is not necessarily true. Some buyers are trusting you, even if other houses are priced lower than you, but she may consider going on sale or some other aspects, and continue to choose my home instead of others.

What are the skills in pricing?

I just started to do it, so the profit is very low, including the activities of free mail. I didn't calculate the postage fee in the price. I hope that after the credibility is done, we can have a more reasonable pricing of our own profit space.