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Clothing Brand: Why Do We Always Win?

2008/9/26 14:57:00 69

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They are like magnets, forming a delicate magnetic field between the annual awards.

Every year, they come to the grand prize examination room, together with the candidates of the roommate, forget the previous "top student" status, and carefully fill out each examination question.

Between luck and necessity, they always get some "commendation".

However, the "reward" is not the main reason why we are concerned about them. What we are interested in is precisely why time flies, and it can be more relaxed and more casual.

We found that they had a dictionary on hand.

In this dictionary, workers write "style", "quality", "marketing", "value", "innovation", "public" and "planning".

Obviously, they are not satisfied with the "A" of a single achievement. Instead, these words are incorporated into the mind and used for their own purposes.

The long-term strategy and effective strategy, the innovative attitude and the sense of sobriety in front of honor, conform to the times, and also have the vitality of the struggle era.

Youngor

Annual award history: 2003-2004 China clothing brand public Award; 2004-2005 China clothing brand Achievement Award; 2006-2007 China Clothing Brand Marketing Award; 2006-2007 Chinese clothing brand public Award nomination award.

What does it bring to us?

Since the start of single production and processing in 1979, and through continuous efforts, the vertical industrial chain of textile and clothing with leading brand clothing has been formed so far.

By 2007, the average relative market share of YOUNGOR shirts was 12.32%, ranking first in the same industry for 12 consecutive years.

The total market share of suits is 13.31%, ranking first in the same industry for 7 consecutive years.

In 2008, YOUNGOR was using figures to defend itself against the main business of clothing.

10 million 800 thousand sales, sales growth of 19.56%, profit growth of 70%, capital return rate of 18%, $120 million acquisition of new Ma group, 2 billion 500 million "ball making" project......

From down-to-earth product development to imperceptible brand promotion, everything has expressed an old brand trying to eliminate brand aging and strive for "fashion" discourse right.

At the cost of 120 million US dollars, the fifth major clothing companies KWD, the new Malaysia group and the smart company, have bought the international market entry tickets through channels. They are also becoming an important means for YOUNGOR to seek internationalization.

YOUNGOR's low profile and strategy have given us such inspiration. Perhaps we do not lack resources, but lack the ability to integrate resources. In the future, we should strengthen the synergy and innovation ability of the upstream and downstream industries, give full play to the advantages of the industrial chain, aim at "technology" and "channels", and assist the tools of capital, which will help Chinese clothing brands to take a stronger initiative in the future international competition.

white collar

Annual award history: 2003-2004 China clothing brand style award; 2005-2006 China Clothing Brand Marketing Award; 2006-2007 China Fashion Brand Innovation Award; 2006-2007 China clothing brand Achievement Award nomination award.

What does it bring to us?

In the 2005-2006 annual award "Marketing Award" pcript, the judges gave full recognition to white-collar workers: "as a record holder of the sales of single stores in China's clothing industry, the deep foundation of store management has achieved the success of a generation of management white-collar workers."

In 2008, the white collar of the Chinese brand at the foot of the emperor brought new surprises to the industry.

In June 28th, the world's first visual space shop opened in Beijing's SOLANA Blue Harbor International Business District.

The "white collar" visual space store has an area of 2000 square meters, much larger than the "white collar" future space store opened in January 2008.

Of course, its characteristic is not only the large area, but also the art commercial space that she shows.

Over the years, the healthy development of white-collar workers has turned from a product brand to a cultural brand. A successful marketing event is not accidental. There must be a series of causes and consequences behind it. Through years of market accumulation and sales experience, white-collar workers, as the "root" of brand culture, have been awarded the award in the annual awards.

It gives us the inspiration that improving quality and innovating marketing mode will eventually create a source of sustained competitive advantage and customer value.

In the future, white-collar workers integrate the marketing strategy of word of mouth marketing, emotional experience marketing, club marketing, event marketing and other comprehensive skills, which will surely bring more commercial value.

Clothing brand: why do we always win?

Font size display: large and medium 2008-09-26 10:35:00 source: clothing times four years of Chinese clothing brand annual awards tour, we found such faces.

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