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Development Of China'S Clothing Market

2008/8/30 17:21:00 40

According to incomplete statistics, there are more than 1000 garment professional markets in China, and the annual turnover is on average tens of millions of yuan.

The clothing market has played an irreplaceable role in China in the 1980s. As a mature fashion product distribution mode, it has achieved good economic and social influence.

According to the statistics of the China Textile Industry Association in the second half of 2005, the turnover of clothing specialized market in China has reached more than 100 million yuan, with an average annual growth rate of 10.2%, exceeding the growth rate of GDP.

The clothing specialized market has already become the main force that drives the development of regional clothing economy.

The clothing professional market has been spontaneously formed since the 80s of last century. In the course of development, the government functional departments have played a vital role. Under the corresponding policies and guidance of the government, the market has gained rapid development.

The trading place has experienced the evolution process of the booth type - the greenhouse type - the Shang city type, which reflects that the business activities have gradually shifted from the early disorder to the orderly, and the management grades have gradually improved from the early low grade, and the market scale has gradually expanded from the early position.

The following is the scanning of the major clothing market in China (the three level plate):

　　1. 華南區(qū)域——第一級(jí)　

Guangdong, Fujian as a typical representative of the Southern China regional clothing professional market, an early start, smooth flow of information, unique geographical location, solid industrial foundation, so that Southern China District deserves to become China's clothing professional market level one.

At present, Guangzhou has formed a professional market with the white horse as the leader and the Shahe plate as the leader.

There are more than 10 garment wholesale centers in Liuhua clothing wholesale business district, among which white horse, Tianma and step size and grade are higher.

In addition, Humen town of Guangdong is also a place where wholesale is more concentrated. Among them, Fumin commercial building and the Yellow River fashion city are most representative.

　　2. 華東區(qū)域——第二級(jí)

The garment economy in East China has greatly narrowed the distance from the Pearl River Delta by virtue of the advantages and geographical location of the Yangtze River Delta and the excellent development mode. In some ways, it even surpassed the Pearl River Delta, and naturally entered the second level of China's clothing professional market.

The typical professional markets in East China include: Cheap Road professional market in Shanghai, Changshu shopping mall, Keqiao Light Textile City, Pu Yuan sweater market, Zhili children's wear market, Hangzhou Sijiqing market, Haining leather city and so on.

The garment market in East China takes the road of professional + base, giving full play to the strong advantages of products and the advantages of production and marketing clusters.

　　3. 華北區(qū)域——第三級(jí)

The clothing market in North China is mainly concentrated in Beijing, Tianjin, Hebei, Shandong and other regions.

With the rapid trade reaction mechanism between Russia and early Russia, Ya Po Road and Xiushui Street were very popular for a while, but with the change of the international industry background, the advantage of that year was no longer there.

At present, Beijing's representative professional market is Muxiyuan and zoo, and Muxiyuan business circle is the largest garment distribution market in the north of the Yangtze River in China.

Shandong has entered the national top 100 billion textile, clothing, shoes and hats trading market, ranking the top 20 in 4: Jimo clothing wholesale market, Zichuan clothing city, Zibo Zhoucun textile world, Ji'nan Ji'nan garment wholesale market.

The North China region has become the third level of China's clothing market by virtue of its excellent clothing production history and strong local consumption ability.

However, in recent years, the early spontaneous garment market has begun to show signs of atrophy. This traditional distribution mode is no longer the same.

Many professional and old market profit margins are declining, even if the price of individual upper floors has been photographed, the delisting phenomenon still happens.

The clothing market has been successfully explored for 20 years, and has gone through the process from seller's market to buyer's market, from quota era to post quota era.

Facing the new industry background, the traditional professional market is facing unprecedented competition threat.

1. scattered distribution and insufficient collective competitive advantage.

Most of the domestic clothing market is not large and scattered. It corresponds to thousands of small and scattered retailers in China. Therefore, the direct distribution in domestic market is very uneconomical, which leads to the low grade of distribution products.

At the same time, due to the poor condition of road pportation and water pportation in the country, and the lack of warehousing capacity and the lack of distribution network, manufacturers must rely on multi-level local professional firms to distribute products to remote areas.

The whole professional wholesale organization can get 80% of the total income of the consumer product distribution process. However, it is precisely because of this multi-level professional hierarchy that the profit of a single professional market is meager.

In this way, the clothing professional market has become a highly competitive, low profit and low grade industry.

　　2. 連鎖零售業(yè)瓜分市場(chǎng)

In recent years, shopping centers, large supermarkets, hypermarkets and other retail formats have springing up in China. Due to their obvious advantages in terms of management, service functions, logistics and distribution, they have a strong professional function, which has brought a great impact on the professional market of clothing.

The appearance of modern chain retailing format is robbed the business of traditional clothing retail outlets, and these traditional clothing retail outlets are the service providers of domestic apparel professional business.

　　3. 品牌公司低成本戰(zhàn)略威脅

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