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2008/8/27 16:23:00 77

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Technological Innovation In Textile And Garment Industry

Along with the wave of creative economy, the Japanese shouted slogans of "ingenuity related to the rise and fall of the country". The South Koreans posted slogans of "limited resources and unlimited creativity". Americans wrote the motto of "the era of capital is past and the era of creativity is coming".

Future competition comes from human intelligence and cultural energy.

To win the future, creativity will play a crucial role.

How to find and master the key factor of "cultural creativity and value reengineering" in textile and garment industry is the best interpretation of brand strategy and contribution rate of science and technology.

For China's textile and garment industry, 2008 is indeed a difficult year. A series of problems, such as appreciation of RMB, cost increase and weakness in the international market, are testing us.

At this critical moment, Du Yuzhou, President of the China Textile Industry Association, pointed out: "facing difficulties, creativity will provide us with timely help."

Difficulties are only difficulties in progress. We will eventually overcome these difficulties by continuously developing the creativity of Chinese enterprises, speeding up industrial upgrading and structural adjustment.

Du believes that in 11th Five-Year, the industry's creativity improved significantly.

Creativity is the most important thing in building a textile power.

We have played a good role in comparative advantage. The quality of labor is relatively good, the industrial chain is complete and the investment environment is relatively good. These are all our advantages, but creativity is still our weakness. We should catch up with the developed countries as soon as possible.

Creativity is not only the precursor of technological progress, but also the precursor of brand building. Therefore, we should guide the development of industries with the core of enhancing innovation capability.

In the past, technological pformation has made great achievements, and the quality of Chinese textile and garment products has also made great progress, which has met the requirements of the world brand and the market demand.

At present, the most need to be strengthened is creativity. At present, 1/3 enterprises do better in using creativity to increase added value and overcome difficulties. 2/3's enterprises, though difficult, have overcome unfavorable factors and are also embodied through innovation.

Therefore, improving the creativity of Chinese enterprises has become the most urgent modern productivity of enterprises.

During the difficult period of the whole industry, 2008 fashion creative space series activities were held during the Shanghai fabric exhibition. Through the linking of fabric and garment enterprises, garment designers were involved in the development and design of fabrics, which was intended to promote the integration and innovation of the industrial chain.

Fabric designers should take into account clothing design when predicting the market, while fashion designers are looking at the evolution of lifestyle when predicting the market.

Creativity is continuous, not single. It is a connection of technology and art, a link between upstream and downstream, and a link between different cultures.

The president of Du stressed that the fashion creative space activities are not imagining, but the needs of the vast enterprises.

When the fabric and clothing enterprises need to understand the market prospect, they will play a guiding role in the "fashion and creative space" activities.

It is also a market test.

Because the "fashion creative space" aims at exploring the new needs of modern lifestyle for textile and clothing.

A new technology and product often bring new consumption fields.

If we seize this field, it will undoubtedly be a gold mine for the whole industry, which will bring a lot of value.

The space is open, and designers both at home and abroad have increased the number of overseas designers.

At the same time, around this event, the organizers will choose some excellent brand enterprises with strong Chinese design ability and more sensitive to the market. It is both an opportunity for appearance and learning opportunities for enterprises, which is conducive to guiding the industry to improve their creativity.

Compared with last year, 2008 fashion creative space activities will be more pragmatic and deepened, especially in the market recommendation. The organizers especially invite the managers of high-end shopping mall to take part in this activity, so that they can further understand the development of Chinese brands and promote the market value of participating enterprises.

President Du put forward: "save resources and design, and lifestyle is also being designed.

The whole textile and garment industry has not enough knowledge and respect for design. In the past, we lacked creativity and we did not pay attention to design.

Now, through various activities, society is paying attention to creativity, especially the creativity that begins with students.

In the long run, we should pay attention to creativity from the beginning of education. Traditional Chinese education lacks this, so the design creativity is not open enough.

Although the enterprises that participate in creative space are few, they can not represent all the innovation of the industry.

It is hoped that this activity will open up your ideas and inspire the industry.

Du also mentioned that designers need to go deep into life, and the real source of creativity is in life.

If you just do a big job and don't know enough about the details of life, you will not be fine.

Modern designers should have artistic conservation and technical consciousness, because modern art and modern technology are inseparable.

Artistic power to enhance brand power and develop creative space activities is to understand consumers' needs for aesthetic value and to stimulate artistic creativity in industry.