Yancheng White Horse: Business Incubator

As an important mode of China's garment circulation industry, China's clothing wholesale market plays an important role in the separation and promotion of production and sales in the circulation process.

Nantong, Jiangsu, is a famous textile industry base in China. The textile and garment industry has played the role of the main industry, the leading industry, the foreign exchange earning industry, the employment industry and the rich industry in the city's economy, which is inseparable from the flourishing prosperity of Nantong's textile and garment wholesale market.

In the new situation, how should the textile and garment wholesale market coordinate with the regional industrial economy and promote the upgrading of industrial innovation? This article will take the theme of Baima textile and garment wholesale market in Yancheng, Nantong as an example.

Reporter: Yancheng Baima textile and garment wholesale market as a leading item in the city's North China business and logistics, what kind of promotion can the project bring to the economic development of the north of the city?

Li Fengxiang: Yancheng white horse is positioned as the mainstream market of home textiles and clothing, and the wholesale terminal of 35 million people in Northern Jiangsu is a large scale and fully functional market carrier with a floor area of 200 thousand square meters.

The collection of fashion home textiles and garment brands in Guangzhou, Shanghai, Hangzhou, Nantong, Haining and other places will invite famous industry experts from Shanghai, Guangzhou and Nantong to manage.

The investment and construction of Yancheng white horse has provided a large platform for the production, circulation and sales of Yancheng and even North Jiangsu textile and garment industry, and has solved a series of problems such as price, channel and category.

Reporter: Yancheng Baima is positioned as "North Jiangsu wholesale terminal". What kind of social responsibilities and obligations will it assume for Yancheng's textile and garment industry?

Li Fengxiang: my understanding of the term "corporate citizenship" is that in addition to having the functions of solving employment, making profits and paying taxes, enterprises can also effectively undertake the responsibilities and obligations of a series of social problems, such as promoting social progress, caring for the environment and ecology, and helping social vulnerable groups.

According to the survey, there are the following problems in the Yancheng textile and clothing wholesale market: 1. the current specialized market of clothing and textile in Yancheng is still at the initial stage, and the market format needs to be upgraded urgently, and there is no differentiation operation. Secondly, the brand of the shopping mall is not high, and the type and style of the products are not satisfactory, so that many consumers prefer to buy clothes in the field and do not want to buy them in Yancheng.

2. management experience needs to be improved: at present, the relevant management facilities in shopping malls in Yancheng can not keep up with the market. Most of the professional market gives people the impression that they are just shopping and no shopping experience.

3. the lack of overall long-term marketing ideas is far from the mature and influential market in Shanghai and Nantong.

The establishment of Yancheng white horse textile and garment wholesale market will effectively remedy the above problems and further flourish the textile and garment market in Yancheng.

Yancheng white horse not only provides a platform for getting rich for entrepreneurs, but also plays a significant role in employment, taxation, and promoting regional economy. It also needs to become an incubator for small and medium enterprises.

Reporter: you mentioned that "Yancheng white horse should not only provide a platform for entrepreneurs to become rich, but also become an incubator of Yancheng home textile and garment production enterprises". How to understand this sentence?

Li Fengxiang: the opening of Sutong Bridge enables Yancheng to connect Shanghai into the Yangtze River Delta in the true sense.

Secondly, the difference between North and south is obvious in Jiangsu province. South of Jiangsu has entered the middle and late stage of industrialization. The second industry is changing from labor-intensive to technology intensive.

Relying on the advantages of open road traffic arteries, it is possible to make the front market and the factory behind the factory a business model.

Yancheng white horse can also provide a platform for the independent brand building of Yancheng's textile and garment enterprises. Moreover, in the process of competing with the growing brands in the field, the development of design, technology and brand has provided a rare growth opportunity for Yancheng's local textile and garment production enterprises.

At the same time, Yancheng white horse will also introduce Shanghai, Nantong, Hangzhou and other places well-known home textile clothing brand, to provide a docking platform for local clothing operators.

Yancheng white horse, while attracting foreign and local experienced business operators, also set up an entrepreneurial foundation for entrepreneurs, giving credit free and operating people interest free small loans.

Reporter: what kind of long-term plan do you have?

Li Fengxiang: commercial real estate is not a simple sale, nor is it a short-term act of quick success and instant benefit.

Commercial real estate will undergo a period of cultivation after opening. We have done our homework and have taken the following measures:

In terms of popularity, we have coordinated with relevant departments, and the government has also given great help and concern.

At present, the planned Chengbei bus station has been launched, which has increased the relevant bus routes, and many large commercial residential projects have provided the possibility for the promotion of popularity.

At the same time, we will take up 30 million of the publicity expenses each year, and carry out publicity and promotion efforts in the cities and counties under the jurisdiction of Yancheng, Huaian, Lianyungang and Xuzhou in Northern Jiangsu.

In terms of market management, we have hired industry leaders from Shanghai, Guangzhou and Nantong to take the helm. These business managers have rich management experience, and their support has provided enough support for the prosperity of the market.