Casual Wear, A Pioneer Of Purchasing Agents, Seeks To Develop In Innovation.

It is through years of constant learning that we have achieved today's scale and efficiency.

And whether he can create the legend of tomorrow will see whether he can build a learning enterprise.

This is what Zheng Xiudong, President of the group, often said when interviewed by reporters.

In people's impression, being a franchisee is a great worry: only responsible for investment, from shop location, decoration to stock purchase until the last marketing and marketing means. Just follow the brand and listen to the company's command.

But now acting as a broker, we must be more active.

Since last year, the company has launched a "buyer" agent.

Generally speaking, from the overall perspective, product planning has to satisfy the whole series and cover all the target consumer groups, but in reality, it is often unbalanced due to different geographical needs.

For example, in the same style, the demand for large models in the north is relatively large, while the smaller ones in the south are better. The northern color sells well, while light colors are more popular in the south.

In the past, distributors were generally allocated at the same rate, so there was often a small number of light colored goods in the south, and small models in the North could not be sold.

Zheng Xiudong said, from the surface, it seems that the market demand has been saturated, the profitability of the shops is not strong, and the products are even surplus, but in fact, the agents do not understand the market demand and lose some of the best market.

Only a good learning agent can find problems, and actively distribute goods to achieve better results.

They launch the "buying agent" agent to mobilize the enthusiasm of agents and make the initiative of distribution more to the agents' hands.

An agent in Wuhan said that this could not only improve the understanding of the market, improve profitability, but also save many unnecessary logistics management costs for the company.

This year, he also introduced 3 MBA professional managers.

Over the years, the company has introduced 10 MBA professional managers.

At the same time, when he was developing and accumulating, he began to decide to cultivate his MBA.

Zheng Xiudong said that since he founded, he has attached great importance to the cultivation of talents.

In order to establish a training mechanism for cultivating talents and employing people under normal conditions, the company has constantly increased its training and introduction of information technology, professional marketing and management personnel, and established a staff education and training center, and has increased educational input and improved training facilities.

The training center has organized 400 training courses and trained more than 50000 personnel.

This year, he began to select some of the best graduates to attend master's degree education in business administration and fashion design. The initial goal is to train 5 MBA in 5 years.

Since July this year, he has started training for 1500 trainers in the whole system, serving 1500 terminal stores.

In order to understand the learning situation and needs of different positions, a survey was conducted on all staff members from the "learning situation" and "learning vision" to form an analysis report. According to the needs of different levels and the actual situation of personnel, we should appropriately adjust the work plan and plan of Building Learning enterprises, and popularize education for leading bodies, middle-level cadres, Party members and workers.

In order to record employees' personal learning situation, they also set up the staff learning files, and timely registered employees to participate in training, further education and other learning situations. Timely learning plans and learning summaries lay the foundation for promoting the creation of learning oriented enterprises as a whole.

At the same time, the organization and leadership have been continuously strengthened. The company has set up a leading group and office for learning enterprises in a timely manner. It has made clear the leading departments of various learning organizations, set up a system of holding a joint meeting every quarter, plans and deploys and creates work, researches and coordinates major matters and important issues, and supervises the activities.

In addition, combined with the group's "35" development plan and the leadership objectives of the leading group and the cultural concept of the group enterprises, we formulated the plan for the construction of learning enterprises and the annual action plan from 2007 to 2010, clarified the guiding ideology and overall work objectives, and constructed a relatively complete working system and system from the content and organizational structure of the work.

The spirit of the spirit of the company: integrity, diligence, learning, innovation and development, establishing the company's learning philosophy and creating a strong learning atmosphere.

How to speed up development in the new situation and enhance competitiveness in the deepening of reform is a new task faced by Mr.

Through extensive research, the Party committee has decided to establish a learning enterprise as the best combination point to promote the coordinated and healthy development of the two civilizations. It insists on organizing and promoting the combination of independent management and the establishment of advanced learning concepts and creating a strong learning atmosphere.

Starting from learning new concepts, Bally set up a series of new learning concepts in leadership and staff, such as self-learning, diligence, lifelong learning, learning and practice, unity of knowledge and practice, and creating a good atmosphere for whole study. Through opening reading activities, setting up learning forums, conducting seminars, holding learning reports and knowledge competitions, etc.