How Long Is The Life Of Clothing Brand In China?

Although the output and export volume of clothing in China has been in the first year of the world, the garment industry in China has entered the era of brand management. However, we must admit that the operation of our clothing brand is still in its infancy.

The earliest clothing brand in our country was founded by some clothing manufacturers who were aware of the clothing for foreign brands.

When some excellent clothing brands begin to pform in the process of pformation to higher goals, brand design, brand culture and brand sales are constantly improving. However, some clothing brands have fallen off in competition.

Experts in the field of clothing economics argue that the key to the difficulty of youth clothing brands lies in the concept obstacles of brand operators.

Some enterprises, when creating brands, dare to keep firmly in mind the pulse of the market, constantly innovate in design, constantly improve their quality, and constantly renew their brand image. Once the brand occupies a position in the market, the enthusiasm of brand operators to innovate and develop around market changes needs to be cooled. The exploitation of brand design and brand spirit and culture will also reduce the enthusiasm for brand technological innovation and market expansion investment. They begin to put their main experiences and financial resources on the packaging of brands. They believe that keeping the brand's fame and keeping the added value of products and maintaining the original market position of the brand become the main responsibility of these operators.

Some operators, after brand becoming famous, can not keep up with the needs of brand development, so they can not lead the brand development according to the market changes.

After China's integration into the world economy and trade, there is still an irregular process for foreign brands to occupy the Chinese market. This is a good time for us to accelerate the development of our own brands. For China's excellent clothing enterprises, which already have international brands and have international brands, and have the ability to produce international brand processing, how to adapt the concept of operators to the pace of brand development and the needs of market changes rapidly is the fundamental way to change the current situation of garment brands in China and rapidly improve the level of competition with international counterparts.

What kind of idea does our clothing brand operator use to make the brand healthy and long-lived and eternal youth attractive?

How to develop the brand culture, expand the brand culture and develop the brand concept through the embodiment of the design level of clothing brand, the construction of brand marketing network and the mode of brand service, so as to change the design style of our brand with creativity and guide the lifestyle of consumers with design style, is the key to the brand and brand building of Chinese clothing enterprises, and is the key to the prosperity of Chinese clothing brands in the fierce market competition.

　　服裝品牌的創建不僅需要強大的財務積累，更需要豐厚的文化積淀。面對品牌全面服務時代的到來，名牌服裝的產生不僅需要優質的面料作基礎，更需要超乎尋常的創意設計，需要品牌專業經營管理理念的提升。所以，要想經營中國的高級成衣品算是牌，就必須培養出一種品牌經營的市場定力，這種定力是一種境界，是對市場游刃有余的把握和對品牌堅定不移的信念，是設計師的智慧與經營者情商的高度結合。