How Does The Service Company Play The "Celebrity Effect" Brand?

Tony Leung and Carina Lau recently held a grand wedding ceremony in Bhutan, the kingdom of Bhutan. It was reported that Carina Lau's wedding dress was a famous wedding dress of Vera Wang. GUCCI also designed a pink dress for her. A famous watch gave her a unique TLC Wedding Watch wrist watch. When the bride was also wearing the shoes of Sandal Vivierd shoes of the French shoe king Roger Vivierd, she wore 12 carat Cartire platinum diamond ring on her finger and entered the marriage hall.

Many famous brands at this time meticulously go to a wedding feast, it is really through the celebrity's effect very well publicized oneself.

Since the "celebrity effect" has come to no way, it is an indisputable fact that it is a word that has been repeatedly rotten in recent years.

The excellent combination of the three celebrities, events and hype may play a role of two hundred percent. Of course, the premise is that your hype must be brilliant and your brand must have excellent quality.

Most of the things that happen with celebrities are directed at celebrities' fame. In those days, the places with stars naturally have a good degree of attention. So there are topics in the places where there are stars. I think businessmen must be well versed in this way. Otherwise, how can there be so many people who are smashing money?

Liang Liu's wedding is essentially a normal ceremony performed by a pair of loving men and women. From this point of view, the beneficiaries can only be the bride and groom, but once the bride and groom wear the aura of celebrities, a normal ceremony will be magnified infinitely.

So in the so-called wedding photo, Carina Lau's single photo of a peach red GUCCI Dress Plus diamond ring, necklace and Longines watch, because Carina Lau's model action and the prominent display that he intended to give, people's suspicion of advertising and picture publicity, how much money the public relations costumes and costumes of the private clothing brands spend, so that they can win the good publicity opportunities without advertising expenses.

So Tony Leung and Carina Lau Leng rely on their own entertainment value, the luxury goods pushed to the public's eyes.

Businessmen have their own wishful thinking, do not need to deliberately find spokesmen, do not need to be too courtesy of journalists in the media, everything is logical, and the advertising is done, the purpose of publicity has been achieved, the value of the brand is reflected, but at the same time do not need to bear any risk: no press and Publication Administration censorship, do not worry about the investigation of the industry and Commerce Bureau, do not care about the majority of "hate the rich people" argument.

No matter whether we are looking for celebrity endorsements or celebrity events, the celebrity effect is mostly the celebrities themselves and the object of their action. This is like the incident of Liang Liu marriage. Carina Lau is using high-end brands to decorate himself. At the same time, the high-end brands take the opportunity to publicize their brand value. The effect of one stone and two birds is all at once. We have to wonder at the value added effect of celebrity effect on brand value.

There is no shortage of celebrities and news in the entertainment industry, but not every hype is worth the opportunity to implement brand promotion and publicity programs. Some celebrities and events can enhance the value of products, and others may be negative.

The "celebrity effect" is a double-edged sword in the eyes of experts.

Speaking of "celebrity effect" as an example of brand marketing profits, it can be found everywhere in the European and American fashion and fashion industries, such as the "Kelly Bag" in the fashion industry.

In the same year, GRACE Kelly, the princess of Morocco, wore a handbag for HERMES to conceal her slightly convex abdomen to avoid media footage, which happened to be the cover of LIFE at that time.

Later, Mr. smart HERMES replaced the original "Hight Bag" handbag with the name of Kelly. Since then, the value of "Kelly Bag" has increased by 100 times, and has become the classic brand of many celebrities.

Although celebrities and news events are out of the box, HERMES's brand management strategy is really intentional. From its deliberate replacement of handbag names, to later brand design and business philosophy, you can easily find the shadow of GRACE Kelly as a public celebrity.

In this way, it seems that planting flowers with intention can harvest some flowers, but there is no lack of examples in marketing circles.

The strategy of "celebrity effect", which is intended to be good, is good, but it also depends on the marketing focus of celebrities and enterprises.

In January 20, 2007, a Village knitting factory in Yangqu County of Taiyuan submitted an application for trademark registration to the Shanxi industry and Commerce Department, and intended to register "Furong sister" as the trademark for the underwear they produced.

The business sector accepted its application, but four days later, the industry and Commerce Department rejected the application according to the opinions of its superiors and experts and lawyers. The specific reason is: "Furong elder sister" trademark registration is suspected of malicious speculation.

The underwear manufacturer originally wanted to use the celebrity effect to rapidly enhance the visibility of the product. However, the idea is that it is controversial that we want to make a brand promotion by using the "celebrity" effect of a controversial society. In addition, the hibiscus sister named "Hibiscus" and her underwear are linked with the underwear.

In this way, it is not difficult for the public to understand the trademark registration.

Li Guangdou, a famous brand expert, once said, "choose a star and choose the kind of person that the public can accept, and it is best not to choose the controversial character."

Mr. Zhou Zuping, chairman of Jiangsu Zhou Yan Garments Co., Ltd. has had a real feeling about how to adjust the advertising effect and celebrity effect for brand building. That is, "making a brand is a mindset".

In this regard, the brand research expert, Mr. Chi Siqi, gave an explanation. He thought celebrities and advertisements were always script src=>