The Secret Behind The "Natural Cup" -- The Marketing Strategy Of The Natural Textile Brand

The second "natural Cup" international t-shirt design competition, which is widely collecting design drawings, is stepping into the outstanding "product" ranks of Wuxi natural textile industry Co., Ltd.

"Our goal is to make nature a world famous brand, and become a multinational group and ODM (original design manufacturer) core base."

Zhu Guomin, chairman of the natural textile industry Co., Ltd.

The sponsorship of the international t-shirt design competition is undoubtedly the opportunity for Asia's larger mercerized cotton manufacturers to climb to another high point.

Natural, high quality, green environmental protection is the core concept of natural product development. The three main products of the company are green natural fiber, green environmental protection fabric and mercerized cotton clothing.

The pursuit of simple beauty has been repeatedly strengthened in the post industrial era. Nature and environmental protection have become the consensus of all mankind.

"Our natural companies have been promoting renewable natural resources for healthy and natural high-end fashion. We hope to become a representative of green enterprises in textile enterprises, disseminate natural concepts to the public, and advocate green culture."

Zhu Guomin said.

The input of high and new technology elements will make the natural pure natural products more competitive.

Natural companies attach importance to independent innovation, set up China's knitting technology research and development center, cooperate with professional institutions to develop new materials and new products, improve process flow, and promote product quality improvement and cost reduction.

At the same time, it adopted a joint development approach and established strategic alliances with LINRAPIU, a world-famous company, to become a fixed-point cooperative company in the country.

"At the beginning of the business, everyone paid attention to private ownership. When the scale of the development of the enterprise was large, they forgot the private nature, paid more attention to the social nature, and the enterprises themselves were also responsible for the society."

Zhu Guomin has a global awareness and vision of a textile enterprise's social responsibility.

Natural companies are keen on social welfare and focus more on Colleges and universities.

The company has set up a "natural scholarship" in 9 famous universities such as Tsinghua University, Peking University, Nanjing University, Donghua University, and so on to train high-level R & D and design talents.

Every year, it selects talents from these universities to expand to the design and research departments of the company, and constantly enhance its design and research capabilities.

Zhu Guomin said that every year, the company recruits 30 to 40 elites in these universities to build a strategic team.

The investment in schools not only has trained more high-quality talents for the national textile industry, but also promoted the exchange between schools and enterprises, and the combination of school education and market demand. In addition, the natural companies actively donated money to schools and donated funds to charities to support Yanan's dropouts for a long time.

The "natural Cup" international t-shirt design competition is undoubtedly the opportunity for Wuxi natural company to climb to another high point.

Zhu Guomin feels that the holding of the "natural Cup" can achieve four main results: promoting the social value of College Students' love for design, promoting the professional value of the design concept of textile industry in the whole society, enhancing the international value of the international image of the industry, enhancing the awareness of the natural industry in the industry, and creating a brand's economic value.

Technology and design are two indispensable aspects of continuous high cost.

The significance of "natural Cup" in improving design level should not be underestimated.

With the help of the competition platform, the links between natural brands and international and domestic elite design institutes will be further deepened, so as to improve their design level and enhance their international popularity. At the same time, the pace of internationalization can be accelerated through the competition to provide services for international brands.

At present, the leading product of natural company -- "NATURE" brand mercerized cotton yarn production ranks first in the same industry in China, the top two in the world.

The company has applied for the "NATURE" logo tag globally and has been promoted globally. The "NATURE" mark has become synonymous with high quality mercerized cotton.