Homemade Sportswear Tailors China'S "Dream Team" Uniform
It is understood that Li Ning, the only Olympic sponsor in China, will provide sports equipment for table tennis teams, diving teams, gymnastics teams and shooting teams. "We have built top sportswear equipment for these four Chinese 'dream teams'." Wu Baolian, senior designer of sports sponsorship projects of Li Ning Company, said that a large number of traditional Chinese red, supplemented by gold, parrot blue and other colors, were used in the Olympic equipment; In terms of printing technology, the principle of color optics is used to achieve a strong sense of future visual effects such as color gradient and metal texture. In the design, the clothes of the table tennis team members are integrated with the image of "Golden Dragon", highlighting the supremacy of the king; The diving team's uniforms use blue and white porcelain patterns; The gymnastics clothes are designed with the concept of "stage", and adopt complicated shapes with oriental charm, such as peony, Ruyi cloud pattern, phoenix, etc., in sharp contrast to the simple style of concentric circles of the shooting team.
"These clothes are the result of our communication with athletes." Wu Baolian said for example, "I talked to Guo Jingjing about her favorite colors and patterns. She prefers darker colors, which is determined by the characteristics of diving events. Male athletes are more interested in the functionality of sports clothes, and their opinions on design are relatively low-key." Wu refers to the characteristics of diving events, It refers to how to ensure that the diving clothes do not go out after being soaked in water: "Beautiful clothes will increase the confidence of athletes while diving, and at the same time make them not distracted mentally."
Unlike male gymnasts who focus on functional design, in Wu Baolian's opinion, the "beauty" of female gymnasts will be more important: "If it is women's gymnastics, it is a separate performance on a stage. The first thing people see is clothing, so we will put the" beauty "higher. Secondly, the function and comfort will also be grasped, and we will 'add points' to the athletes through our efforts. "
At the same time, the material of the fabric is the key factor to distinguish the sports function clothing. Zhejiang Dewei Dyeing and Weaving Co., Ltd. is a supplier for an international sports brand. This time, they will provide high-tech fabrics for the Olympic torch bearers and some Chinese athletes. Jiang Yuexian, the deputy general manager of the company, said that the Olympic clothing has high requirements on the fabric, which should be light, soft, moisture wicking, breathable and opaque, meet the sports function, and have a three-dimensional sense of printing and dyeing. Although it is white, the color and light shall be consistent without color difference. The company organized a special development team composed of six or seven people, invested 100000 yuan in research and development, and provided a variety of fabrics including warp knitting and weft knitting. Finally, the collector selected Wei knitted fabrics.
"Fabric is also very important. For example, shooting requires calm. Clothing should not only be loose, but also comfortable. It should not distract athletes. Therefore, we must give athletes a comfortable degree, which can bring a cool feeling, and it is suitable for both indoor and outdoor." Wu Baolian said.
In addition to working hard on design and fabric, domestic sportswear suppliers have also carried out research and development on functions according to different sports characteristics. In addition to the use of professional moisture wicking functional fabric COOLMAX for diving suit drain and table tennis suit, there is also an XtraLifeLYCRA fiber that will be used in gymnastics suits and swimsuits. Its high quality elasticity makes the fabric highly conformable, prevents looseness and blistering, and allows athletes to stretch freely in the competition.
More miraculously, the natural extraction technology was used in the daily clothing of women members of the diving team. The natural extracted ingredients are concentrated into microcapsules and evenly mixed into the elastic fabric containing LY-CRA (Lycra) fiber. Therefore, when the body is exercising, the unique high elastic properties of Lycra fiber fabrics make these microcapsules easier to break, so that the nutrients contained in them can be directly released to the skin, bringing the elegant fragrance of lavender, which can help athletes calm down and get ready outside the stadium.
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