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    Dealers Must Go Through The "Five Barriers" If They Want To Be Bigger And Bigger.

    2008/8/2 14:41:00 23

    Dealer Sales Business

    There is no doubt that starting from the day of starting a business, every dealer has a goal: to be strong and big, but it is not so easy to achieve this goal.

    In recent years, because of consulting services and training, I have contacted many distributors of fast moving products and building materials industry.

    How can we determine whether dealers can be bigger and stronger?

    The author thinks that as long as the pulse of five points, we can be eight or nine or ten to determine whether the dealer can be stronger and bigger.


      


    First, look at business decisions. If the main business is done by the boss, such an enterprise is difficult to be strong.

    Why?

    Because dealers are doing business rather than doing business.

    We say that business can be "from scratch", but it is hard to "grow from small to large".

    Because a business dealer's boss is strong enough to make millions of businesses and tens of millions of businesses to make hundreds of millions of businesses, it's hard to say in today's regulated market competition.


      


    The two is to see the customer's cognition. If the customer only recognizes the boss does not recognize employees, such enterprises are difficult to be strong.

    Why?

    Because employees are not respected and have no sense of achievement, their work is impossible to advance. The result is that the boss is exhausted and employees are idle.


      


    The three is to look at the ownership of sales. If a company has a few sales figures to account for the vast majority of sales, such enterprises are difficult to be strong.

    Why?

    Because this kind of "heavy elite talent, light organization operation" personnel appointment oriented result is that the business relies entirely on a few people, people walk the business.

    The fate of an enterprise lies in the hands of several subordinates. If the relationship between the boss and competent employees is not well maintained, the enterprise will fall into a state of collapse.


      


    The four is to look at the composition of the team. If the staff are mainly composed of family friends or children, such enterprises are difficult to be strong.

    Why?

    Because such enterprises have no system, only human relations management, even if there is a system is also nominal.

    And an enterprise that can not be institutionalized, standardized and equitable management must be confused.


      


    Five is to look at financial management, if wife or sister-in-law personally manage finances, such enterprises are difficult to be strong.

    Why?

    Because the wife controls the financial power, the eye will keep a close eye on the small money, will destroy many processes, will reduce the work efficiency, will cause two skin management, causes the staff to be at a loss.


      


    To sum up, the root of the "five look" results is that dealers are still in the stage of business and have not changed to corporatization.

    Therefore, dealers have to go through the "five barriers" to achieve the goal of becoming bigger and stronger.

    To get through the "five corners", dealer owners must do well in six aspects of pformation so as to pform themselves from a business type dealer to an entrepreneur type dealer, including:


      


    1, from business to career pformation, the most important thing is to have long-term strategic objectives.


      


    2, personalization changes to corporatization and organization. The most important thing is to form institutionalization, workflow and standardization.


      


    3, from experience management to standardized management, the most important thing is hierarchical management and responsibility to people.


      


    4, the management of human relations turns to system management. The most important thing is to establish a mechanism of responsibility, right and profit.


      


    5, the pformation from family to society, the most important thing is to eliminate the practice of cronyism which hinder the development of enterprises, introduce professional managers, and make professional people do professional things.


      


    6, go all alone to pform the team operation. The most important thing is that the boss should focus on the strategy, the platform and the motivation.


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