Necessary Quality Of Salesperson

The thought came from a colleague's work report at a branch meeting.

In a very ordinary monthly summary meeting of the branch office, according to the arrangement of the meeting, the first meeting is the work report.

Perhaps it is customary thinking of regular meetings or routine meetings, and there are more or less psychological responses to the feelings of many participants. Naturally, the speaker is unconcerned and listeners are unintentional. Though not cold, it has become a form.

After the participants came to the scene within a specified period of time, the procedure of work reporting was initiated.

We have a new colleague who came to this team with rich work experience.

After 3 or 4 colleagues' reports, he arrived at the new colleague.

He stood up unhurried and stood involuntarily to the middle of the conference Roundtable. He shouted to everyone at first, and shouted: colleagues!

Good afternoon, everyone!

When we heard the cry, they could not help themselves. Even a few of them were almost astonished.

Then his first sentence is: I hope you all give me a round of applause!

And he applauded himself first, so there was a burst of applause in the conference room.

Then he said, "I am honored to come to this team, and to have such a wonderful team, I hope you can give yourself a little applause!"

The dead atmosphere was immediately mobilized, and everyone applauded as he shouted.

At this moment, it seems that the whole indoor air is also much warmer. In the later work report, he changed the work report of other colleagues' flowing accounts. Instead, he chose to focus on several work in the month, discussed it, and stopped at every reporting time, made an interactive communication with everyone on the loss of work, and gave timely applause and laughter to everyone's response.

With the end of his work report, in the next work report, everyone's voice seems to have increased by eight degrees. The dull 4 hour meeting time has passed unconsciously, and there is no such dull feeling as before.

Here, you may have understood the true meaning of flirting in my topic.

I think this word should be read as "diaoqing" or "mobilize emotion".

Similarly, in our sales work, whether you can mobilize the feelings of your customers is a decisive factor in the success of your sales.

As we may all know, in the traditional concept, most people define a good salesperson: extrovert, talkative, passionate, quick thinking and quick response.

Many times, under the guidance of this goal, our salesmen are engaged in his work, and they have also achieved great successes.

In many marketing books today, a point of view different from the traditional impression is mentioned, that is, an important quality that salespeople should possess: good at listening.

One of the most popular programs in CCTV's win in China in recent years is to enter the top 12 players. In the actual commercial competition, two teams use the Acorn International platform to make a telemarketing and TV promotion program for English learning machines.

The two groups of players completed their work very well, and achieved good results.

But in the final evaluation of the judges, Niu Gen Sheng, the chief judge, gave an evaluation of the two groups of players and the purpose of their work. One of the biggest misconceptions of our players in TV promotion and telemarketing is that they do not fully understand the difference between them. Telemarketing is a kind of interactive sales. You can make timely changes according to your sales target to achieve the best selling purpose, while TV promotion requires you to fully tap the selling points of your products and analyze your opponents to suit the remedy to the case.

In fact, during this talk, Niu, who has been engaged in marketing management for many years, has posed a very awkward question to the marketing elites in China, that is, the interaction in sales work, that is, how to achieve the purpose of fully mobilizing the mood of your customers in the sales work so as to achieve your sales goal.

It can be seen that under the current buyer's market situation, how to mobilize the desire of consumers and how to mobilize the positive emotions of your negotiant is a crucial issue we are facing.

To mobilize the atmosphere of sales activities and control the negotiation situation, I think there are at least the following points that deserve our attention.

1, flirting = survey market.

Here we put the market situation in the first place, that is, in the art of war, "know yourself and know each other, and fight for ever."

Here I would like to introduce a colleague's work experience. A former colleague often had such a situation in his work. Generally speaking, he would rarely visit the dealer directly. He often hangs on the lips: "don't show your intentions when you don't know each other. Don't approach your enemy when there is no weapon."

Although this sentence is somewhat one-sided, it is enough to illustrate the importance of market research, at least for your intended customers.

So I suggest: when you don't know what your customers are like, don't order your customers.

2, flirting = regulating emotions.