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Who Spoil The International Luxury Brands?

2008/7/21 11:37:00 63

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Clothing industry: top brand "quality gate" has become commonplace.

In the fashion world, LV, ARMANI, BURBERRY and BOSS are common in the minds of many consumers, because they are the endorser of top honors and extraordinary fashion tastes.

However, let many big fans fans are surprised that, after last year was detected formaldehyde content, pH value, color fastness and other items failed, recently, ARMANI, BOSS, LIU.JO and other big brands have been caught in the "identification door".

So people can't help asking, what's wrong with these big names?

So famous brand, so expensive products, how will there be quality problems?

Big mistake

The world is so unjustifiable. On the one hand, international brands frequently complain about the sale of fake goods by Carrefour, WAL-MART and other stores, and on the other hand, they constantly produce "quality gates".

In June of this year, Zhejiang industrial and commercial law enforcement officers picked up three back bags that were being sold by LV Hangzhou store. The inspection report showed that the three pieces of leather bags that were sent to the back bags were not identified as "identities", so they were unqualified products.

Coincidentally, on the 9 th of this month, Shanghai industrial and commercial bureau in the LIU.JO brand clothing store, inspectors found that most of the clothes are only English logo, sales staff argue that this is to highlight its international brand effect.

And the logo of Armani clothing is also unclear. For example, a Armani underwear label is only vaguely marked with two words of the fiber, and consumers do not know whether the "fiber" refers to cotton, wool, silk or chemical fiber.

In addition, the inconsistencies in the Chinese and English composition of clothing labels have also become an important reason for the quality of Armani's checks.

"Quality gate" is available every year.

As a matter of fact, almost every year, internationally famous brand clothes are coming out of "unqualified" news.

In February 2005, Shanghai entry-exit inspection and Quarantine Bureau extracted 31 batches of imported international famous brand garments, of which 20 batches of products were not qualified.

By the end of 2006, the Zhejiang Provincial Bureau of industry and Commerce conducted a sampling survey, which showed that 46 batches of imported shoes had been sampled, and 35 batches of them were unqualified, including more than 10 top brands such as Louis Weedon, Valentino, D & G.

Last year, the Guangzhou industry and Commerce Bureau randomly sampled 17 casual clothes, including Adidas, NIKE, ESPRIT, ONLY, SNOOPY and THEME, which were sold by 100 shopping malls and supermarkets in Guangzhou. There were 100 batches of Chinese and foreign brands. After testing, the qualified rate was only 46%, and 15 batches containing carcinogenic aromatic amines exceeded the standard.