Advice On The Location Of Shops

The most important thing for Chinese people to do business is "time, place, and people". For retail operators, the quality of the shops is the key to profitability.

How to choose a good shop location is the primary problem faced by shop operators. If we don't go through serious and scientific choice, but rush or blindly open shop, it is usually easy to be hit by failure.

So, how to locate the shops?

6 pieces of advice on the location of shops

1, site selection should be based on the location of its own store.

Before choosing a store location, you must first define your business scope and business positioning.

If we operate fast moving consumer goods such as daily chemicals and non-staple food, we should choose to live near residential areas or neighborhoods. If we operate durable consumer goods such as furniture and electrical appliances, we must choose a convenient business district.

In addition, we should also consider whether our target consumer groups are mainly for the mass consumer groups, or for the middle and high class consumer groups.

Under normal circumstances, most shops are suitable for people with larger traffic volume, especially those with mature local business activities and relatively dense commercial facilities.

2, avoid the location of traffic controlled streets as far as possible. There should be parking spaces suitable for shops.

In order to facilitate traffic management, many cities will set up traffic control in some major streets, such as one-way traffic, restricting vehicle types and limiting the passage time.

Also, try not to open a street in the middle of the road with isolation barriers, because this will restrict the flow of people across the street. Even if your shop signs are made more attractive, the customers across the street can only "shop and sigh".

Traffic convenience is one of the conditions to choose the location of a store. It is best to have a bus stop near the store, as well as the upper and lower stations for taxis.

In addition, there should be parking lots or spaces for parking in front of shops or accessories, which will make it easier for customers to shop.

3, we should choose areas where residents gather and population is concentrated. Do not open shops in areas where residents are less and residents grow slower.

The most popular areas are basically open to shops, especially supermarkets, convenience stores and dry cleaners.

The newly developed area of the city has begun to have fewer residents and a small population. If there is no more floating population, it is not suitable to open shops.

Although stores are sometimes sold in newly built areas, they can be sold exclusively, but customers are often less able to support their daily operations.

4, we need to know in advance whether the shops are likely to be demolished, whether there are disputes over property rights or other problems.

With the rapid development of the city, the old city pformation may be encountered in the operation. First, we must investigate and understand the local city planning situation, and avoid shops in the dangerous areas that are easy to remove.

When renting a house, it is necessary to investigate and understand the use of the house, such as the quality of the building, whether the owner of the house has property rights or other debt disputes, etc. these details neglect often leads to the premature death of the shop and brings huge losses to itself.

5, we should pay attention to the characteristics of the street where the shop is located and the direction and classification of the street passenger flow.

A street will form its own different characteristics because of traffic conditions, history, culture and location. It is necessary to choose streets with smooth traffic at both ends of the street and more pedestrian traffic, so as to avoid opening a shop in a dead end.

The location and orientation of shops are also very important. Shop fronts should be as wide as possible.

On the same side of a street, because of the habit of pedestrians, passenger flow is not necessarily the same. We should carefully observe the direction of passenger flow and locate on the side of more passengers.

Long distance bus stops, railway stations and urban main roads, although the flow of people is also large, but the passenger flow is faster, many people are not shopping purposes, short stay time, shop in these places, we must carefully choose according to their business needs.

7, choose the neighborhoods of similar shops, or choose the professional market suitable for their shops.

"Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers.

Electronic market, flower market, building materials market and other highly specialized markets or shopping malls are also good choices for opening shops.

It should be noted that choosing professional markets or shopping malls to open shops, we should investigate the factors such as the management level, scale and local influence of these markets and shopping malls.

The location of winners

McDonald's and Kentucky Fried chicken can become the leader of the global fast food industry. Besides running the right way, they have a set of standards in the strategy of location selection.

The stone of other hills can be Gong Yu, hoping that their site selection experience can give you some inspiration.

5 criteria for McDonald's location

1. targeting consumer groups

McDonald's target consumers are young people, children and family members.

So in the layout, one is to choose people? Script src=>