What Advantages And Disadvantages Do Women Have In Marketing?

Fu Lin: marketing activities are actually a war act.

We should regard marketing as all the romance of war, as a combination of all necessary elements in the war process, that is, war must be measured by means of war. There is no need, no wonder, why can we create thirty-six records in war?

Why are there Zhu Geliang and Sun Tzu's art of war?

Just because it is consistent with all the generalizations of the political, economic, social and human nature of the war representatives, the same marketing is also a reflection of the war side.

The market does not believe in tears, the market does not believe in the weak, and there is no room for the survival of the weak. Then, even if it is united and United, it is a temporary strategic alliance between interest groups, rather than the ultimate. Who does not want to be the master of the market?

Whether you are willing to attack or not, whether you approve it or not in the moral standard, it exists. It can overturn you from many aspects, catch your loopholes, seize your weaknesses, and relentlessly.

Only when the other side collapses, can they be strong and secure.

This is the law of survival, the concept of survival.

Including what we see now, between the state and the state, between enterprises and enterprises.

Are constantly subverting each other, looking for each other's loopholes and vilify each other.

Then we can play a safe and powerful role. If we can not understand this, then the relationship and connection between war and marketing will be very childish.

User: do women have advantages or disadvantages in marketing?

Master Lin: it should be said that there is no difference in sex as a human standard. Men and women can do things together. However, gender differences do play a very prominent role in marketing.

There are some problems, in the process of marketing, you arrange boys to do and arrange girls to do, and the result is the opposite.

Why?

From the point of view of human nature, the deep level of human nature, between men and women, opposites attract, the same sex repel each other. You understand it, you understand why it is appropriate for a little girl to do it.

It does not mean that women do this by sacrificing their hue, or at the cost of completing the business or personal purpose.

Although we can understand this, we do not judge it as a major element.

Women's slender and gentle, women's special language, body language and negotiation strategies can give the other side some compromise, which is the purpose of gender difference marketing.

That is to say, women have advantages and disadvantages in marketing activities, which is a dialectical unity problem, and can not be generalized.

Therefore, from the perspective of gender, there is no difference between advantages and disadvantages. It can only be said that in human nature, this is the most common and the most simple view.

Net friend: what do you think of marketing activities that do not violate the law but are contrary to morality?

Master Lin: marketing activities are social activities. Without violating the law, I still say that we all have our own moral values and criteria for judging right and wrong. Which one is suitable for you? Can you accept it, or where is your interest taken?

Can the maximum benefit of you make you pay for it? Do you think it's worth it?

If your moral values can overcome your interests, then I would advise those people not to engage in marketing career. If you are doing a career, and your moral concepts and social norms and interests can be balanced, and achieve a kind of coordination, then I hope to adopt a more tolerant and gentle attitude towards these things.

Why do you say that?

Because we can neither be overly responsive nor have a moral bottom line, because after all, the society we live in is not independent of this society, and all the marketing activities are related to it.