Jiang Hengjie, Vice President Of The Chinese Clothing Association, The Han Style Clothing Must Have A Unique Selling Point.

Yesterday, Jiang Hengjie, executive vice president of the China clothing association, said in Wuhan that Han style clothing should form its own unique selling point as soon as possible and not "sell the coat all the year round".

Yesterday, the head of Wuhan red dress limited company complained to Jiang Hengjie: the customer loyalty to the red dress is not enough. In order to cater for the customers' taste, the style of the dress is constantly swaying.

In the 2007 "China famous brand product" selection, the red cashmere coat became the only newly added Chinese brand in the national fashion, and once became the pride of Wuhan clothing enterprises.

Jiang Hengjie said that when people talk about the red dress, people will think of a cashmere coat.

There are four distinct seasons in the Yangtze River Valley. Why don't you sell overcoats throughout the year?

It is not enough for an enterprise to rely solely on a well-known brand.

Another phenomenon of Han style clothing also attracted Jiang Hengjie's attention.

He said that in order to catch more customers, the market positioning age of some women's clothing enterprises is too large, so that customers who are 20 to 50 years old are all caught up in their hands.

In fact, the competition of garment enterprises is fierce. The characteristics of market segmentation require that the age of women's clothing should be within 10 years of age.

"All of us must grasp, but we can't catch anything."

In Jiang Hengjie's eyes, the market positioning of Han style clothing was clear before, but now "more and more confused".

We can't see what styles are on the market this year. We blindly follow what we sell. We can't run in the wrong position and lose our style.