Brand Is The Biggest Blue Ocean.

As the book of blue ocean strategy has been sold well, the "Blue Ocean theory" has become a fashionable conversation.

But the biggest beneficiaries of the current blue ocean strategy are not enterprises, but some planning advisory bodies. The consulting agencies seem to have a new kind of talk to sell to businesses.

From the point of competition theory, the blue ocean strategy can be established, but in the real business environment, the real blue ocean is impossible to exist. Enterprises should never be superstitious about the "blue ocean" constructed by the ivory tower theoretically.

From the three stages of human accumulation of wealth (farming era, industrial revolution era, post industrial era), product competition, craftsman competition, enterprise competition, brand competition, capital competition and intellectual property competition are everywhere. Some people have demand for consumption, and consumer demand is destined to form commercial competition. No matter what economic category system, and no matter the history of that country, there is no "blue ocean" to get rid of competition.

It is absurd to imagine the existence of a "blue sea" without competition. The significance of the "Blue Ocean theory" to the enterprise lies in the significance of innovation from the perspective of thinking, rather than the existence of a blue sea in the industry.

According to the author of the book "Blue Ocean Strategy", the real meaning of the blue ocean is to separate a business space. This space is not competitive. Then how can we achieve no competition in business and market?

I think there may be three kinds of space: one is the super large scale enterprise and the market with extremely high entry threshold.

Why is it phased?

It is because there are not enough competitors, and once it appears, they overturn the "blue ocean". So, Scott has little competition before HUAWEI has appeared, HUAWEI and HUAWEI are facing the "Red Sea".

Two, the monopolistic enterprises that are highly supported by the executive power of the government, such as China's steel, oil, electricity, railways and telecommunications industries, all exist in the blue ocean that the state helps them to build.

Such conditions have inherent advantages and are of no practical significance.

The three is the innovative enterprises in the true sense, with the new technology of "scarcity value", and the rivals can hardly copy them at the moment.

Then there are a large number of small and medium-sized enterprises outside these three possibilities. They do not have the three kinds of resources that have the blue ocean. So how do they have the "blue ocean"?

I think that creating a brand with "scarcity value" is the biggest blue ocean because the brand of "scarcity value" is the best way to distinguish other brands.

To have a brand that other brands can't copy is to have the largest blue ocean.

Many Chinese enterprises are afraid of making brands. Some Chinese masters also advocate that "Chinese enterprises do not make brands and make them". However, enterprises and products without brands are just like "black people" without a "household account".

A philosopher said: "from reason to faith, from self enlightenment to enlightenment, from Athens to Jerusalem is a thorny, bumpy and dangerous road, with tears, curses, sorrow, and the abyss of hard labor and despair.

Although this road is endless, it still attracts a large number of thinkers to try to trek.

In difficult and tortuous explorations, only those who always believe in faith can get rid of all bondage and pick the fruits of life, but such people are numbered.

The process from making products to making brands is just like comparison.