Taipei: ESPRIT To Create A New Concept Store

The US clothing brand ESPRIT has recently built a new concept store covering 100 Ping in the Eastern District of Taipei. Zhang Zuhui, deputy general manager of Hongkong business Taiwan Si Jie, revealed that last year's turnover was about 1 billion 200 million yuan, and the goal of the replacement was to grow 20% this year.

ESPRIT Xinyi Wei Xiu concept store celebrates the opening ceremony. The theme of "fashionable holiday wind" in Warner Wei Xiu square was released in 2008. The new dress of summer 2008 ESPRIT & EDC by Esprit series was launched, and the artificial beach was moved to the square, attracting many people to watch.

Zhang Zuhui said that ESPRIT currently has 85 strongholds in Taiwan, which will increase by 10 to 15 this year, and it is expected to break 100.

Last year, the brand turnover was about 1 billion 200 million yuan, which is 8% higher than that of the same period last year. However, she estimated that this year's goal is to grow 20%.

Zhang Zuhui believes that ESPRIT takes the life attitude as the orientation and creates a new concept store to strengthen the brand spirit.

Taiwan's sales in Asia are lagging behind Hongkong and Singapore. At present, Taiwan has a membership of about 100 thousand people, and the ratio of male to female consumers is six to four.

At present, women's clothing accounts for 60% of the total turnover, but male consumers are on the increase.

ESPRIT's products include men's and women's wear, children's wear, youth clothing, underwear, sports series, shoes and accessories, as well as authorized products such as watches, glasses, jewelry, perfume, bedding and bathroom products.

Dress is divided into ESPRIT, and appeal to 18 to 25 years old young consumers brand EDC by Esprit and so on.

ESPRIT sells more than 80 countries in the world and is listed on the stock exchange of Hongkong and the London Stock Exchange.

Last year, the turnover was HK $29 billion 640 million, and sales income in the first half of 2008 was HK $18 billion 500 million, an increase of 27% over the same period last year.

In addition, in the second half of this year, Hongkong sage company plans to increase 500 wholesale outlets, mainly to expand the wholesale distribution network in Eastern Europe (Russia, Poland) and the Asia Pacific region (mainland China, India and Vietnam).