The Army Moved Up North To Meet ZARA In Beijing.

Recently, in the capital city, CBD has found a good location, and is preparing to open a nearly 380 square meter image shop in SOHO District of Chaoyangmen, Beijing.

According to the plan, the image store will open in July 1st, and in June 29th, two days before the opening ceremony, a new press conference will be held.

As early as March, shortly after the establishment of the joint-stock company, Ding Hui, chairman of the board of directors, and the career development center of the company began the market investigation in Beijing, Shanghai and Guangzhou.

During the May 1 period, NOGE, Shanghai, Guangzhou and other places have new stores settled. Until recently, NOGE decided to open a fashion life image shop in the opposite side of Beijing ZARA.

Nochi's massive entry into the capital foreshadowed further progress in the listing process of Nochi.

All along, he has been trying to make preparations for the listing, and image building is a very important point.

The store recognition system that is in line with international standards, fashionable clothing that keeps pace with fashion, and parity, and superior differentiated services...

All of these will help to establish a good brand image in the CSRC's location and attract investors from home and abroad.

In addition, the launch of the image store in Beijing is also an important step for the 08 year national strategic layout of the company. It takes the capital as a stronghold, and uses the image shop to radiate the national market territory, and strives to achieve the growth target of 150 new stores in the year.

As for the timing of coming to Beijing, it was obviously also carefully chosen.

"08 the Olympic Games will attract a large number of foreign guests. When they visit ZARA, they will also pay attention to and understand the" China ZARA ". This will be of great benefit to the improvement of the fashion taste of the Nash dress and will also promote the internationalization of NASH.

Ding Hui, the head of the group, explained that "ZARA has always been an example of this fashion retailer. When we learn from ZARA, we also regard it as a strong competitor to constantly improve ourselves.

The visit to Beijing also announced that we have enough confidence and strength to stand in the position of local clothing retailers to welcome the giants of ZARA and other international apparel retailers.