A Real Marketing Expert Must Be A Good Storyteller.

2008/4/23 15:28:00 24

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Learn to tell stories to speed up your success.

After the dotcom bubble burst, the "entrepreneurial" miracle of telling stories in the past could no longer happen.

But storytelling is indeed very important. As an enterprise manager, it is unavoidable to make speeches and promotion on various occasions. If the PowerPoint documents are demonstrated blindly, the listeners will have run away.

There are 7 tricks to learn to tell stories.

Knack 1: tailor made

The story is consistent with the intelligence level, experience, occupation and age of the audience and the characteristics of the occasion.

You don't want your audience to listen to anything you want to say, nor do you want to boring them with too boring stories.

Knack 2: details must be specific.

Using the facts and specific details that the listeners can relate to, for example, the shampoo you mentioned in the story, you can say "soft"; when airlines talk about the Eastern Airlines, the more authentic and specific your stories are, the more understandable your listeners will understand you.

Also remember the place where jokes and stories are told. If your story happens in a restaurant, "one day my coffee in Shenzhen island" is better than the cafe alone, which gives the audience the basis of imagination and makes their spirit more invested.

Knack 3: use real scenes in life.

This will make you better tell stories, because that's what you have lived through, and you can learn faster.

Similarly, other people can't easily steal your story, because all the details are closely related to your life.

Knack 4: self mockery

Talking about your own difficulties, confusion or even ignorance, people will like you when you laugh at yourself, because they see their own shadow on your weakness.

Knack 5: different gravity

Emphasize that adjectives and verbs in your story make them sound more interesting.

Add stress after adjectives and verbs to see how your description becomes more interesting.

Knack 6: don't stick to the original story.

Maybe you have told a story several times, remember the deliberate recollection, and let the same story have different length in different time periods.

Don't memorize your story sentence by sentence.

Every time you tell a story, you don't have to speak every word.

You can easily change the length of stories by adding or compressing details.

Knack 7: don't forget the purpose of the story.

Besides telling stories alone, you need to use stories to depict and Chen Ming's views in public speaking. Remember to keep your story relevant to the theme of the speech, otherwise the story will be told.