ITAT Clothing Group: A Successful Business Model For Innovation

In March 28, 2008, China International Clothing and Accessories Fair (CHIC2008) was held at the Beijing China International Exhibition Center (New Museum). The new star ITAT group of garment industry has become the highlight of the exhibition. The company has been co sponsored by the China Apparel Association, China World Trade Center Company Ltd and China textile Promotion Association of the International Trade Promotion Committee. The "China clothing brand annual award special award - Business Innovation Award", ITAT has also become the focus of attention of garment enterprises at home and abroad. Clothing giants from France, the United States, Britain, Japan, Germany, Korea and other countries continue to come to ITAT's booth to discuss cooperation matters.

At present, ITAT has become a shining brand in China's clothing department store industry, becoming the largest chain store in China's clothing department stores.

As of December 31, 2007, there were 7 FASHION ITAT stores, 108 general merchandise club clubs and 607 chain member stores, with a total business area of more than 1 million 360 thousand square meters.

Experts commented: building an innovative and harmonious business model has become the key to ITAT's winning the market, and has pioneered the establishment of a ITAT harmonious business mode of "multi party cooperation and win-win" in the world.

Supplier, ITAT seeks win-win business partners.

In a harmonious and win-win business atmosphere, ITAT is based on the international market. It has hundreds of brands from France, the United States, Britain, Japan, Germany, Korea, Spain, Italy, Australia, Hongkong and other countries and regions, including the international fashion department, sports and fashion department, fashion leisure department, perfume and cosmetics department, home textiles and textiles department.

Quality is the eternal theme of an enterprise.

ITAT advanced management, and reducing the circulation link to reduce costs, and provide consumers with quality and price flat goods business mode, has attracted the vast number of consumers, thereby achieving the excellent quality of enterprises, and grow steadily in the fierce market competition.

ITAT group has formed an alliance of Chinese garment manufacturers and commercial real estate owners, forming an iron triangle alliance and interest community of "clothing producers - commercial real estate developers - ITAT group".

Moreover, simplification is the standard of ITAT commodity circulation, and the innovative business mode is to really move the sewing machine of the manufacturer to the sales counter, reduce the intermediate circulation link and reduce the operating cost, which is truly to the exchange of clothing department stores, bringing the greatest benefits to consumers.

ITAT has targeted brand positioning and meticulous management to meet the personalized needs of all kinds of consumption.

ITAT through efficient ERP system, according to the actual situation of their own enterprises, rapid supply and supply, at the same time, ITAT ERP system to provide information system query accounts to all its suppliers, suppliers can monitor changes in terminal inventory, at any time to find products sold in all stores in the country ITAT time, price, refinement to style, code number, color, so that suppliers can timely arrange replenishment or allocation of goods according to market demand analysis, so as to improve efficiency.

ITAT uses the membership marketing mode to close to the masses as its business objective, with a super large one-stop shopping place, a leisure interactive member area, a creative decoration style, a comprehensive product line and a considerate service. It reflects the ITAT's heavy eye on consumers.

Through membership system, ITAT can better understand the needs of each consumer and provide personalized service to consumers.

For the public to save every penny of the service concept, not satisfied with the 72 hours of return service commitments to enable consumers to get quality, flat, satisfactory products.