International Giants Battle Women'S Clothing Market Knows Women'S Clothing Wins The Road.

The competition in the Chinese women's wear market can be described in two words: "two or three months", the product is not right. There is a danger of leaving. The top five women's clothing markets are all international brands. In recent years, with the increasing efforts of some international women's giants in developing the Chinese market, the "gunpowder flavor" of the women's clothing market is becoming increasingly strong.

Speaking of the current women's clothing market, an industry insider regrets that it is not "Made In China" now, but "Sale In China". The global vision is focused on China. China has become a well recognized brand consumer market. Foreign women's clothing giants have entered the Chinese women's clothing market and occupy the leading edge.

A statistical data from the China National Business Information Center shows that among the top ten brands in the Chinese women's wear market, the top five brands are all foreign brands, followed by IgG, ONLY, ESPRIT, Eiger's weekend (VERO's second tier brand) and VERO MODA.

Wu Hongkun, general manager of YIGUE, also known as China's women's clothing manufacturer, said that the main battleground of the international giant attack women's clothing is mainly two pieces of girls' clothing and mature clothes.

Among them, the big girl companies in the field of girls' clothing are gathered and the competition is fiercer. For example, ONLY, ESPRIT, and AGG are all focusing on this market.

The target consumers of teenage girls are usually women aged between seventeen and twenty-four. Women in this age group generally accept the international fashion concept, which results in a relatively small regional cultural difference in the girl's clothing brand, and the development of international brand is very fast in China.

The market of women's clothing (also known as women's wear) has been fully competitive for many years, and the market structure is relatively stable.

Among them, Baozi entered China earlier and played the leading role in the production of mature products.

The market of women's clothing is characterized by good product quality, high price and stable target consumers.

To this end, the domestic brand has finally chosen the "soft rib" of the international giant, to carry out key breakthroughs, and to set up the "third battlefield" - "Xiao Shu Zhuang".

To grow up from a teenage girl, about thirty years old, the middle and top executives of the company have already taken away the girl's avant-garde. They also stressed that maturity does not mean that they are old.

Faced with the strong pressure of international famous brands, some new women's clothing enterprises have seen the business opportunities in "little Shu Zhuang", and have launched the brand positioning in the blank area of the market.

Among them, there are sexy and enchanting routes, there are leisure and avant-garde routes, there are sweet and restrained routes, a time, all kinds of styles competing to bloom.

The women's clothing brand, which is also represented by Yi Gu, implemented the strategy of brand segmentation. After the girls' dress, Shao Shuzhuang and the maturing women's wear, the cake of the women's clothing market was again segmented.

Founded in 1999, Yi Gu has cut out the most fashionable women's clothing that has the most "money" in Xiao Shu Zhuang. The fourth battlefield of women's clothing, which is broken down from little Shu Zhuang, aims at a highly educated, happy, well tasteful and ambitious woman in China. Her age range is around thirty years old. The main consumer groups include the company's middle-level managers, bank staff, teachers, medical workers and so on.

Fashion knows women's clothing is the fourth category of women's clothing, fashion ladies executives finally have their own clothes.

This fashionable dress in Chinese women's dress is a beautiful banner. Not long ago, when it appeared at the fair, it attracted a lot of admiration, romantic French sentiment, graceful and intelligent, low-key and luxurious style. It tells the story of spring, summer, autumn and winter in fashion, intellectual women.

In major department stores, this phenomenon can be more directly reflected.

The survey by relevant agencies shows that the average consumption of Chinese women has reached 100 billion yuan a year.

In the actual consumption composition of contemporary women, clothing accounted for thirty-five point four percent, beauty accounted for twenty point nine percent, books, films, CD accounted for eleven percent, communication and tourism accounted for eight point four percent, study eight point one percent, and food and pportation accounted for eight percent.

The cost of buying clothes and apparel comes first.

From the analysis of consumption level, the consumption group of high-grade, medium and low-grade clothing is spindle type distribution, that is to say, the largest number of consumer groups in mid-range clothing is also a consumer group.

Prices in the first tier cities belong to the mid-range, second tier cities belong to the middle high, is acceptable to the masses of consumers.