Cheongsam Has An Improved Version. Everything Is Unique.

A pair of Chinese style cheongsam, a double row of Chinese style buttons, is a petal when it is untied. It is a brightly colored flower when it is buckled. Such a modern cheongsam, which is full of classical elements, is a new fashion this summer.

As one of the activities of Shanghai International Clothing Culture Festival, the 2008 Shanghai international clothing and textile trade fair opened yesterday at the New International Expo Center in Shanghai.

The exquisite cheongsam displayed by the Shanghai Culture Communication Company Hongkong Zhen Qian clothing store attracts many visitors.

Cheongsam can also be worn separately.

Traditional dress is exquisite and complex. How to protect Chinese traditional culture from being lost and meeting the needs of modern life has become an urgent problem for Chinese clothing industry.

Wan Yanmin, Vice Dean of clothing College of Donghua University, said that the reason why the traditional clothing industry encountered "cold winter" in recent years is very important because traditional production and management methods are hard to satisfy the fashion trend.

Straight collar, right open big neck, tight waist, long clothes to knees, slit on both sides...

After 80 years of development, traditional cheongsam has formed a fixed style, but such modeling is hard to meet the personalized needs.

At yesterday's opening of the clothing and textile trade fair, a company specializing in the production of new improved cheongsam attracted people's attention.

Here, cheongsam dissolved into more fashionable elements, and chose silk with strong breathability instead of original silk on the fabric. The style is also diversified: the heel is not slit, instead of the fashionable Mini trumpet skirt, the straight collar is changed into the small basin collar, the right open big flap becomes the small middle collar, plus three buttons, the charm is not lost, the cheongsam can also be separately worn, the suit style cheongsam is divided into the upper and lower two pieces, is wearing elegant avant-garde, the printing and the color are also various.

Improved cheongsam like this is more suitable for changing needs.

Employing famous teachers to improve Chinese clothing

The Morning Post reporter saw yesterday at the 3C58 booth of the W3 exhibition hall of Shanghai New International Expo Center. The more than 40 exquisite cheongsam displayed by Zhen Qian clothing store attracted many visitors. "I like these new costumes which are full of traditional Chinese elements and are full of flavor of the times."

Miss Lin Hui, the visitor, was very much praised and made two sets on the spot.

"Traditional Chinese clothing is more solemn, but sometimes too rigid, the style is not beautiful, it is difficult to attract young people's attention, so we have carried out bold reform and create new ideas in the design."

Chen Jiali, the director of real clothing, said.

Zhen Qian is a clothing company that specializes in the design, production and sale of Chinese traditional costumes.

Chen Jiali also said: "the clothing we sell is not a traditional copy, but a modern fashion with Shanghai style."

In order to pform, they hired designers for Chinese clothing.

As a result, China's ancient costume was also the first designer.

Look for a suitable old tailor.

However, it is not easy to be traditional and fashionable. He really hired three Hongkong designers, and each design had to be polished again and again. In order to maintain the original taste of traditional Chinese clothes, especially the patterns of traditional Chinese dress culture and the traditional sewing techniques, this is only the old tailor's unique skills. Chen Jiali once went to Dong Jia Du and other places to find suitable tailors, and invited many famous masters.

"Ancient costume and fashion are different, they can not be pipelined, they can only be cut by hand."

Chen Jiali said that every modified cheongsam must be tailored by tailors according to their posture, looks and even age, so each piece is unique.

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