Is Sales Silence Or Gold?

Lao Tzu once wrote, "if you are great and straight, you will be too clever to be clumsy.

Confucius said: a gentleman wants to speak in words and is sensitive to action.

Through generations of words and deeds, the words of sages are deeply deposited in the collective unconscious of our nation.

For thousands of years, "clumsy" and "Na" have naturally become the principle of most people's tacit understanding.

However, it is a good way to protect the Chinese traditional society which is prevalent in power and frequently to blame. But at the core of the market economy, it is also the most competitive field. In the marketing industry, is "Silence" golden or forbidden?

Really can not be easily concluded, according to different stages of marketing specific analysis.

Marketing begins with silence, and it is applicable to every industry and everyone.

New marketers generally face a very difficult problem: how to start marketing?

Judging from experience, this question is self-evident to the Chinese who believe in silence and gold. The marketing course is from silence.

For the newcomers, they are not familiar with their own industry and products. They have no experience in marketing. They are afraid of saying wrong things and unable to answer all kinds of problems of customers. Therefore, it is understandable to choose silence and avoid making mistakes as far as possible.

The so-called "more do more mistakes, fewer do less mistakes, do not do well", choose silence, fundamentally avoided the possibility of making mistakes.

The silence of newcomers can be said to be a norm.

On the contrary, many people who are never silent or fearless are eager for quick success and instant benefits. Without communication skills and knowledge of products, they are eager to practice military exercises, eager for success, and are bound to suffer rejection and failure.

In the early stage of lack of experience, the state of mind is not urgent and impatient. Most of the energy should be laid on training basic skills, familiarity with industry, products and training of their own qualities. When facing customers, they should also be a "good listener" and understand more about customer needs.

To break through the silence and succeed in selling sales, the silence is just the beginning.

A salesman must survive in the marketing industry.

"Not in silence, but in silence."

The nature of the salesman's work determines that he must recommend his product and achieve the purpose of sales.

Breaking out of silence is not a sufficient condition for successful marketing, but an obvious necessary condition.

Marketing is technology and art, which makes sense.

In the marketing process, marketers should not only analyze their behaviors and psychology, choose the appropriate sales strategy, but also flexibly choose the way of expression and interact with customers freely.

From this perspective, a successful salesperson should not be a silent person.

The ancients said: love moves in the form of words, words are not enough, chanting songs.

This sentence is a description of the development of ancient art, but to describe an excellent salesman in the marketing process is also very appropriate.

When introducing products, successful marketing will not be a simple introduction to a few data or a product's effectiveness. Vivid, natural and humorous language will make people succeed in marketing such as bosom friends and bosom friends.

A good salesman often takes Kung Fu as a marketing tool.

It can be imagined that a marketer who can expand the topic, a salesperson who can chat with customers happily, has made a good start in his marketing.

In the sales industry, there are a group of people who are admirable.

They do the work of preaching, and tirelessly talk about marketing knowledge and business skills to new and old salesmen.

These people are "trainers".

In conversation with them, you can feel their conversational feelings intensely. As long as they are present, they will never be cold. From products to industry, from work to career, from life to society, endless topics will emerge from them.

This kind of communicative ability really makes others admire.

How can they do so well?

The experience summed up by the "coming people" is unexpected and reasonable: it has been exercised from the grass-roots business work.

Many trainers have such a classic section of "remembering the past": in the face of others, hard to explain the product!

I believe a lot of salesmen will have similar failure experience: in the face of friends, but do not know how to talk about products, the result is not easy to get marketing opportunities, may be in an awkward silence, "sink".

From the experience of these people, we must go through the psychological barrier.

It can be said that when a salesperson has the ability to talk freely with others, he can basically be called a business master.

It is believed that praise is no longer a problem for many marketers, but it does not mean that we should know how to praise art.

Many people even simplify their compliments: they say "good words".

Such a view is harmful to people. In practice, simple and rude compliments are often counterproductive, and hidden marketing attempts are more likely to prevent customers from avoiding them.

A modest compliment is a practical compliment.

To do this, it is obvious that self righteous pouring is inevitable. Salesmen sometimes have to stop and listen to the inner voice of customers.

Praise should be targeted, directly referring to the needs of customers, especially emotional needs, "scratching the itch of people", which is the king of praise.

The so-called "kingly way" should be honest and peaceful, but it can not be enough. This is a simple and simple principle.

When dealing with compliment salesmen and listening to him, customers can experience the feeling of warmth and care.

From the above analysis, the initial stage of marketing should be less than to do, the growth stage to break through silence, to a certain state, it is necessary to return to silence.

The real marketing expert also uses appropriate silence to achieve his marketing goal.

Jo Gilad, the greatest salesman, once warned the salesman, "do not show your talents to the customers too much.

One of the keys to successful marketing is to use 80% ears and 20% to use your mouth.

Silence and sincere listening not only show the listener's good accomplishment and respect for the speaker, but also give the listener enough time to figure out the speaker's mental state and communication intention.

"Listening" is a very important skill in communication, and it will play the role of "silence and victory".

The sounds of skill and silence are seemingly identical, but in fact they are completely different two realms.

So when should we listen and listen to what skills we should pay attention to?

When customers complain about how expensive your product is and how poor after-sales service is, they must not retort immediately, correct customers' thoughts, but concentrate on listening to customers' complaints.

When your mouth is not moving, your brain needs to move.

Quickly determine the intentions, desires and misunderstandings of customers, and sort out the key points so as to respond and persuade the customers after they have finished the "bitter water".

In addition to serious thinking, you need to use body language and expression to make the other person feel your respect for him.

For example, you should nod your head in time to show your approval; smile and show your sincerity; at the same time, ask questions appropriately to show that you are listening attentively.

In the field of marketing, talent and marketing methods are constantly changing. Careful analysis of these changes and appearances can help us better understand the relationship between marketing tools and marketing objectives.

In the above mentioned marketing, whether or not the marketing should be silent is the case. Marketers can analyze the time when the sales process should be silent and when to make a sound, so as to have a clear idea of what time it is, and not to panic.