100 Thousand Yuan To Manage Beauty

Women's "face" problem is solved by women, with more thoughts and more considerations, it can be wonderful. Notice that Han Ming Zhuang's AVON store is because the gray and blue faces of Xizhimen street in southern Beijing are all plain and elegant.

Walking into the shop, the small storefront is still gray and blue, but the fragrance of all kinds of cosmetics is wantonly flowing.

Han Ming Zhuang, owner of the shop, has made a beautiful name for her store: the beauty of the Ming Dynasty.

Very personality, and very feminine.

No woman doesn't like cosmetics, and fiddle with them in their own space, pleasing both customers and themselves. Looks like this is a beautiful investment, a kind of "petty bourgeoisie" life.

Listen to the reporter said so, Ming Zhuang laughed: "yes, the premise is to make money."

In the early days, the store was opened in December last year, but it did not start to be profitable until the two months.

"The front has been throwing money, and now it's OK, in the right direction."

Don't look at Han Ming Zhuang's age. She has been selling in a state-run equipment installation company for 6 years before opening this store.

"If you do it, you want to do it yourself, but the money you need to do that industry is too big. I think about it for a long time, and feel that life related service items are more suitable for women. And the way of famous brand franchising is guaranteed by product quality and popularity."

Following this train of thought, Han Ming Zhuang inspected many projects.

At first, she wanted to open a Kodak printing shop, but Kodak did not have regional protection for franchised stores. Apart from 50 meters away, she could open a shop.

In addition, the equipment is expensive and the start-up cost is at least 250 thousand yuan.

Choose to choose, she saw AVON monopoly.

"I went to a lot of stores to investigate, and I went to Avon Co to consult. I think we can do it: first, the low threshold of investment.

AVON does not accept franchise fees.

My shop is 35 square meters, with an initial investment of about 130 thousand yuan, almost half of which is used to pay rent, and the rest of the money is used to pay for the containers provided by the company, the first distribution and decoration.

The rent in Xizhimen lot is high. It is more than 60 thousand yuan in half a year. If you choose something cheaper, it will be enough for 100 thousand yuan a year.

The second is the guarantee of brand and the corresponding service.

The Development Department of Avon Co will assist the franchisee to locate the site. If your location is over a month's rent, the company will advise you not to open it because they know your profit margin.

Moreover, Avon Co itself has a regional table for developing exclusive stores, and only one store can be opened in one area.

After obtaining the authorized distribution certificate of AVON product store, the company will help you decorate and place goods, and send a regional supervisor. Every month there will be training for shopkeepers and salesmen to talk about sales skills and product knowledge.

With regard to brand and product marketing, companies have overall plans and arrangements, and do not have to invest in them.

What we are going to do is to do a good job of propaganda and service to the nearby office buildings and residential areas.

Han Ming Zhuang believes that the choice of affiliate agents has saved a lot of trouble. The biggest advantage is to ensure the smooth flow of the purchase channels and the quality of the products, and of course, it will enjoy a certain discount.

Now, Ming Jiali is implementing the most popular marketing mode of "front store backyard" at present, that is, the front store sells products, the backyard provides beauty care and other after-sale services to customers.

It's all about business and business. Not all stores can live well.

"Apart from the support of the company, it depends on how you manage it," said Han Ming Zhuang.

What I feel most is two points.

One is site selection, the two is service.

The address is too important to say that the address is chosen.

Shop is best near the living area, so that it can avoid competition with other big stores, but it can not be too remote. Therefore, the main traffic route near the district is the first choice. Not only is it close to residents, but also can see the shop front and become potential customers by bus.

Another thing is to use good services to attract repeat customers.

The radius of a cosmetics monopoly store is generally around 1000 meters, that is to say, customers who live in this area will often come to patronize. As long as they get the trust of consumers, the proportion of old customers will be quite high.

The ultimate success of a franchised store depends on its service.

The AVON store of Han Ming Zhuang was very cold in the first few months.

Not long after the opening of the business, she met the SARS epidemic, and the shop assistant went home, leaving her alone.

In those days without customers, she opened the shop, smiled and insisted, gradually the guests got up.

She said that now there are already some familiar customers, and some will book AVON's new products ahead of schedule.

Han Ming Zhuang hopes that journalists who want to join the brand cosmetics shop should recognize the risks in the cosmetics industry and enter them with a prudent and rational attitude.

The cosmetics industry is still an industry with many restrictions. It is necessary to obtain health permits and the opening permits of the relevant streets and departments, so that the business license can be successfully obtained.

In addition, the existence of some "black stores" (that is, the lack of authorized distribution certificates of AVON product stores) has disrupted market prices, which has brought difficulties to the operation of cosmetic stores.