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    Automobile Accessories Shop Has Potential To Dig

    2007/7/23 0:00:00 26

    With the increasing number of private cars owned by individuals, car accessories have gradually developed from small to large.

    Many car owners' consumption philosophy has changed from wanting a car to having a beautiful, personalized car.

    Perfume, dolls, steering wheel sets, CD boxes, floor mats, camping items, rearview mirror sets, tissue boxes, ashtrays, etc. there are huge business opportunities in auto accessories stores.

    How to invest in the car accessories shop, a car accessory shop owner, Ms. Xie, when she talked about investing in auto accessories shops, told reporters that service is the first and brand second. Try to create a warm feeling for customers to capture people's hearts, because nowadays customers have a higher demand for services.

    Before investing, it is necessary to carefully analyze whether the area or the lot is suitable for opening a car shop. This includes investigating whether someone has opened a similar shop before, in order to avoid duplication of investment, taking into account the location of the car and whether the number of cars can be allowed to open shop here; then, it investigates the consumption ability of the car owners, analyzes the level and wage level of the car owners, and the consumer characteristics. If many of these people consume more conservative or do not care about consumption, the investors should consider repeatedly and invest in the most confident circumstances.

    Generally speaking, automobile accessories shops generally choose convenient sections and areas with more crossroads. This is more convenient for customers to drive directly to the store to purchase and attract customers' eyes to the greatest extent.

    "I will choose the more popular business people in the first place," Ms. Xie told reporters categorically. "Not only because of the excellent location of the mall itself, but also because of the flow of people in the mall."

    However, if we open a more personalized and fashionable shop in downtown area, we will attract many cool love people to come and buy.

    In short, careful choice and careful comparison.

    Do you want to invest in a new business?

    For those who have a thorough understanding of the market, it is not a wise move to open a family with individuality and unfettered ties.

    But for those who have just touched on auto accessories shops, there is no absolute assurance that they must not act rashly.

    So joining a brand store is not only a wise move, it not only solves the worry of the source of goods, but also reduces the price of the product, and it also saves part of advertising. After all, the famous brand effect has long existed, and there is no need to worry too much.

    How can we join the preparation for the opening of the store? We will conduct an omni-directional Market Research on the investment area and collect information to make preparations for the location selection.

    If investors already have the right address, they should choose the suitable marketing strategies based on the analysis of the advantages and disadvantages of the existing addresses.

    Try to know more information about the commodity market to join the company, strengthen cooperation and get the trust of the other side, and at the same time discuss the good contract, estimate their economic strength.

    There are different requirements for joining different brand stores. Some affiliate companies require the franchisee to pay the franchise fee, management fee, deposit and technical fee, but some join the company only ask the franchisee to pay a few thousand yuan to join the fee.

    Don't easily change the price to interview a car accessory store.

    The store has an area of 58 square meters, including rent, decoration, shelves and first time purchase. The total investment is 200 thousand yuan.

    Rent: Generally speaking, store rents occupy the most important part of investment. Any investor will give priority to the choice of storefront, so rents will generally be linked to the ultimate choice of investment.

    From an area of more than ten square meters to a shop with an area of more than 100 square meters, the rent ranges from 2000 yuan to tens of thousands of yuan. The key is to see the land price and consumption level of the selected area.

    Goods: if you join a more powerful store, the price of the purchase will compare with the purchase price of the franchisee. It will surely delight the franchisee. An insider told reporters that it usually costs 1/4 or 1/3 less.

    But no matter how cheap, because of the special products of the auto accessories shop, the price of some suppliers is amazing, ranging from ten yuan to several hundred yuan.

    If you start from scratch, there is no way to deal with it. You can choose a reputable and powerful company to buy goods, see your heart and keep regular contacts, and purchase prices will drop.

    The initial purchase will range from 10000 yuan to tens of thousands of yuan, of course, there can be sub purchase, a ten thousand or twenty thousand of the goods can also open shop.

    Inside and outside decoration: fine, gorgeous or warm decoration style will attract customers' eyeballs at the first time, especially auto accessories shop, which is faced with customers' storefront with a certain level of appreciation, and decoration is even more important.

    Exquisite lamp cylinders are decorated with different colors, and several hooks highlight the charm of life. Simple decoration is a beautiful landscape.

    Plus the cost of billboards, light boxes and so on, the initial investment is about 10000 yuan.

    The owners of some auto accessories shops say that customers must be able to attract customers when decorating. The longer they stay, the more likely they are to buy.

    Staff salaries: Generally speaking, an automobile accessory shop has two or three salesmen as the best choice. Customers will not rush into a large number of customers at the same time as supermarkets do, so the right number of business people can maximize their efficiency.

    This requires investors to invest about 3000 yuan.

    Ms. Xie will pay about 1200 yuan a month for each clerk.

    To catch the old customers, Ms. Xie told reporters that the vast majority of the customers who shoped in her shop were repeat customers. The proportion of new and old customers was about 4:6.

    Ms. Xie's experience is that operators should not easily change the selling price of goods, otherwise they will have a feeling of being cheated.

    There are many business opportunities in automobile accessories. At present, the number of private cars is increasing, and the number of car accessories is heating up. Many people who love cars (especially female car owners) spend hundreds, thousands or even more to decorate their cars.

    Many car owners' consumption philosophy has changed from wanting a car to having a beautiful, personalized car.

    There are many business opportunities to be excavated in auto accessories shop.

    Perfume, dolls, steering wheel sets, CD boxes, floor mats, cool stickers, camping items, rearview mirror sets, tissue boxes, ashtrays, and so on, all contain huge market demand.

    Experts in the automotive industry reckon that the "gold mine" that has yet to be excavated in the automotive accessories market may contain enormous business opportunities. Whoever can seize the new business opportunities arising from the automobile era will be able to dig the gold mine closest to China's automobile era.

    At present, many auto accessories on the market attach great importance to the design of humanization and fashion. Moreover, decorations do not need to change any setting and performance of cars, nor do they cost much money to achieve good results. Therefore, they are especially popular with the owners of cars.

    In particular, the young people of the contemporary era decorate their cars with interest, and the creativity of the "cool family" has been vividly displayed and displayed.

    Do not blindly invest in a good and rational mindset: the decoration industry of automotive products, although the market is large and potential, has always been considered to be low profit, scale and filial piety hard to develop. The industry has a low starting point and a large number of businesses. At the same time, there is no clear direction and train of thought for development. Therefore, it has been showing a slow and sluggish state. This is undoubtedly a sobering agent for people who invest in automobile accessories shop for the first time, that is, to remind investors not to take lightly and invest blindly. We must be optimistic about the situation and see their strength and make the right decision.

    The shop itself is inferior, the jewelry shop is relatively fragmented, and there is no scale advantage. Sometimes the customer is passing through a shop in the west of the city. Sometimes customers pass through the store, but when they are ready to buy it next time, they can not find their original location. The market operation is not standardized, and the management system is relatively weak. This leads to competition and order, which leads to vicious competition and price war. In the end, it is often the competitors themselves. The lack of innovation mechanism, the slow updating of new products, and the lack of brand advantage, because the automobile accessories shop is mainly based on various cushions, perfume and decals, and these things are difficult to update, so customers can only choose in a very small scope, so they will no longer patronize old stores and go elsewhere. Automobile accessories

    For these, investors should have a clear understanding.

    We are good at learning and innovation. With the development of China's automobile industry, car accessories have been developed from small to large.

    On the whole, international and chain are becoming more and more obvious. At the same time, more attention should be paid to personalization on the basis of specialization, standardization, scale, humanization and innovation.

    Therefore, the first time investors can completely get rid of inexperienced distress and look at the road of their predecessors. They are crossing the river with their own feelings, which is of course relative to those who have made up their minds to invest.

    The people concerned remind that investors who want to have a share in the car accessories market can not worry about joining the fee. Now there are many traps for car accessories.

    So investors must keep their eyes open to face some attractive promises and see if they are using money to deceive them.

    According to the people concerned, the development of any industry is relatively weak at the beginning, and the development of accessories is still in its early stage.

    Since the entry of WTO, the demand for automobile ornaments will also increase rapidly with the reduction of vehicle prices, which provides a prerequisite for the development of this industry.

    In the eyes of a car family, cars are not only a means of pportation, but also a mobile home.

    Therefore, we should pay attention to the interior environment and decorate the beauty, so that we can enjoy the pleasure while driving.

    The increase in investment in automotive products is also an important factor in promoting the development of this industry.

    The continuous warming of the domestic automobile consumption market has also provided tremendous business opportunities for the development of the auto accessories industry. At present, there is still a big gap in the auto accessories chain industry, and there is great potential in the market consumption.

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