The Success Story Of Becoming A City Turned Hua Xianzi

With the improvement of living standards, more and more people, especially urban white-collar workers, like to buy a bunch of flowers to beautify the living environment. But when the flowers fade, they often have no time to go to the flower shop.

There is demand and business opportunities. Zhou Lirong, a college entrance examination winner from rural Hunan, has done the job of changing flowers. Instead of standing in the city and earning a lot of money, he has been praised as "Hua Xianzi" by the local people.

Zhou Lirong found business opportunities unintentionally. In the year of 2003, after his college entrance examination was lost, Xiang sister came to work in Zhongshan, Guangdong. She followed her cousin to Changsha and entered a company.

One day, Zhou Lirong went to a friend's house to play.

She saw that her friend's house was neat and clean, and there was a bunch of flowers in the vase on the table. Unfortunately, the flowers had dried up.

When friends saw Zhou Lirong staring at the vase, he explained, "work is too busy, and flowers do not have time to change."

When Zhou Lirong saw his embarrassment, he deliberately teased, "how about I buy flowers for you?"

You'll have to pay for the service. "

When friends saw her face, they solemnly said, "really, if you really want to do it, I will do it for 10 yuan at a time!"

Although this friend spoke very seriously, Zhou Lirong's intention was just joking, and did not take this matter to heart. But one thing she met later touched her. It was a weekend, the company's administrative department organized an outing.

In the evening, the female manager invited all the colleagues to sit at her house. When she entered the door, Zhou Lirong found that there was a delicate vase in the sitting room, but it was a pity that it was empty.

When she was puzzled, a colleague asked the manager: "chief, what is not in your vase, is it really a decoration?"

The manager smiled and said, "you see, I have time to buy flowers.

If someone specially provides services for flower selling or flower changing, I promise to be the first customer. "

When Zhou Lirong heard the manager say this, he immediately saw the bright lights: why do these "white collar" workers who love flowers spend no time buying flowers?

If someone buys flowers for them, maybe it's a good way to get rich.

Besides, we just need to run our legs. We need neither money nor culture and technology to do it ourselves.

Second days later, Zhou Lirong told her cousin what she thought.

My cousin thought about it and thought it was a good idea. There were millions of people in Changsha. Among them, the white-collar class had about one hundred thousand, and the market potential was not small, so Zhou Lirong encouraged him to give it a try.

A few days later, Zhou Lirong submitted a resignation report to the manager.

It is said that Zhou Lirong is going to quit her job, and what she does is to change flowers at home.

Take advantage of this opportunity, Zhou Lirong said naughty: "manager, you should not refuse to become my first customer?"

The manager smiled and said, "what a ghosts!

Can I still refuse you?

In this way, Zhou Lirong successfully won the first customer.

With the help of his good interpersonal relationship, Zhou Lirong developed a number of "white-collar" people who love flowers to become customers.

From then on, Zhou Lirong bought flowers for florists from time to time according to their preferences and requirements, and then collected a certain fee for each time.

Zhou Lirong spent 4 weeks in a month.

If you pay 5 yuan for each charge, you pay 20 yuan per person per month, so that more than 30 customers can reach their salary level before resigning.

In this way, Zhou Lirong suddenly felt confident and decided to go all the way.

Next, Zhou Lirong called the first friend who asked her to change flowers. He asked, "when do you want to change flowers?"

The other side was stunned for a while, and Zhou Lirong mentioned what he said about changing flowers that day.

When the friend heard it, he said it happily, and introduced several colleagues and friends who wanted to call for flowers.

In this way, Zhou Lirong added more than 10 more customers.

Relying on this rolling development, Zhou Lirong's income exceeds her level at work at less than two months. But how can we further expand our business?

At the moment, the relationship between them can be mobilized. Can we find a quick way to expand our popularity?

At the very beginning, Zhou Lirong wanted to advertise in newspapers, but later he thought of leaflets in the streets or advertisements in residential areas, but none of them were ideal.

One day, Zhou Lirong had just changed a post to a customer and met a postman. Zhou Lirong had an idea: my customers are all high class white-collar workers. They usually like to read newspapers. If I put the advertising card in the newspaper to send the postman to me, will it get twice the result with half the effort?

So Zhou Lirong found the post office of the post office, and handled the procedures of sending the advertisement well.

On the way home, Zhou Lirong found a lot of people buying newspapers when he passed a newsstand. Most of them were white collar workers in the nearby office buildings.

Zhou Lirong realized that not all white-collar workers subscribe to newspapers, and some people like to buy them on their own.

After that, she had another good idea.

She went to the front of the newspaper and asked the owner if he could send her an advertisement card when he sold newspapers and magazines. She could pay the stall fee in lump sum according to the sending amount of the card, and the owner agreed.

After that, Zhou Lirong's exchange of flowers was a great reputation, and the phone call for her changed all day. By the end of 2003, Zhou Lirong's customers increased from more than 20 to more than 300, and the monthly income reached more than 6000 yuan.

Hua Xianzi became a metropolis, and Zhou Lirong became more busy as customers grew day by day.

After the Spring Festival in 2004, she ran an average of more than 60 customers every day. Most of the customers' places of residence were not concentrated. Zhou Lirong was often very busy and sometimes she could not even eat lunch.

Even so, she made a mistake from time to time, not to forget the house, to drop the house, or to make the flowers ordered by the customers, and many customers began to complain.

This made Zhou Lirong very upset. On the one hand, she hoped that the more the customers, the better. On the other hand, she hoped that her [FS:PAGE] services would be able to keep up with them, so as to avoid the loss of customers.

In the morning, Zhou Lirong just sent flowers from a villa district and met the last delivery man.

She suddenly realized that the nature of the postman's work was not similar to that of herself.

How can he be busy and not messy?

So Zhou Lirong hurriedly consulted the postman.

The postman said, "this is very simple. You slice all the customers according to the location of the area, then choose the most convenient route, and connect them from near to far, and when you go down this route, the task of one day is successfully completed."

Zhou Lirong was suddenly enlightened.

That night, Zhou Lirong divided the second day running customers into pieces on the paper, and chose the quickest route in comparison with the map.

On the second day, Zhou Lirong walked along the line marked on the paper.

After running all the customers, he saved two hours more than usual.

From this incident, Zhou Lirong deeply realized that the same thing could be completely different if he skillfully arranges.

It seems that everything has its knowledge.

One time, when Zhou Lirong took flowers, she found another worker sister was also picking flowers. Judging from the amount, packaging and variety of flowers she took, Zhou Lirong decided that she was also a "flower girl".

This surprised Zhou Lirong. He thought he was the only one who was engaged in this business.

Zhou Lirong thought that if we want to win the market and win customers in the competition, we have to see who has good service quality.

After that, Zhou Lirong consciously came up with some books about Floriculture and flower preservation.

From this point of view, she realized that there was still so much knowledge in it. Zhou Lirong decided to pass on the flower knowledge she had learned to her customers. While teaching her customers the way to freshen flowers, she also suggested that they should choose different kinds of flowers for each customer's room decoration and different decoration styles.

Because of the method of Zhou Lirong teaching, the flower preservation period has been extended, and the flowers have been changed 4 times a month. Now only 3 times are needed. This will directly reduce the customers' purchase expenses.

Zhou Lirong also taught guests how to choose flowers specifically, which are very popular with customers. Many customers praised her as "Hua Xianzi" in the city.

Zhou Lirong soon took up his mind in price.

She wants to deal with florists every day, and the demand for flowers is large. Although the price is not related to her, nor does she have to bear it herself, why not save money for her customers?

She found the florist and offered to offer it at a wholesale price.

For such a big buyer like Zhou Lirong, florists are unwilling to give up, of course, and have agreed to her request.

In this way, the cost of buying flowers is reduced, and the service is getting more and more perfect, so her flower changing service is more popular.

After years of development, her customers have developed to more than 1000 households, and her monthly income has reached more than 2.5 yuan. Because a person is busy, Zhou Lirong has recruited employees locally, and next she wants to buy a used car to send flowers.

Xu Qiyun: editor in charge