"Want To Break Up Again" Entrepreneurship In The Love World

In an obscure alley in the capital city of Changchun, a restaurant called "want to break up again" is particularly prosperous.

Don't look at the food bar. The pavement is not big enough, the facilities are not luxurious, the price of the meal is not cheap, but the customers are full every day. There is no place for the peak time not to book in advance.

The boss of this bar is a woman who is divorced from the trauma of marriage. She is a scientific and accurate worker because her business orientation is scientific and accurate.

In the past 3 years, Cheng Li's unique dining bar has not only made 58 couples or couples who have resolved their intentions to reconcile, but they have gained nearly 1 million 500 thousand yuan, and more importantly, Cheng Li has also smoothed the wounds of the soul and gained unexpected love in the process of elaborately creating this brilliant business.

On the night of the split up, Cheng Li was a woman who had suffered a lot like a Coptis chinensis. At the age of 5, her mother came to the world. At the age of 8, her father was killed in a car accident. She was raised by an old seventy year old grandmother.

But when Cheng Ligang had just arrived at the cotton mill as a female car worker, she could not help but leave her forever.

At the age of 23, the helpless Cheng Li entered the marriage hall with a boy named Sun Fang and hand in hand.

3 years later, sun Fang, who had been a smooth official career, moved to love and broke up.

On the night before the breakup, Cheng Li made a small request to sun Fang: "good and good, let's eat a breakup dinner with calm heart, and then separate from each other."

At that time, in this provincial capital city, the couple broke up after a "heartless meal" and broke up and became a fashion.

But in the evening, Cheng Li and sun Fang did not find a quiet place to express their feelings.

Although they did not eat the "heartless meal", they broke up.

It was impossible to find the right place to break up with the person who had entrusted the whole life and to break up the meal. From this little experience of personal experience, it inspired Cheng Li's inspiration. Nowadays, although the size and size of the provincial capital hotels are springing up, most of them are in a dilemma because of their monotonous management and monotonous management. If someone is willing to follow the trend, cut into the blank of marketing and open a breakup meal.

This inspiration flashed through Cheng Li's mind.

The house is leaky and rainy.

A year later, Cheng Li's cotton mill went bankrupt.

At the age of 27, when she got the small unemployment compensation, it seemed as if the whole world collapsed, people lost their jobs, but the days went on like this.

According to a guide to employment advertisements, Cheng Li went to a Chinese restaurant as a waiter with a salary of only 400 yuan.

The specifications and grades of the Chinese restaurant are in the middle of the provincial capital, but the business can not afford to fire. Almost every month, they have to put in ten thousand or twenty thousand yuan.

Seeing that the boss was at a loss what to do, the good hearted Cheng Li gave his boss the idea of "breaking up" meal that he had suppressed for a long time.

After listening to Cheng Li's advice, the boss not only did not accept it, but did not hesitate to fire her, for Cheng Li was a "scavenging star".

From the beginning, Cheng Li started to try to be a safe and reliable person in the venture market. In fact, there was an unyielding gene in the bone and was fired by the boss, which stimulated her ambition to fight in the big market.

In the next seven days, Cheng Li asked grandpa to tell Grandma, and finally raised 50 thousand yuan of funds. In the city's most famous dining street, a small snack bar with an area of less than 15 square meters was called "break up bar".

In a good and healthy restaurant sign, suddenly a "breakup bar" suddenly appeared.

But when people came to the breakup bar with this kind of accident, they stood by the door standing in front of the door and politely refused to go out: "emotional barriers and the couple who are about to break up, and other customers are not allowed to enter."

This kind of aggressive marketing tricks has aroused the curiosity of the Chinese people. The business of dinner bar has been booming rapidly in half a month, with a turnover of more than 5000 yuan a day.

However, Cheng Li, who has a lofty aspirations, does not aspire to this. She does business in catering business, of course, in order to make money. In order to get rich quickly and rich, Cheng Li still has the dream of being unfulfilled in her mind: let lovers who have feelings of obstacles create a best place to let their hearts fly and let go before they break their separate paths.

Perhaps, with such occasions and opportunities, it will also enable them to return to their hearts and communicate with each other.

A year later, Cheng Li, who had a little savings, set up a dining area with a floor area of 125 square meters. She took a meaningful business, "think of it and break up" again.

In order to make the table bar more affinities and warm feelings, Cheng Li hired experts in psychology, architecture and home economics as an expert in the design of the 15 private rooms, and set up the "old place", "forget me not" and "love out of the box" for the lovers who had temporary fission.

The design of the love room is very romantic. It is very romantic. It is very touching. There are red roses in the flower basket hanging on the wall. There are two patterns of red heart and arrow string on the curtain, and the scroll of calligraphy and painting that "forgive me for being wrong once" and "knowing mistakes will change is good comrades".

The design of husband and wife room is very simple, very warm, and has a kind of family meaning. The frame of the wall is inlaid with three families' auspicious and warm family photos. On the curtain is a large picture of "let us grow old together", "take your hand and walk with you this life". The cradle of baby, the miniature kitchen model and the simulated old love letter are displayed around the parlour.

After the completion of the design, Cheng Li was not in a hurry to open his business.

Instead, it spent 10 days before opening the business to spend more than ten thousand yuan on the serial advertisements in the mass media such as radio, TV and newspapers.

As a result, more than 500 people were patronized on the day when they wanted to break up again.

Despite the fact that the heart of the entrepreneur is not brilliant, he has no idea of how to break up. After the opening of the restaurant, though many of the men and women who come to patronize every day, how can they work? Cheng Li does not know.

Eighteenth nights after the opening of the bar, a middle-aged couple came to Cheng Li's office.

As soon as they entered the door, they presented a bunch of valuable flower baskets to Cheng Li. The red ribbon was written on such a line: "sincerely thank you and your table bar, let us open two degrees and hold hands again!"

It turned out that the middle-aged couple saw the old love letter in the hand in hand compartment. When they saw the baby cradle in the corner, they felt so excited that they burst into tears.

Touching the scene, old love letters remind them of the unforgettable years when they go to the countryside to queue up.

The baby cradle reminds them that they can neither live without their father nor want to have a complete family.

The joy of success is the joy of Cheng Li, a good hearted man who stays awake all night.

Thus, in a short span of a year, Cheng Li has received 12 feedback letters from lovers or husband and wife.

In the sound of flowers and praises, Cheng Li, who had gained a little success, was very happy.

However, an inadvertent little thing has made Cheng Li's heart full of aspiration and longing for beauty.

That evening, a young couple named Liu came to the meal.

Cheng Li knows them - they are coming back after breaking up, after a meal exchange.

However, in just 3 months, they had no choice but to choose to break up.

Although they have come to express their thanks to Cheng Li, thanks to the meal, they have saved them a hundred days of marriage.

This result is undoubtedly a fatal blow to Cheng Li, who is strong and competitive.

She has realized that the opening of the "want to break up" meal is at best just for "lovers get married", and a bridge has been built from the two ends of the road, but people are willing to walk up and how far they can go.

At the same time, Cheng Li realized that the food bar she had started was badly hurt, but she could not find it in any way.

For this reason, she often suffers from endless troubles.

In the evening, Cheng Li welcomed a guest in the dining hall.

The middle-aged man named Yang Yu, who was very quick to report home, said she just wanted to talk with her alone and offer some constructive suggestions for the dinner bar.

In Cheng Li's office, the refreshing Yang Yu clicked on the table without any difficulty, so that the "lovers get married" the root cause of the low success rate.

He said with great interest: "it is important to provide the best place for a breakaway person to communicate with one another, but it is only an external carrier. To make the breakup truly" break the mirror ", we must untie the knot of their hearts. Only by combining psychological consultation with warm environment can we get twice the result with half the effort.

Yang Yu's heart to heart words, said Cheng Li's mind is particularly bright, she finally found a meal bar injury.

Before breaking up, Yang Yu gently pulled Cheng Li's hand and volunteered: "if there is no suitable psychological counselling candidate, I can try it."

Yang Yu, a specialist in psychological counseling in a medium-sized hospital, can go to the bar every afternoon.

So, there is another sign like this in the main hall of the bar. This is the new psychological consultation business, which is free of charge.

The first counselor Yang Yu received was a 26 year old woman named Zhou Qian.

She came here to consult with her husband when he came here to eat dinner.

Zhou Qian said that she and her husband Liu Wei's feelings have been very good, but since Liu Wei's promotion often came home too late, so Zhou Qian suspected her husband had extramarital affairs, often adopted a thorough investigation, tracking pursuit method, so as to seize Liu Wei's "current".

As a result, not only did nothing happen, but it created cracks between the husband and wife.

In fact, no one among them thought of a real breakup.

Yang Yu patiently analyzed that Zhou Qian had been psychologically covered with paranoia and hypochondria, which was the initial stage of mental illness.

Subsequently, Yang Yu invited Liu Wei to come in and put Zhou Qi's psychological doubting inducement as a result of deep love. As long as he clearly stated the matter, Zhou Qian would let go of it, and the husband and wife would be reconciled.

Two people returned to the "warm bird" compartment, 15 minutes later, they hugged and walked out, two eyes are red.

God, less than an hour, Yang Yu with his psychological knowledge, so that the marriage has ended to a small couple full of happiness, in the days of Yang Yu joining the bar to bring an unprecedented repeat customer here, the daily diners can be increased by 80%.

At this point, Cheng Licai really realized that Yang Yu was a rare talent.

In June 8th 2003, Cheng Li and Yang Yu held a grand wedding ceremony at the most famous Shangri-La hotel in the provincial capital.

They have lofty prospects for development: 5 chain stores are set up throughout the province in one year, 20 chain stores in the country after two years, and 3 years' sole proprietorship of the company.