Zhu Xinli, President Of Huiyuan Group

Huiyuan Group's pioneering career is Zhu Xinli, director of Huiyuan's history and history of Entrepreneurship: Zhu Xinli, a secretary of the rural Party branch and deputy director of the county economic and Trade Commission, worked as a party member cadre at the grass-roots level. He had deep attachment to the rural areas and fruit growers.

Zhu Xinli resigned from public office in June 1992.

In the late 80s, "getting rich and planting fruit trees" once became the development road of Yimeng mountain area. However, due to the lag of pportation, information and processing industry, the fruit growers could not harvest well, and fruit could not be sold.

Some can only watch the ripe apple rot, and some simply cut down the fruit trees on the hillside and then plant the grain.

In the spring of 1992, comrade Xiaoping's speech on the southern tour was like a spring breeze blowing through the motherland. Opportunities and responsibilities encouraged many people to enter the tide of commodity economy.

Therefore, Zhu Xinli resolutely threw away the enviable "iron rice bowl" and determined to make a road to becoming rich for the vast number of fruit farmers.

"At that time, I took over a canning factory with debts of tens of millions of yuan, which had been closed down for three years and had gone bankrupt.

Workers have no money to eat, so it is even more difficult to go to bank loans because they despise you and do not trust you.

We will use compensation trade to use foreigners' equipment to earn foreigners' money. "

Zhu Xinli recalls.

93 years ago, the first batch of concentrated apple juice was produced. Zhu Xinli took samples and carried pancakes to Germany to take part in the food exhibition.

If you can't plate, ask your friends to study abroad to help you. You can't eat and spend your time in the guesthouse.

High quality products, together with Zhu Xinli's sincerity, finally touched foreign companies.

When the first batch of $5 million order was brought back, many people still could not believe it was true.

Zhu Xinli did not stop trying to win the first prize.

In the 94 year, Zhu Xinli led a team of less than 30 people to camp in Shunyi, Beijing.

Relatives and employees do not understand: just after a few days of safe and comfortable life, it is not risky to venture into Beijing where life is not ripe. But Zhu Xinli has his idea that if we want to bring more benefits to the fruit growers, we must enlarge our business. If we want to expand our business, we must go out of the mountains.

Beijing's unique geography, pportation, information, talents and market advantages are the best choice to develop.

Zhu Xinli told his old thoughts: "there must be risks, but there is no risk in life.

In the days of entrepreneurship in Beijing, the more than 30 of us were night workers, and salesmen during the day.

Several old and dilapidated minibus traveled all over the streets of Beijing.

Despite all the difficulties, I am 100% confident.

Because I firmly believe in my choice and believe in my product. "

After unremitting efforts, Huiyuan Juice finally opened the door to the Beijing market.

From then on, the name of Huiyuan called the capital, calling the whole country and calling the world.

With the increasing reputation of enterprises, Huiyuan is facing further cooperation.

Since 1998, local governments, enterprises, and even foreign enterprises have come to find a continuous stream of investment and cooperation.

In this regard, there were two totally different opinions within the group: one is prudent action, the other is steady and steady fighting; the other is quick attack and quickening development.

When he was making a difficult decision, Zhu Xinli saw the apple pear in the mountain of Changbai Mountain District, saw the red sea buckthorn fruit in Shanxi Youyu, saw the endless strawberry in Hebei Baoding, and saw the hundreds of thousands of acres of Citrus forest in Chongqing.

Zhu Xinli produced an indescribable impulse and passion.

Zhu Xinli understands the fruit growers, knows the taste of high yield, and knows their desire to get rid of poverty and become rich.

Zhu Xinli felt that he, as a Communist Party member, had the responsibility and obligation to do everything he could to relieve the worries of the fruit growers.

Over the years, Zhu Xinli has led the Huiyuan Group, and has invested and built factories in economically underdeveloped Hebei Baoding, Shanxi Youyu, Jilin Yanbian, Hubei Huanggang, Shaanxi Xianyang, Xianyang and so on.

Although there are risks, although some factories are relatively slow, they can really contribute to "agriculture, rural areas and farmers". Zhu Xinli believes that "taking risks is worth it." learning and working is his favorite hobby. According to Huiyuan's staff, Secretary Zhu Xinli often talks about Mr. Lu Xun's words: "since ancient times, there have been hardworking people, people who are willing to work hard for their lives."

This is the backbone of China. "

Over the years, Secretary Zhu Xinli has become obsessed with his career.

Huiyuan Group staff told reporters a small story: "once in order to catch up with time, Secretary Zhu Xinli unexpectedly broke through the glass door of the office, broken glass, and fortunately the good man was fine. In the daytime, he walked into a sewer more than one meter deep, because there was too much in mind."

When asked why he would do so, he said with embarrassment, "my two hobbies are learning and working."

Because of his obsession with career, Secretary Zhu Xinli almost gave up all his hobbies. He can't play the piano, he can't sing and dance, he doesn't like to have a feast, away from cards and mahjong.

Secretary Zhu also said with emotion, "in fact, I am an activist in school.

After graduation, I served as secretary of the Youth League Committee and propaganda captain.

I love literature and art, love making friends and music.

But now, I have only two hobbies: besides work, it is learning.

We are in an information age, and the society is developing at full speed. If we do not study hard, we will be ruthlessly eliminated by the times if we constantly strive for new progress and advance every day.

Although the work is very busy, Zhu Xinli still develops the spirit of "nail spirit" to study time and study late into the night.

Zhu Xinli is still studying on Saturday and Sunday. The reporter's interview is arranged for Saturday lunch break.

Apart from seriously studying Deng Xiaoping theory and the important thought of "Three Represents", Zhu Xinli has also systematically studied the socialist market economy, economic management, and advanced management experience of Chinese and foreign enterprises.

Through long-term and earnest learning, it has greatly improved its political and economic theory level, and has greatly helped Zhu Xinli in making overall decisions on company development strategy and designing enterprise culture.

In the past 12 years, Huiyuan has not made any big mistakes in decision-making, which has saved a lot of manpower and material resources for the development of the group and made the enterprises take a lot of detours.

Zhu Xinli, who had tasted the sweetness of hard study himself, began to work as a learning organization for the enterprise. By creating his own training center, through various ways such as going out and coming in, he forced his employees to learn by means of assessment and encouragement. "Because you can't keep up with this era and can't keep up with the development of this industry because you don't learn."

Some people say Zhu Xinli is tired, but Zhu Xinli feels tired and valuable.

Zhu Xinli said emotionally, "it doesn't matter what looks like a big boss. As a social person, as a party member, nothing is more meaningful than the recognition of the party and the society."

When Zhu Xinli started his business in 92 years, he put forward the spirit of "diligence, pragmatism, efficiency and innovation".

Diligence is the prerequisite for all success.

12 years of hard work and 4380 days and nights, Zhu Xinli hardly ever had a rest, on Sunday, every year on New Year's Eve.

According to Huiyuan Group's staff, every time the fruit production season comes, the queue that comes to the fruit processing team has a long queue. In the early morning, Zhu Xinli and his staff are unloading the car. At the time of the delivery peak, Zhu Xinli is loading the goods with everyone. When he goes abroad to attend the food exhibition, Zhu Xinli shows up with his colleagues and is sweaty.

This makes foreign companies wonder: is this the president of Huiyuan?