Crazy Business And Legendary Life

Yang Yujing, who was born in Mulan County, Heilongjiang in 1962, grew up with her parents in the Heihe forest area of the small Xingan ridge. She was admitted to a technical secondary school in the county at the age of 16, and has since walked out of the forest farm.

Whenever you see her, you will see the charming smile on her face. She says this is the "fortune" that she has been able to bring to her life for more than 5 years.

Yang Yujing always wears a smile on his face.

In 1981, the 19 year old Yang Yujing graduated from technical secondary school. She was assigned to a factory in her hometown, and her lively and artistic personality was soon pformed from a skilled worker into a unit's propagandist. She was soon pferred to the local radio station as a announcer.

Yang Yujing loves broadcasting very much. "Broadcasts teach me to smile all the time, because only when you smile, your voice is the best, though the audience can't see it, but they can feel it."

She explained it to reporters by laughing.

She has been working on the radio for more than 5 years.

In 1988, because of her husband's job pfer, she resigned her beloved broadcasting job and applied for a customer service manager in a hotel. She accepted the training of smiling service and standing service, and learned how to be more considerate and decent.

Two years later, she applied for a trade company to do foreign trade, where she learned how to negotiate and how to sign contracts.

"These three work experiences have provided me with many valuable experiences for me to start my own career. The experience of youth is the most valuable asset in life."

In March 1993, Yang Yujing's husband was sent to the Yantai office by the company.

At that time, Yang Yujing felt that a woman's career had no need to do better than her husband. Instead, she should stand behind her husband to support him.

So she did not hesitate to quit his job in the northeast and follow her husband to the Yantai development zone.

She came to Yantai Development Zone second days to rent a small house in Choi Wan City and opened a small department store. Soon after, she applied for a company as a salesman.

At 6 o'clock in the morning, Yang Yujing took the bus from the development zone to the city, then ran on a broken bike in Zhifu District, and went to Huang Yu and north to Zhifu island.

"I am familiar with the streets and alleys in Yantai so far, and I benefit from that work experience."

Yang Yujing was recruited to work in a hotel.

Because she worked as a customer service manager in the northeast for several years, she worked very well, and was quickly promoted to a hotel manager. Every day the car was sent to her car, and the time at home was getting less and less.

Although it was Yang Yujing's best career in Yantai for so long, she resigned because of her husband's words.

She had no technology and wanted to take care of her family, so she found a relatively free sales job in the development zone.

At that time, the sales industry just started, and the company had no experience to teach employees.

Yang Yujing, combined with his experience in dry trade in Northeast China, believes that sales must also be self aware.

So she disguised herself as a buyer, and looked at the property of the development zone one by one each day, noting their location, apartment size, price, advantages and other information. After returning, they made a large form to compare with the house they sold, looking for advantages and selling points.

Yang Yujing's sales volume has been far ahead of the company. Her unique and diligent working method has become an example for the whole company to learn.

"Later salesmen do this. They call it" tread tray ".

Yang Yujing cheerfully recalled.

In 1995, Yang Yujing opened a small intermediary company. Her ability to work was appreciated by the manager of a large pharmaceutical company. The company hired her as the office director.

The idle income of the work is not low. After a while, Yang Yujing felt it was boring.

She volunteered to be the sales representative of the company.

The general manager told her that the sale of the hospital was still blank.

Yang Yujing confidently picked up the hard bone that nobody had chew.

Because the medicine is a buyer's market, Yang Yujing went to the hospitals to see him repeatedly and drove away. When she came home, she felt that she would cry a lot when she hurt her self-esteem. But on the second day, she would smile as usual.

Because she always remembered the sales performance of the manager who promised 100 thousand a year, she refused to give up easily.

All of her colleagues were surprised. Yang Yujing only introduced her company's drugs to hospitals in Yantai in only a year. Her annual sales performance was 2 million yuan.

However, just as she was pleased with her efforts for a year, the drug company went bankrupt, and the market she had lost overnight was completely lost. It was a bolt from the blue for a salesperson.

After a few days' rest at home, after thinking for a few days, she told her husband with tears in her eyes that her daughter had grown up, and that your career was very successful. I would not like to work for others anymore. I have to have my own business and nothing has been done, and I will have regrets in my life.

Later, your father and daughter have to take care of themselves. I may spend less time at home than before. I'm sorry.

Yang Yujing has been paying attention to her husband for many years. She is very strong and she makes such a choice. Her husband fully understands and expresses his willingness to give full support.

In 2001, Yang Yujing spent the whole year in Shenzhen, Shanghai and other places to explore the market. Finally, he chose to make bedding business.

In 2002, she registered the Chinese brand of "jade brocade" home decoration.

At the beginning of her business, she came to Beijing, positioned her customers in high-end groups, and rented counters at large shopping malls in Wangfujing, Xidan and Xidan for sale.

But in a year alone, she lost about 700000 yuan.

Physically and mentally exhausted, she withdrew from Beijing to Yantai and fell into confusion for a long time. Is she destined to succeed in her career?

Her husband saw her gradually depressed, and put down work to accompany her to the beach for a whole afternoon.

The two men talked with each other, and the husband fully understood his wife's intentions.

At that time, the husband was already the chief financial officer of the company, and the annual salary was considerable. But he decided to quit his job and accompany his wife to do her beloved career.

Yang Yujing was worried that her family would be dragged down after her failure, but her husband's words encouraged all her fighting spirit. "Don't be afraid. Even if we fail, we still have hardworking hands, as long as you don't regret in your life."

The couple began to struggle together for the "jade brocade".

With the help of her husband, Yang Yu Jing, in the leadership of the Haihe District, located in the development zone of the jade brocade company, actively resolved various difficulties in the production and sale, and finally launched the brand of "jade brocade" home decoration in Yantai.

Now, she has 10 stores, and has achieved her favorite "soft" career. "Jade brocade" decorations have won various honors. Yang Yujing herself was invited to join the women's chamber of Commerce in the development area as a successful woman.

The successful Yang Yujing never forgot to repay society.

She is very enthusiastic about public welfare activities, including recruiting employees. She also works hard. More than 80% of the employees of Yu Jin are laid-off women workers.

How do you think entrepreneurship should be considered?

Yang Yujing: first of all, we must consider our ability to withstand risks.

There are many uncertain factors in starting a business. The hardships and unadventures are unimaginable.

Secondly, we must analyze and analyze the market and reasonably locate the consumption crowd.

The failure of my venture in Beijing is the result of inaccurate market analysis and inaccurate customer positioning.

The most important thing is to remember your goals. Before you do a job, you must consider what you need to learn and whether you can meet your needs and not blindly work.

Because today's accumulation of knowledge and accumulation of experience may be the capital of your venture tomorrow. This is what we call "positive accumulation for our future".

My skills in business and signing contracts were learned during my foreign trade.

Reporter: as a successful entrepreneur in the eyes of many people, how do you understand "success"?

Yang Yujing: I feel that it is not really a success for an entrepreneur to become rich by himself or his family.

A person's success is inseparable from the help of the society. I lost a lot of business in Beijing, and I lost a lot of energy. When I returned to Yantai to start a business, Haihe community helped me solve many urgent problems.

An entrepreneur can only achieve real success if he always forgets his social responsibilities and benefits from the society while he does not forget to repay the society and help the people who need help.