Entrepreneurial Story Of "Lady House" Female Boss

The explosive version of gypsy curly hair, a typical lady house style - lace blouse and layered skirt, even socks are decorated with lace, just like the people on the lady house posters we saw, but with a mature face. I was surprised to see such a complete body. Now few people choose to wrap themselves in complicated skirts. However, after the initial surprise, I have to admit that although it is over 40, this dress does not look strange on her, but it is very harmonious. Kuang Zi's eyes were bright when he spoke, with a dreamlike expression. This is a woman who is used to immersing herself in her emotional world. She is very emotional, so that when talking about her hometown of Wuhan, she even gets excited. Kuang Zi thinks her clothes are suitable for "mature girls" in their 30s. I don't know how she defines "mature girls". According to my understanding, although she is mature, she still has a dream of life and sticks to it. The plum garden in her hometown is the stage for her first performance of "Swan Lake". The European architecture on the street is the source of inspiration for her "homesickness". The "autumn cicada" in her father's jukebox has been singing in her heart... For more than ten years, all these beautiful memories have been played in the "Lady House" brand. She is sincerely and persistently searching for her lost dream. Lady House Where dreams come true In 1991, at the age of 26, Kuangzi went south to Shenzhen, where she opened her first "Lady House" store. In the past ten years, "Lady House" has grown rapidly. So far, it has opened more than 100 chain stores nationwide, becoming a popular brand for young women. For such achievements, Kuang Tzu felt most about the joy of realizing his dream rather than the difficulty of success. "I am a very emotional woman. When I founded this brand, I dreamed that I would be an elegant lady in the story." Kuang Zi, a preschool teacher graduate, likes listening to music, reading novels, watching dramas, especially classical dramas. She is often immersed in the plot of the drama and is moved to a mess. "I prefer to watch tragedies. The beauty of tragedies cannot be replaced by any emotion. Although happiness is good, I think it is very short, and tragedies often make me sigh for a long time." The clothing series designed by Kuangzi are often derived from drama stories. When she is infected by a story, she will be in the scene and consider herself as a character in the story. At this time, she desperately wants to express this emotion in some way, so she has creative inspiration. Grassland hut, green wilderness, Valentine's Day roses, Spring River Flower Moonlight, black and white nobles, Swan Lake, Lotus Pond Moonlight, Ophelia, Queen of the Forest... Almost every clothing series designed by Kuang Zi for "Lady House" can find the shadow of classical drama. "When I came up with the design inspiration, I was totally immersed in some emotion. Everything around me had nothing to do with me. The things I took from the inspiration completely occupied my brain." Wuhan Where dreams begin When he was a child, Kuangzi lived near Huashi. He was very nostalgic for that childhood, and sometimes even imagined that he was still living in his childhood. "At that time, there were some European buildings around my house. I looked at them from an early age and imagined life in a fairy tale. I felt like a princess in a fairy tale." Fantastic children may all like painting, and Kuang Zi also likes painting. She paints beautiful clothes designed by herself and the palace she imagined. In her heart, she will live in such a palace in the future, wearing beautiful clothes, representing the love between the prince and the princess. In addition to painting, Kuang Zi also knits sweaters and hooks wool. Although not majoring in fashion design, Kuang Zi was born with this talent. Undoubtedly, his childhood had a great impact on Kuang Zi. "I liked the East Lake. At that time, I often went to the lake to play, as well as the Plum Garden. These were my inspiration for creation." Daughter Endorsement of "Little Lady" Kuang Zi gave birth to her daughter when she was 38 years old. Even for a little girl, she also has requirements for clothes. She must be beautiful and comfortable. I can know all the requirements from her daughter. " When she was 6 months old, her daughter became the image spokesperson of "little lady". In her, she can obviously feel her mother's wish. For any mother, her daughter is a little princess in a fairy tale. On the poster, she wore the clothes designed by her mother, looking like a naughty lady. I wonder if she has the same dream as her mother in her heart? Life Always in the story Kuangzi proudly told us that her design room was very large and was decorated like a palace in a fairy tale. Because he can really live in his dream, Kuangzi loves every day of life. "No matter how my life changes, my dream is always unchanged. Now I can do what I like and continue to dream what I like. It is a happy luxury if one can live in an ideal dream all his life, so I am very lucky." Kuang Zi loves ladies' style clothes, so she always keeps this kind of dress. Even when traveling, people wear T-shirts and jeans, she still insists on a full set of ladies' dress and never changes. It's too personal. Even if you walk on the streets of Paris, you will get a lot of attention. "My son once asked me why people in the street looked at me, and I replied that it was because my mother was special. He then asked me why it was so special. I asked him what was wrong with being special. Then he said happily," Yes, my mother is beautiful, so everyone looks at you. " This is Kuang Zi, who lives in his own spiritual world freely, happily and contentedly like a princess in a fairy tale.