Luo Peiping: Newbalance Female Head In China

Luo Peiping is the executive director of NewBalance global corporation. She is the youngest top decision-maker. She is the only female general manager of the global branch, the only Chinese American.

Her name is Luo Peiping, a beautiful woman who can laugh at you with squint and encourage you to exercise more often.

San Francisco International University of international trade, NEW, BALANCE, an international pportation company in the United States, was subsequently awarded the right to operate NEW BALANCE, the regional agency of Taiwan NEW, to become the youngest executive director of NEW BALANCE headquarters.

I am definitely not a super sport lover, but I like the feeling after exercise.

I hope to encourage more people. Through more understanding of New Balance, I want to exercise well, want to take good care of my body, want to have more experience, and want to make myself a very happy woman.

In the same year, Vanessa and her partner Zheng Yajun (Jeanette) came to Shanghai with bare hands. After two and a half years, they developed to 500 employees, opened 200 stores, formed several product lines, and broke their sales records every month.

There are three types of shops in China: Sports sports store, N-Shop leisure sports store and Kids children sports store.

New Bai Lun not only provides the professional high quality sports shoes for the consumer, also has the professional beautiful clothing.

As long as you really love sports, new hundred Lun will provide you with professional, considerate and enthusiastic service. Just like its name, you can experience the comfort of balance in leisure sports.

American brand New Balance (New BUN), founded in 1906 in Boston, USA, has been committed to providing everyone with comfortable fit sports shoes. In 2003, New Balance (New BUN) officially landed in China. Our nearly 100 years of shoemaking technology and high-tech materials will melt in every pair of New Balance sports shoes.

How to choose a pair of comfortable and fit sports shoes?

"New Balance, balance your life!"

Luo Peiping always puts this remark on his lips.

Luo Peiping, a three person trading company, was born in Taiwan. When he was 17 years old, he took up his luggage and went to the United States to study.

She studied international trade at San Francisco State University. After graduation, she went to a trading company and started at the bottom of the company.

At that time, the mainland's reform and opening up was just beginning. Luo Peiping spent 3 years in the whole process of trade.

She works very hard. Besides the affairs at hand, she often watches the clothes and shoes in and out of her hands. She finds that a brand of sneakers is very good, though they sell very little, but the sales volume is stable. Then look at the Taiwan market at that time, no one is acting. So, when the opportunity comes, Luo Peiping starts job hopping and takes two helpers to set up a company.

Today, many people can't figure out why they have won the second largest sports brand in the United States NewBalance. The whole Taiwan agency is actually the "bag company" with only 3 people. In that year, Luo Peiping was a more than 20 year old girl.

She rushed to the base of the American company and asked for negotiations. She could not learn it. Of course, no one took care of her. No matter what Luo Peiping did, she did not go. She gave the manager the "20 minutes."

The other side felt that her little girl wanted to act as an agent in Taiwan. It was very interesting and agreed to receive it. Unexpectedly, it was a great deal. Luo Peiping talked about the history, reality and future of his shoes.

In the end, the 20 minutes that had been discussed in advance extended to 6 hours, and Luo Peiping took the agency.

With a pair of shoes, he ran every day in Taiwan, and few people knew the president's jogging shoes. Luo piping, who was carrying shoes to the mall and knocked from door to door, was often rejected.

"They all think this shoe is expensive, do not believe me, often ask me," how do you say that you are the second major sports brand in the United States? "

In such a refusal, Luo Peiping and her assistant slowly began to attack the world.

Without a porter, she did it herself; neighbors objected to their goods occupying elevators, so they tried to avoid everyone, get up a few hours earlier than others, and sleep a few hours later.

3 years later, the small office became an office building, and the 3 grew to 300. No one dared to belittle this beautiful beauty boss. She made numerous orders and became the second sporting goods company in Taiwan.

Luo Peiping, the suspected image spokesman, is now the general manager of NewBalance in the whole China. Interestingly, her two assistants were still assisting about 13 years.

What charm is it that makes their subordinates so loyal?

"Women are women. They have their own characteristics. I think birds are very good. This is the strength of women."

Unlike many Office women who are worried about their marriage and their careers, Luo Peiping was married at the age of 26. Now she is the mother of 3 children. The biggest is already in junior high school. She comes to Shanghai for a week every week to deal with important matters. The rest of the time is left to her children and her husband. Skiing, riding, golf and sports make her look young. When she sees a reporter taking pictures, she deliberately puts on a set of beautiful sportswear, setting up Pose professional.

Later, even the photographing masters were blinded, pointing to the photos that had just been washed up, and asked, "is this girl the image spokesman?"

"Girls should eat more bananas, exercise more, run sweating, and can't always move. If they are young, they will have fallen meat and their buttocks will deform."

She teaches young girls.

"Boys, too, have to exercise. Like me, don't always sit in front of the computer, surf the Internet, smoke, go to the bar, live overnight, so as not to be the boss's beer belly."

She asked her whether there would be a lot of pressure in the male dominated business world.

"It's hard," Luo Peiping thought. "But it's okay, okay..."

Vivi: editor in chief