Ma Wenjun Hungary Entrepreneurship

In 1991, Ma Wenjun, who was only 23 years old, sat on the Orient train to Hungary with great expectation.

Looking at the scenery outside the car, he was looking forward to his unknown life: "hope everything goes well!"

After a long journey of 7 days and 7 nights, he finally stood on his own land of dreams and began a challenging course.

Look at this first generation entrepreneur, the general manager of maleus umbrella company is arduous and has no lack of joy in his pioneering experience. It can be said that his growth process is the mature process of business philosophy.

When he first arrived in Hungary, he dreamed of finding a job in the chemical industry.

This is his old line. He thinks he should be able to make great achievements in this industry, but the fact is always difficult to fulfill his wish. In this small country with a population of only 10 million, the demand for chemical products is very poor.

Such a practical situation led him to the first blow.

But in a foreign land, no one can depend on one's own labor to survive.

So he found his first job, a waiter in a Chinese restaurant.

As he adapted to the living environment, he gradually was not satisfied with the current situation.

Because this is not the purpose of his coming here, he must have his own business.

So a year later, he began to use his few savings to set foot on the road of business.

At first, he could only sell the bulk goods, but he had never been in business. He had encountered frustrations: in his mind, business was to make money and profit, but sometimes he had to sell small profits or even lose money. But he would rather put the goods on the shelf for 35 months without knowing it, and would not want to clear them up and wait for the unreachable profit.

This situation will not last for a long time, so Ma Wenjun soon gave up and changed his attention to shoes.

It can be said that this is the establishment of the embryonic form of his business philosophy.

He learned that in Hungary and other Eastern European countries have a big shoe market, they put their money in and cooperate with Taiwan merchants to go to Hungary.

It was this wise decision that made him gain the sweetness, slowly let him know how to do business and do business well, and laid a good foundation for his future career. But it didn't last long. In 1995, Hungary's shoe market was impacted unprecedentedly, and a large number of mainland goods poured into Eastern Europe, especially shoes.

Originally, because the mainland's production level is relatively backward, the quality of products is far behind that of Taiwan's similar products, so Taiwan shoes have always had a large market share in Hungary.

However, due to the rapid development of the mainland, production technology was quickly updated.

In this way, the mainland goods quickly squeezed Taiwan products out of the market because of its low price. Many large footwear companies went bankrupt, and Ma Wenjun once fell into a difficult time.

Hard times are always a great discipline.

As Ma Wenjun continued to maintain his footwear distribution, he began to analyze the market situation and finally let him find a breakthrough in the umbrella Market.

The profits of umbrellas are relatively low, so no one wants to produce, but at that time Ma Wenjun most needed such a safe haven, so after calculating, Ma Wenjun entered the pition period.

This pformation is hard, and Ma Wen Jun himself admits.

Because of his unfamiliarity with the industry, he felt a bit overwhelmed. Fortunately, because the competition was not fierce, and there were good logistics channels, he could get better returns.

After a series of upheaval adjustments, the company slowly moved onto the track.

By 1998, Ma Wenjun had completely abandoned the production of footwear and devoted himself to the production of umbrellas.

After a period of time, he realized that he had to have his own brand to do business, so he started his own brand.

First of all, he registered his brand in China. Soon after that, he registered in Hungary, and then through the advertising and promotion of newspapers and magazines, he suddenly launched the brand and expanded the sales way.

"Sweet Dew" has entered the market in a moment, occupying the market. Ma Wenjun said with pride, "we can account for 75% of the market share, and we will continue to grow."

In the course of his visit, general manager of Ma also threw in his love and attachment to his motherland from time to time. In the end, he confidently said, "I want to make Chinese inventions support the exotic sky!"