How Does The "Frozen" Chain Move Again?

[case] summer sales of winter clothes, the autumn and winter orders will be over, and the order index is better than expected.

As a general manager of a clothing enterprise Mr. Lin, this should be good news, but the overfulfilled index has not made him very excited.

After the end of the order meeting, at the conclusion of the enterprise meeting, Lin always said: we have been successful in terms of the order itself. This year's order quantity has reached 7 billion, up 50% over the same period last year. But the problem we face is that sales growth may lead to negative profit growth, because sales volume is increasing by algebraic series, while operating cost is increasing exponentially.

Last year, we had a winter suit which was issued to the agent in the summer because of a mistake.

As a result, the agents who received the goods called me, saying they were more ungrateful than Dou, and agreed to refuse to pay the payment according to the accounts, because the responsibility for such a case should be entirely attributed to headquarters.

It is a common problem that many shoe and clothing brand enterprises in Quanzhou have met after the order meeting.

Many enterprises have realized the seriousness of this problem, but there are no better ways to deal with it.

In the final analysis, this is a manifestation of a lack of overall arrangement in the internal management of the enterprise, according to Mao Xinyu consultant Mao Xinyu, a marketing consulting company of Shanghai to sinks.

At present, many shoe and clothing enterprises in Quanzhou are heavy product research and development, pursue diversification, blindly expand the number of product styles, once the order quantity increases substantially, will make the production, procurement and other late work become overburdened, raw and auxiliary materials and other complex, complex procurement and production links, seriously affecting the order delivery efficiency.

The result of many unexpected ventures is that the capital chain has also created a crisis.

If the enterprise is unable to bear the risk independently, the downstream dealers will have to face the problem of backlog of goods, and the funds can not be returned, which in turn will increase the pressure of upstream suppliers, resulting in a vicious circle.

In the face of the huge orders that have been signed, enterprises will not be able to solve the problems in the process of solving problems without reasonable and foresight command.

Mao Xinyu said, according to some investigations in the industry, if the order is required to deliver the goods, the average order satisfaction rate of Quanzhou shoes and clothing enterprises is less than 30%.

"Time, quantity, quality and other index factors add up, a better enterprise can achieve more than 30%, close to 50% is very good.

Even some new type of market, the products that should be shipped in September will not be produced by November. What do you want the terminals to do? "

Mao Xinyu proposed that regardless of the size of an enterprise, whether the supply chain can move on demand is an important indicator of the internal strength of enterprises.

And how to create an optimized and stable supply chain mode is worth every shoe ordering enterprise that will take the order mode to dig deeper.

In order to build a A supply chain mode, how to arrange the supply chain design after the futures order, Mao Xinyu believes that at least several aspects should be grasped at least.

The question of time is very important.

He said that the problem of time is the issue of delivery time. The planning department of an enterprise should make overall plans to solve the delivery plan, refund plan, production plan and purchase plan. According to the actual operation cycle of each link in the supply chain, the specific time of delivery and purchase should be pushed back in sequence according to the delivery time required by the customer.

For the change of plan and plan implementation, enterprises should communicate with customers ahead of time, not blindly signing the bill.

In addition, it is also important to see whether the futures order plan is quantified.

"Factors such as fabric and processing that affect the supply capability should be sorted out for objective prediction.

You know, without the cumulative analysis of basic data, everything is a castle in the air. "

Mao Xinyu suggested that it is a challenge for the brand shoe and clothing company to determine the overall order plan for futures orders within a few days after the end of the order.

This requires that every link from procurement to production be co ordinated by a core department, thus creating a more smooth supply chain.

At present, most shoe and clothing Brand Company are simply pursuing a "fast" word in production and operation, but lack of co-ordination.

No matter what the product is, it is based on the idea of "first processing, never processing".

But in fact, this often makes the operation disorder, just like the endocrine disorder of the human body.

Procurement is becoming more and more busy, and orders are not busy. Basically, it does not cost anything, not to mention efficiency. The loss of excipients is often astonishing. "

It is understood that in the end, at least 30% of the futures orders are forced to give up, and only about 70% will be achieved.

Accordingly, Mao Xinyu advocates that enterprises should actively create A supply chain mode, that is, the whole enterprise operation system is based on the order meeting, and the futures order and purchase plan are integrated together, and the whole enterprise operation system can be integrated through procurement, quality control and other lines.

Therefore, at the same time of product development, we should determine all supply capability factors (including three single certificates: consumption list, excipient collocation list, process sheet and sample qualification certificate). At the same time, we must ensure that once the order sample is ordered, the supply will be satisfied, and the fabric and technology can meet the requirements.

At the same time, the director of procurement should jump out of a small circle and broaden his horizons.

Mao Xinyu believes that if all the businesses in Southern Fujian are all locally purchased, the competition will be quite fierce, and it is a pity that the whole country's market will be abandoned in an invisible way.

Besides, we need a set of scientific method of order arrangement for futures orders, preferably with information system.

Through the input of raw data, the reference plan of production can be immediately produced.

Then the enterprise will further dispatch and refine the requirements of various departments on this basis so as to truly achieve the effect of overall arrangement.

"In fact, we can establish a production and operation dispatching center (Department), by strengthening the Department's functions, introducing the plan, establishing a systematic operation system, and directing the staff to carry out the plan according to the regulations."