Tang Yue Enjoys Happiness In The Process.

When the "Internet heroes" fell, Tang Yue was not intimidated. He not only gave up the Internet business, but also integrated the Internet with the traditional business travel market.

In the past five years, he has developed into a leader in China's business travel service industry, relying on his strong financing ability, logical thinking ability and entrepreneurial confidence and passion.

Tang Yue, who has raised $43 million for eelong, has always believed that "real entrepreneurs should be passionate and able to persuade others to believe what you believe."

We should devote ourselves to the bright future, but every step must be taken in a rational way.

With the growth of his career, skiing has changed from the initial experience speed and stimulation to the freedom of infatuation with body and mind, and the reading of miscellaneous books has made him appreciate a different kind of life.

There is no doubt that it takes a chance to venture, and there is a spirit of adventure in the bones of Tang and Vietnam.

Engaged in the financial industry, logical thinking ability is not bad, and also able to compare some calculated things, so Tang Yue has a good grasp of the risks and rewards of everything he does.

Few people can see the future very clearly. Tang Yue, who is good at turning around, says, "I just saw the corner and I couldn't see it before turning around."

In Tang Yue's view, how to quickly judge and adapt to changes in the environment is most important.

Since the early pformation of life service portal network to the business travel service, eLong has finally found a more suitable way for him. It should be said that it has something to do with Tang Yue's character.

The character of Tang Yue seems to be able to adapt to the environment quickly.

He left home alone in the United States when he was 20 years old. Before that, he went to Shanghai the farthest away from home.

After arriving in America, he quickly adjusted to life there.

Later from the United States back to the country, although the public opinion has always had "sea return" does not adapt to the domestic environment, it seems that he is not working, he did not encounter such "ineffective" situation.

In November, 1999, the web site was officially launched, despite a lot of money, but the click rate is still not going.

Tang Yue, after careful analysis, thinks that the browsing volume of elong will never catch up with the portal website.

"We can only make money from the services we can provide.

Our website is a website for urban consumption and life. The most relevant service to urban consumption and life is business travel.

By chance, the idea of Tang Yue was realized.

At that time, the Dragon website held a promotional event. Tang Yue was able to get to know a company called DDT 100.

This is a small company with only 20 people, specializing in providing services such as subscription and discounts. Its business model is very similar to what Tang Yue wants to do.

So in April 2000, Tang spent more than 10 million yuan to buy hundreds of DDT Consulting Management Co., Ltd. and its e-commerce website. Since then, eLong has entered the field of tourism e-commerce.

A year later, the Internet entered a downturn. In the process of the reorganization, Tang Yue saw the potential of the independent cause, because the business grew fastest.

Tang Yue saw before me. "I think if we combine the marketing power of the Internet with the traditional reservation business and travel service, the power we produce will be very great.

Since then, I have decided to let the company develop in this direction, and now it is proved that the decision is correct.

With the experience of the Internet industry going up and down, Tang and Yue are very calm. "I never feel like losing anything. No matter in the IT industry or in the non IT industry, any venture is hard.

The ups and downs of the dragon are normal. This process of frustration and joy is very important for entrepreneurs.

From the beginning to the growth of enterprises and the personal development of my mind, I got it in the process.

To do business, we need rational support. True entrepreneurs are the carriers of passion.

Tang Yue confessed: "when you start business difficulties, you will also doubt yourself."

Only a real entrepreneur can persuade others to believe what you believe.

For the bright future, we must devote ourselves to the whole process. We must be rational in carrying out every step. We must combine sensibility with rationality.

If you are preaching around the world and making the biggest Internet Co in the world, people who follow you will feel that your brain is broken.

In the view of Tang Yue, any company will not suddenly become a Golden Phoenix suddenly, and its competitive advantage will come from the cumulative effect.

When he started to do it, he was the "poor egg" who had been spending money crazily.

As chairman of the dragon, the most fundamental mission of Tang Yue was to ensure that he would not die before he realized profits.

Thanks to rational support, eLong has become one of the first websites to announce profits.

Tang Yue, who worked in Wall Street for six or seven years, is very familiar with the operation of capital market.

But in the international capital market climate is not very good, once known as the Chinese Internet industry in the capital market to play karate the most successful Tang Yue, two years has not fused a penny.

He has a long view of the financing of elong, and he feels that the key to attracting investment lies in the continuous expansion of company value and shareholders' equity.

"Every time a new investment increases the value of the company, it will be attractive for our company to grow on a relatively large scale."

In August of 2003, eLong successfully invested $15 million in the US Tiger Technology Fund and Lanshan capital.

It was very easy for Tang Yue to get this sum of money. At that time, the two sides discussed the investment matters at dinner time. Before the dinner was served, Tang Yu and investors took only ten minutes to reach a $10 million gentleman's agreement.

After that, Tang went to the United States and brought back 5 million dollars.

It's easy to attract investors. They want to make money by us.

In the United States, internet tourism is the largest and most successful industry in the US. Under such a background, people who know a little bit of investment know that investing in this industry can make money.

Tang Yue Yue said ha ha.

Tang and Yue have their own financing philosophy: "the standard of evaluating the quality of financing is not to see whether they can get the money, but to see what kind of cost they get.

We are financing now not because there is no money, but because the capital market environment is good, so we can get money at a low cost.

If there is a chance, he will not rule out the possibility of further financing or even NASDAQ listing and financing. "

Now, Tang Yue has enough cash in his hands, but that does not mean he will carry out diversified business models. He said he will rationally focus on the expansion and deepening of the online travel service market.

The success is not in the result but in the process. What is the success of Tang Yue?

He will not hesitate to reply, "success is measured by the eyes of the public.

For individuals, they are doing what they like best.

Because people have to make continuous choices, busy with their careers inevitably give up holidays, hobbies and so on, but this is not a loss, but a normal link in the whole process.

As for wealth, Tang Yue affirms that this is an important criterion for modern society to measure success.

But he said, "wealth and personal happiness are not directly related to each other. I now value the process of creating wealth.

"Tang Yue admits that when he was founded for nine months, he had the opportunity to sell the Dragon at the price of several hundred million dollars." I have had a slight regret, but Tang Yue felt that he could only enjoy his career and life with a peaceful mind. "

The steady development of the business has made Tang Yue increasingly realize that it is not enough to be an entrepreneur. He begins to value the pastime and hobbies in life.

Because these are "spiritual experiences".

Tang Yue loves skiing. He said that the first thing he learned from skiing was speed and excitement, but now it is the freedom of the mind.

"Especially in the empty snowfield of North America, people are like a feather floating on a snow-white quilt.

In that situation, you can absolutely see the pride of prosperity and the suspicion of adversity.

Tang Yue also found himself more and more fond of reading.

He said with a smile: "in my line, my academic background is basically a person without culture."

But I read a lot, from popular novels to inexplicable books, including the Lord of the rings and the matrix.

Reading can make my mind go all the way, and let me feel the feeling that I can't feel in real life. "

Tang Yue is very clear about how the entrepreneur should exercise the influence of the mainstream.

He acknowledged that the original intention of returning home is to make money in business, but at the present stage, he can do something to promote social progress.

"Last year, I participated in the construction of" Digital China ". This activity was attended by a group of IT entrepreneurs based in Beijing, calling for the use of numbers to change China. There are also many social problems we need to care about in support of Tibetan antelope and so on.

Tang Yue's venture to Beijing seems to be purely accidental, just because Beijing is the capital.

During the eight years in the United States, he only stayed in Beijing for two or three days when he returned home, but his reason made him aware of his mentality for living in a big city.

"I am a very adaptable person. When I was in the United States, I had more business ideas than Americans, and Beijing was a gathering place of three schools.

In a single environment, I feel rather dull. "

As for a day's life, Tang Yue said that he had nothing like two ordinary people.

Just as the head of the dragon, he has more network colors than ordinary people - almost 90% of the time is online.

He said he was not a workaholic, and there was no picture of his beloved wife on the desk. But a cartoon statue of Tang Yue, designed by himself, stood on the opposite side of the coffee table and looked at him every day.