I Quit My Annual Salary Of 80 Thousand Of The Work Online Entrepreneurship Story.

In the fifth year of my company's work, in April 17, 2009, I resolutely submitted my resignation and resigned 80 thousand of my annual salary.

During the company, the company only did two things: one thing is to let the circulation channel develop rapidly, and the annual sales increase by 40 million; the other thing is to find the growth point for the enterprises in the next few years, and to go through the sales threshold which has not been in 14 years, but for the boss, it is only the value of my existence - the annual salary is 80 thousand.

I want to straighten up the waist for 5 years for 5 Dou meters; I want my parents to see a doctor when they want to see a doctor, where to see a doctor when they want to see a doctor; I want to let my wife want to wear what clothes she wants to wear; I want my daughter to read which school to read. Which is my fifth venture? I recall my first four years of entrepreneurship, the first bookstore, second snack food, third convenience food, fourth opening stores, the first small success, second failures, third failures, fourth times no failure and no success. Although I am not a successful person, I am not willing to be a loser. I don't want to see the boss's giving expression.

I believe that failure has brought me closer to success.

Through the summary of your own entrepreneurial experience, you can tell your friends who are going to start a business. The 6 question is: if you can answer your own questions, you can basically do this project.

Is there any money in this project?

How long can you earn?

Do you have any money to do?

Do you have the ability to do well?

Why do people buy your products or services?

Can you bear the worst result?

I want to talk about the main points of entrepreneurship with the project we just started: 1, do you have money to earn money from this project?

How long can you earn?

We are now selling the home textile products on the C2C platform (including online, patting, eBay), and the competition is very intense. (1)

But my product is a store brand. The company has been operating in Southern China district for more than ten years, and has hundreds of stores. It has certain brand awareness and certain loyal consumers.

Compared with individual sellers who have no brand advantage, I am at a higher starting point than I am. I am not going to be trapped in no profit price competition, and I will be more profitable than they are.

(2) according to the research data of AI, the scale of online shopping pactions has exceeded 100 billion yuan in 08 years, which has increased by more than 130% over the 07 years.

Under the economic crisis, people tightened their purse strings, but because of the low cost of Internet sales, they had obvious price advantages compared with traditional stores.

During the period of economic crisis spreading, people's work life and other pressures have increased, and consumption has been relatively compressed.

Online shopping maximizes people's needs, saves money and energy.

(3) Erie Research Institute expects that the volume of online shopping pactions in 09 years will grow at least 77.6%, with an average growth of 50% over the next three years, which shows that the potential of online shopping is huge.

I think there will be at least four years of gold development in this project, and four years later it will be stable. Even if the competition is fierce, I have already been able to compete with others in size and strength.

2, do you have any money to do?

On the Internet sales, the main investment is product, promotion cost and so on. At the same time, we must consider Alipay's holding funds.

Generally speaking, you will need 20 thousand of the turnover of 10 thousand, that is, 2 times the monthly turnover. Of course, before the start of the project, you will have to prepare some promotional expenses, such as buying shop, photo space, through train, consumer protection Ali mother's advertisement in the online store.

There are also several months' living expenses for you.

We are operating in the company, making full use of the existing resources. Our main investment is the construction and promotion cost of the customer service center, but there are not many hundreds of thousands of investment in the physical stores.

3, do you have the ability to do well?

It is not difficult for a company to open a shop online, so there are tens of millions of sellers on the Internet.

But opening a good store is not easy, so the monthly income on the Internet is only about 10% of the monthly income of more than 4000 yuan, and only 10 thousand people are more than 10 thousand yuan.

If you want to stand out in the tens of millions of sellers, you have to pay more time and energy. You must know some skills and methods of network promotion. At the same time, you should learn to analyze the clicks, IP numbers, PV (page views) that each method brings to your store, and guess the unit click cost, unit IP cost and unit customer cost.

Of course, these are not difficult, as long as we spend more time to solve, but the key is how much time we can spend, or to consider the opportunity cost.

We are full-time, we are a team to do this, so we are confident to do this job well.

4, why should anyone buy your product?

Why do people buy you instead of buying other people's products? What is your competitive advantage?

First of all, the price is on the Internet, but many are selling low quality products for low price. The price is cheaper, but your customers will not come next time.

Low price is relative, that is relative to the price advantage of the ground shop.

There is another service. Many sellers will write in their own baby descriptions or sellers' instructions. "Please, when you receive something, you must open it in the face of the courier company, check if something is missing or damaged, and let the courier sign or confirm it, otherwise the buyer will not be held responsible". The courier is not SB, and will not let you unpack the money. If you give the money, will he wait for you to finish watching it?

This is to shirk responsibility, not to serve customers.

It is very important for customers to read and explain products online.

For us, we have strong backing from enterprises. Quality is not what we are worried about at all. Because there is no intermediate link, the price advantage is natural.

Our important work is how to let people know what benefits we can sell to our products on the Internet and what products we sell. What we should say is to promote selling points.

70% of the bonus of our customer service staff is linked to its quality of service, and 30% is linked to sales.

Therefore, every customer service center in the customer service center focuses on the service of every customer who comes to consult and purchase, rather than blindly recommending products, so that customers can understand products carefully without buying pressure, and naturally increase the turnover rate.

5, can you bear the worst?

1, everyone is eager to succeed, and they are all looking forward to their success. But in a competitive environment, everything is possible.

Before we start a business, we need to prepare for the worst. It is to imagine what we should do if we fail, and whether we can accept the result of failure.

If you can accept it, do it!

(2) economic affordability, as a small entrepreneur, we have no easy investment as big boss. Hundreds of thousands or even tens of thousands of dollars are already our entire lives for us. Starting a business is not investment. It can be said to be desperately. You have to think about your life. You can only die a few times.

This is my fifth project of entrepreneurship. I have been dead two times before, and the other two are lucky.

But the living was not very good, so it was decisively stopped.

This time for me, it is a desperate struggle for me.

But I also thought that although the competition is fierce now, the competition will be more intense in the future. Only by grasping the present can we create tomorrow.

In the future, I will make an in-depth analysis of the four entrepreneurial projects I have done before, and I hope it will be helpful to those who are in the business and are about to start their own businesses.

Xu Qiyun, editor in chief: