Vigna S Dress Announced

Recently, the China Securities Regulatory Commission approved the first application of 11 enterprises, and is committed to creating a fashionable high-end women's brand of the mainland ladies Vicker silk.

According to the prospectus, Vigna S's public offering amount does not exceed 36 million 995 thousand shares, accounting for 25% of the total share capital after the public offering. After the issuance, the total stock capital does not exceed 147 million 980 thousand shares, and is intended to land on the Shanghai Stock Exchange.

Following the listing of La Natsu Bell, a mainland women's wear group, after the listing of the Hong Kong stock exchange, the domestic women's wear industry is again sending good news.

Recently, Vigna S fashion Limited by Share Ltd (hereinafter referred to as "Vigna S") announced to be listed on the Shanghai Stock Exchange.

According to the analysis of the industry, with the successful listing of many women's clothing brands in China, although the original design ability of the industry has significantly improved, it can be concluded that the conclusion that the rise of domestic women's clothing brands will trigger a consumption boom is not in line with the reality.

There are three investment projects for IPO: one is the 260 million yuan marketing network construction project, 152 new stores will be built in two years, two is the upgrading project of R & D center, and the other is two yuan.

The company said that the sales network construction is expected to achieve annual sales revenue of 332 million yuan, net profit of 66 million 199 thousand yuan.

It is understood that since 2011, after the successful listing of the Fujian group, nearly ten garment enterprises such as IPO and Lady house broke through IPO in the past three years, all of which ended in failure.

Vigna S's successful listing is undoubtedly adding confidence to several other women's clothing companies who are queuing up.

It is understood that at present, women's clothing industry in China has more than 6000 enterprises and more than 30 thousand brands, but the high-end market of women's clothing is still firmly occupied by international brands.

"International brand is the king of domestic disputes" will become the trend of domestic women's clothing industry.

However, according to the analysis of the industry, although there are not many brands with large scale and high popularity in the country at present, but with the rise of a number of enterprises such as La Natsu Bell and Vigna S, the domestic consumers' blindly pursuing the trend of foreign luxury brands or will be curbed, the domestic brands of women with quality and taste will trigger a new wave of consumption.

Relevant experts said that

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Compared with the casual wear industry, the market concentration of the domestic women's clothing industry is low, and the regional character of many brands is still strong, with limited influence nationwide.

In 2013, the statistics of clothing sales of major large-scale retail enterprises in China showed that the market share of women's clothing brands ranked first in VERO MODA, but the occupancy rate was only 3.82%.

So low

Whether we can trigger a new wave of consumption still need further examination.

It is understood that ultra-low brand concentration makes brand promotion across the country a thorny issue. A substantial increase in direct shops has also made some industry experts worried that once the operation of the brand store can not maintain sustained profitability, the number of outlets will continue to rise in the future.

According to the insiders, after the adoption of IPO, it is likely that a new store will be opened in the future, while the drama of losing shops will be turned off. The actual effect of the company will be greatly reduced, and the interests of investors will not be fully guaranteed.