2007 Global Network Advertising Grew 19% Year On Year

According to foreign media reports, Nelson, the American market research company, published the global advertising data in 2007. The number of online advertising increased by 18.9%, while newspaper advertising dropped by 15.2%.

The report shows that online advertising increased by 18.9% in 2007 compared with 15.2% in newspaper advertising.

One factor that needs to be taken into account is that many newspapers have increased the development of online advertising and benefited from the rapid growth of online advertising.

But newspaper advertising has matured and Internet advertising is still growing rapidly, and newspapers are still facing huge losses.

In 2007, global advertising grew by only 0.6%, but Asian advertising grew by 12.1%, while Europe, the Middle East and Africa grew by 5%.

From the perspective of advertising category, the overall advertising cost of financial services and wireless services increased by 12% to 14%.

It needs to be pointed out that this is the data before the outbreak of the subprime crisis in the financial sector.

Auto advertising spending dropped by 11% a year.