Tudou Founder Wang Wei: How To Turn Potatoes Into Chips?

A EMBA teacher said: the biggest success of McDonald's is to turn potatoes into fries. A simple process has added countless times to potatoes that have just been dug out of the ground.

But if you want to turn "potato net" into "potato net", it will also benefit countless times. The Chinese video website forerunner will take a hard road.

Wang Wei, one of the most famous video websites in China, is the founder of "potato net".

In February 28th, the Asian Wall Street Journal reported that CCTV, which had the right to broadcast the 2008 Olympic Games, authorized Tudou and Myspace China to broadcast the Olympic Games on that day.

This report has caused huge whirlpools, and all the major websites are in an uproar.

Because everyone knows that the video broadcast rights of the 2008 Olympic Games is a huge advantage resource.

Wang Wei is not happy, but has been caught up in more trouble because everyone is admiring the opportunity of potato net. Because the Asian Wall Street journal has misreported the news. Tudou only provides technical support to CCTV international website, "my podcast" and "my community".

The news of the Asian Wall Street journal also angered the Beijing Olympic Organizing Committee because the "authorization" was not approved by the Olympic Committee. CCTV international also issued a statement to clarify that it did not reach any agreement with any website on the authorized broadcast of Olympic video.

Wang Wei looked very aggrieved. "I didn't expect the Olympic Organizing Committee to come to us. We are only technical partners."

It's a puzzling storm that rises and falls quickly. It's only a small episode in the history of China's video website. But the career of the video website is winding and bumpy. Not only is the profit model not yet mature, but also a huge "policy related" incident before and after the Spring Festival.

At the end of 2007, the Ministry of information industry and the Ministry of radio, film and television jointly issued a notice that from January 31, 2008 onwards, all companies providing video services on the Internet in China must be controlled by state capital, otherwise they will not be able to obtain the necessary licenses for business.

The biggest video websites in China are potatoes, Youku and cool 6, all of which are privately owned enterprises with foreign investment background. This announcement has undoubtedly become the nightmare of video websites.

It is said that the reason why the Chinese government has issued such a document is that the government's control over video content on the website is gradually increasing, especially the determination to eliminate pornographic, violent and politically sensitive content.

So we set up our own public relations department to deal with the crisis.

Government work must be done, but we all understand that the government will not kill everyone, and who will lag behind the public relations of the government.

In the face of media inquiries about whether these video sites should be closed, the two competent authorities issued detailed explanations of management regulations in February 3rd, saying that the new regulations only aim at new arrivals, and many existing video websites can apply for licenses in their current status.

We finally got through a difficult time.

The slogan of potato net is "everyone is the director of life".

Wang Wei, a 32 year old Fukien who has studied in the US and France, has served as CEO of BOL in Bertelsmann.

For entrepreneurship, Wang Weiru said: "life is a gamble, has been climbing in a large company, high salary for a long time feel meaningless, so I would like to bet, and we are more likely to succeed."

But the cost of making video websites is huge. To do well the user's high experience effect, we must pay a lot of money on the bandwidth and servers. Therefore, for such a "burning money" behavior, many video websites are often aborted halfway.

With the birth and development of broadband, network video will become one of the mainstream ways for users to browse. It also makes video podcasting a reality. The success of Google's video sharing service website YouTube has become the leader of this industry.

The era of Web2.0 is to make users the protagonist, and the condition of being a podcast is very simple. Besides a computer, a camera and microphone can be added.

As for the foresee of future direction, Wang smiles and answers: "the direction is indeed the same, the development trend is the same, but no one has a crystal ball to predict the future.

What we can do is to stay ahead, everything is the first. "

I hope potato net is the first Chinese enterprise to turn "potatoes" into "chips".