Sun Deliang: Meet Ma Yun In A Narrow Path

Now, Wangsheng Technology has been listed for one year. In this year, spending a large amount of money became the biggest challenge faced by Sun Deliang, chairman of Netsun Technology. On December 16, 2006, this enterprise, which started with 20000 yuan in Sun Deliang's pocket, landed on the A-share market. Soon, Sun Deliang's value was raised to 2.3 billion, which ranked 69th compared with the 2006 Forbes Rich List. Challenge? Wangsheng Technology is an Internet enterprise established by Sun Deliang in order to prepare for listing by integrating its subsidiaries ChemChina, GlobalChemChina, China Textile and Medicine. At present, there are many industry websites that have become rich, but few industry websites can achieve large-scale profits. Therefore, ChemChina, with an annual profit of 50 million yuan, has almost become the dream of other industry websites. However, there is also a potential crisis in the development of ChemChina. In the first half of 2006, the members of Wangsheng Technology in the chemical market earned 27 million yuan for it, while in the first half of 2007, the chemical market contributed 31 million yuan to Wangsheng Technology, with an insignificant increase. Obviously, if the business model of member fees plus advertising fees is always maintained, the market space of Netsun Technology seems to have seen an end. From 2006 to 2007, Sun Deliang has been looking for ways to develop the alliance. In April 2007, Wangsheng announced to build the first "Business Treasure Industry Website Alliance" based on industry websites in China. "Small portal+alliance is our established direction. We have followed this direction in 2007, and will continue to advance in 2008." This is the most emphasized sentence of Sun Deliang at the staff meeting recently. Because of the choice of this direction, Wangsheng Technology inevitably meets Alibaba in a narrow way, and competition is inevitable. Break through? After Wangsheng Technology was listed, Alibaba was also listed in 2007. These two websites have a single industry, focus and depth, and a rich but general but not refined. If we want to achieve development, it is sooner or later to merge and acquire other industry websites. In this way, the industry website can be ready for sale. Sun Deliang firmly believes that these industry websites will not be willing to sell themselves to Alibaba, because "Alibaba is likely to drive away the original management team just to get resources, and Netsun Technology can help industry website brothers develop together". In April 2007, Zhejiang Hongding Venture Capital Co., Ltd. reached strategic cooperation with Netsun Technology, which seemed to indicate the beginning of Netsun Technology's outward investment. More than a month later, on June 5, China Clothing Network (www.efu. com. cn) was included in the "business treasure" of Netsun Technology. After holding China Clothing Network, Sun Deliang began to further sort out and expand his ideas. "We can cooperate with other industry websites at the level of technology, operation and capital. At the level of capital, there are also two ways of holding shares and equity participation." Sun Deliang said frankly, "The exchange of technology and operation is to help Wangsheng Technology screen cooperation websites, because no cooperation can be made in the head." After that, Wangsheng Technology shares 20% of the machinery expert network, Entered the machinery industry e-commerce. Under the guideline of setting foot in more fields, Wangsheng Technology has also established China Sugar&Wine Investment Promotion Network and China Sanitary Ware Network. Question? In order to deal with the doubts, Sun Deliang tried his best to expand the B2B e-commerce domain of Netsun Technology in this year. This includes not only the increase of service modes and language versions, but also the expansion of the industry. But in many people's eyes, this expansion also has certain risks. "The practice of expanding business lines through mergers and acquisitions after listing is justifiable, but we must consider the relevance of business. How much e-commerce in the clothing and machinery industries can apply to the experience of serving the chemical industry is a question mark." said an Internet industry consulting analyst, "For example, the merger and acquisition of Huayou Century after its listing was not very successful, and now it can only merge with Raymedia and be backdoor listed." "We have been planning in 2007. Now this bureau has been arranged," Sun Deliang said. For an Internet company that does not rely on venture capital to complete listing, Wangsheng Technology has no precedent experience to follow on the road of development. The company that once brought surprises to people is trying to find a new way. This attempt, whether successful or not, will have a profound impact on the development of Chinese industry websites and even the whole B2B e-commerce strategic pattern.