Industrial Cluster: Zhejiang Puyuan Sweaters Selection Center Breaks Down And Sells 700 Million Sweaters A Year, Weaving The Global Blue Ocean

Each year, more than 700 million sweaters are produced and sold to more than 20 countries and regions around the world; Among the national sweater products, one out of every three sweaters is produced in Puyuan, Tongxiang, Zhejiang. So, in the wave of fast fashion development, how should Puyuan further empower the industry and link the world?

In the afternoon of May 10, Zhejiang Tongxiang Puyuan Sweater Selection Center was officially opened, opening a new chapter in the fashion knitting industry.

With the development of social media and platform economy, the proportion of online sales of Puyuan Sweaters has exceeded 50%, and is growing year by year. However, the current online market still has problems such as asymmetric information and decentralized channels, which makes it difficult for consumers to find high-quality products, and enterprises also lack effective sales channels.

On May 10, the establishment ceremony of Sweater Selection Center was held in Puyuan, Tongxiang, Zhejiang. Photographed by Chen Jianzhong

On the other hand, as the current situation of "volume price" and "volume style" in China's domestic clothing market intensifies, the shrinking profit space makes more and more Puyuan merchants and sweater enterprises try to open up a "new blue ocean" to the international market, but in the process, there is a lack of cross-border platform resources and technical support and other guarantees.

Wang Jian, Secretary of Tongxiang Municipal Party Committee, pointed out that in the face of the new situation, "seeking change" is the only hard truth that remains unchanged. The release of Puyuan Sweaters Selection Center is also an active exploration of Puyuan to solve the problems of asymmetric information and decentralized channels in the online market and help "Puyuan Sweaters" open a "new blue ocean" to the international market.

"Puyuan Sweaters Selection Center will further integrate resources such as supply chain, platform, e-commerce, enabling enterprises and business associations to help enterprises display products and connect resources through the selection center, so as to better expand the market and enhance competitiveness." The relevant person in charge of Puyuan Town said that after the launch of the selection center, it will focus on displaying high-quality, original designed knitting products, Strengthen cooperation with designers and fashion institutions, promote brand upgrading and product innovation, and consolidate the position of Puyuan in the sweater industry.

At the event site, Puyuan Sweater Selection Center signed strategic cooperation contracts with Zhejiang Sweater Association, Tongxiang Intellectual Property Protection Center and Tongxiang Copyright Center. All parties will strengthen intellectual property protection, improve the product traceability system, control the quality of Puyuan sweaters in the whole link, and jointly polish the regional brand of "Puyuan sweaters".

At the same time, official e-commerce platforms such as Jingdong, Taobao, Fasthand and Alibaba International Station signed contracts with Puyuan Sweater Selection Center to achieve a new leap in the integrated development of online and offline.

As a representative of e-commerce platform, Liu Guangyan, general manager of women's clothing industry in the comprehensive business of Douyin e-commerce, said frankly that the birth of Puyuan Sweaters Selection Center, an innovative carrier, demonstrated the courage of Puyuan's traditional industry to upgrade digitally, and also showed him the infinite possibility of Tongxiang's knitting industry to embrace the new economy.

"From January to April this year, the total transaction volume of Puyuan women's clothing on the Diaoyin e-commerce platform has reached 6 billion yuan, up 10% year on year. These figures make us full of expectations for industrial upgrading under the empowerment of the selection center." Liu Guangyan said that he will support the selection center next, and build a three-level empowerment system based on the characteristics of Puyuan's industrial belt, including basic escort, precise cultivation and benchmarking, With the support of platform resources, it helped "Puyuan Sweater" to weave a new legend in the digital era.

"The clothing industry is facing multiple opportunities and challenges of online, quality and internationalization, and the construction of Puyuan Sweater Selection Center has effectively solved the pain point problem that our sweater enterprises are facing." In the view of Qian Meihe, the brand manager of Zhejiang Xianbo Textile Technology Co., Ltd., resource integration can make cooperation more efficient, and brand cohesion can make value more obvious, In the future, enterprises will actively promote original design research and development, and look forward to in-depth cooperation with more physical merchants, e-commerce enterprises and cross-border partners through this platform.

(Source: China News Network)