Responding To The Tide Of The Times And Looking Forward To The Future | CHIC2025 (Spring) Opens Today!

We stand in the direction of the tide

Break the dormant future by turning the edge into blade

Embrace spring and meet beauty

Carry out the first day of live highlights

On March 11, the National Convention and Exhibition Center (Shanghai) has been full of vitality. CHIC2025 (spring) was officially opened with an exhibition area of 117200 square meters, gathering 1175 exhibitors and 1211 brands from 13 countries and regions around the world. On the first day, more than 40000 professional buyers were welcomed, up 12% year on year.

　　 Pioneer trend brand ignites the field heat, Ignite the young and dynamic market

As one of the highlights of this exhibition, CHIC YOUNG BLOOD Pioneer Fashion Brand Exhibition gathers 45 brands from home and abroad.

Wang Hedi served as the chief creative officer of the CHIC Pioneer Trend Brand Exhibition. At the exhibition site, Wang Hedi is in charge of brand D DESIRABLE holds new product limited * * * activities.

There are also many trendy cultural circles OG and KOL coming to the exhibition site.

CHIC YOUNG BLOOD AFTER PARTY will be held at 19:30 this evening in Shanghai Panlong Tiandi Gaga.

　　 The regional brand strength is prominent, Actively invest in the battlefield of global consumption

The regional brand carries a strong weaving gene, demonstrating the efficient cooperation between upstream and downstream enterprises from the supply of raw materials, the inheritance of exquisite craftsmanship, and the strength of the regional brand with strong industrial cohesion.

Among them, Liaoning participated in CHIC for the third time in the form of a provincial-level group. This time, more than 60 enterprises/brands were organized to show their deep foundation and innovative vitality. At 15:30 today, the Fashion Liaoning · Liaoning Textile and Clothing "Chain" Moves the Global Industry Conference was held at the 1.1 Pavilion Show.

Among the provincial-level exhibition group, Hubei exhibition group also participated in CHIC for the third time, organizing representative enterprises of Xiantao, Hanchuan, Tianmen, Qianjiang, Jingzhou and other industrial clusters to participate in the exhibition, and held a docking activity for Hubei Province to undertake the transfer of textile and clothing industry at 14:00 today.

As a long-term partner of CHIC, Haining Group organized 27 enterprises/brands to participate in CHIC 2025 (spring). 10: 30 The AW25 Fashion Haining · Brand Joint Show - Stars Shining in the Sea, released at the 1.1 Pavilion Show, reconstructs the aesthetic boundary of leather fashion with * * * design.

This exhibition brings together the group units and professional markets in the national key textile industry clusters to jointly highlight the advantages of regional agglomeration.

　　 Commerce and trade first, fashion pioneer brand attracts attention

The trade matchmaking conference, CHIC MATCHING, closely followed the cutting-edge consumption trend, introduced the new scene of generation Z consumption, e-commerce platform and other emerging buyer resources through the flow star brand, and accurately built a trade ecosystem driven by consumption trends.

Today's 2.1 Pavilion CHIC MATCHING has invited nearly 30 high-quality brand merchants for docking, including not only VERO MODA, Koeni, Manyaru and other mature commercial brands, but also SUK uffie、UNICA、 Logo and other high-quality online brands, as well as nearly 20 overseas brand merchant purchase groups from Russia, South Korea, Singapore, Finland, the United States, the United Arab Emirates and Germany.

Today, Beiguan CHIC MATCHING also invited nearly 50 trendy commercial complexes and Xinxing Cultural and Creative Park, trendy collection stores, brand agents and other important channels, including EKA, New World Department Store, Wangfujing Group, Sanlitun T+Mall THE BOX、 Shopping centers such as antipruritic stores, fashion blocks, collection stores and other important channel types, as well as numerous fashion brand agents from all over the country.

CHIC MATCHING also accurately links core channel resources such as regional agents and franchisees to connect with high-quality brands, and has significant business transformation efficiency.

Focus on new technology and new consumption, Rich on-site activities

Based on the cutting-edge issues in the field of consumption, CHIC2025 (spring) deeply decodes the hot track, builds business innovation through all-weather, multi scene interactive discussion, and runs through technology empowerment and business practice under the new consumption wave.

At 13:00 in the afternoon, we met with the salon, and the theme activity of "Focus on AI, Build a Nine Day Digital Future Factory" decoded the digital transition of the whole link of intelligent manufacturing.

Then, the theme activity of "Style growth: how women's wear brands break the circle in the dithering e-commerce" broke the law of content ecology and precise flow synergy.

"Short video of local IP - theme activity of global traffic realization" deeply explored the fission path of localized content IP, and received enthusiastic on-site response.

　　 The wind of oriental aesthetics blows all over CHIC

The cultural narrative interwoven with tradition and modernity flows among the pavilions, interpreting the contemporary vitality of oriental aesthetics.

4.1 The pavilion "Oriental national color, endless growth - 2025 Chinese traditional color thematic culture and art exhibition" relies on the research results of Chinese traditional color application completed by COLORO Color Application Research Institute for two years to demonstrate the inheritance of millennium chromatography.

The theme activity of "Focusing on Tradition, Inheriting Chinese Aesthetics" was held in the salon of the National Fashion Exhibition Area of Museum 1.1 to explore the contemporary expression of oriental aesthetics.

The theme activity of "National Style New Language, Symbiosis and Co creation of Ali and Oriental Aesthetics" takes advantage of classic IP to explore cross-border symbiosis paths.

　　 Fashion Trend Foresight

At CHIC, you can enjoy the future product design and fashion innovation breakthroughs, among which CHIC SHOW anchors the future aesthetic coordinates with pioneer narrative.

Guangzhou · Natienlin Brand Release Show interprets the brand's exploration of style with the theme of "seeing the tienlin · seeing the heart".

Junmei - In the fashion show of Zhongying's international fur fashion trends in the autumn and winter of 2025/26, Zhongying joined hands with Wang Yutao, the designer of the "Golden Summit Award", to break the stereotype of fur.

Many bloggers and KOL gathered at the site, where these "CHIC New Fashion Experience Officers" explored the highlights of fashion trends and presented the new vitality of CHIC.

　　 Interesting interaction and full experience

Immersive interactive experience reconstructs exhibition social interaction, which not only activates the freshness of exhibition browsing with the interesting dynamic line of virtual reality, but also shortens the distance with terminal consumers through in-depth interaction.

Find the "elf" activity, connect the aesthetic ecology of the whole museum, and guide the audience to shuttle through the exhibition area to unlock the hidden eggs.

The clock in activity of CHIC YOUNG BLOOD Pioneer Fashion Brand Exhibition stimulates the social fission effect of Generation Z through the creative task chain, and realizes "zero distance" between the brand and the consumer market.

The dome light matrix pours down and reflects the surging business opportunities in the exhibition hall. The vitality of the industry can be expressed concretely in the physical space. CHI2025 (spring) starts from the change of market demand, responds to the development trend of the industry, with rich and diversified contents and frequent highlights on the opening day. Keep looking forward to tomorrow!