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ECO-NOVA可持續(xù)時(shí)尚大獎(jiǎng)?lì)C獎(jiǎng)，30個(gè)戶外運(yùn)動(dòng)產(chǎn)品獲獎(jiǎng)
近年來，戶外運(yùn)動(dòng)正逐漸成為大眾走向自然、擁抱自然、樂享生活的新潮流、新時(shí)尚。戶外運(yùn)動(dòng)產(chǎn)業(yè)呈現(xiàn)出方興未艾的良好態(tài)勢。戶外運(yùn)動(dòng)產(chǎn)業(yè)一頭連著經(jīng)濟(jì)，一頭連著民生，具有拉動(dòng)內(nèi)需、促進(jìn)就業(yè)、擴(kuò)大消費(fèi)的積極作用。根據(jù)國家體育總局、國家發(fā)展改革委等8部門發(fā)布的《戶外運(yùn)動(dòng)產(chǎn)業(yè)發(fā)展規(guī)劃(2022—2025年)》預(yù)計(jì)，到2025年，戶外運(yùn)動(dòng)行業(yè)的總規(guī)模將超過3萬億元。
1月10-12日， ISPO Beijing 2025亞洲運(yùn)動(dòng)用品與時(shí)尚展在北京國家會(huì)議中心舉行，展會(huì)面積超30,000平米，來自300余家參展商的近500個(gè)國內(nèi)外參展品牌，向從業(yè)者及愛好者展示了登山徒步、露營生活、冬季運(yùn)動(dòng)、運(yùn)動(dòng)訓(xùn)練和跑步、運(yùn)動(dòng)科技與新材料、車旅出行、城市運(yùn)動(dòng)、騎行、攀巖九大板塊的前沿潮流趨勢、創(chuàng)新產(chǎn)品和尖端科技。
作為本次展會(huì)的重要內(nèi)容，在展會(huì)首日，舉行了ECO-NOVA可持續(xù)時(shí)尚大獎(jiǎng)?lì)C獎(jiǎng)典禮，30個(gè)可持續(xù)時(shí)尚先鋒運(yùn)動(dòng)戶外產(chǎn)品收獲了2024年度的獎(jiǎng)杯。亞洲色彩聯(lián)合會(huì)執(zhí)行主席、中國流行色協(xié)會(huì)會(huì)長朱莎出席，并為獲獎(jiǎng)代表頒獎(jiǎng)。現(xiàn)場還特別設(shè)立了獲獎(jiǎng)產(chǎn)品展示區(qū)，集中展示部分獲獎(jiǎng)產(chǎn)品的設(shè)計(jì)理念。
在當(dāng)今全球時(shí)尚產(chǎn)業(yè)格局下，可持續(xù)發(fā)展已然成為核心主題，深度重塑著行業(yè)生態(tài)及未來走向，也是戶外運(yùn)動(dòng)行業(yè)踐行的方向理念。中國戶外及運(yùn)動(dòng)時(shí)尚品牌在材料選用上更多采用環(huán)保材料，產(chǎn)品線不斷向綠色化拓展，品牌傳播中環(huán)保理念愈發(fā)凸顯，綠色供應(yīng)鏈管理逐步完善，標(biāo)準(zhǔn)化與認(rèn)證工作也順利開展，促使整個(gè)行業(yè)在可持續(xù)發(fā)展道路上穩(wěn)步邁進(jìn)。消費(fèi)者層面，中國戶外運(yùn)動(dòng)消費(fèi)者對可持續(xù)發(fā)展概念的認(rèn)知接受度不斷提高，越來越多人意識到可持續(xù)產(chǎn)品并愿意參與相關(guān)行為。
據(jù)了解，ISPO攜手行業(yè)協(xié)會(huì)，共同構(gòu)建具有普遍適用性的可持續(xù)標(biāo)準(zhǔn)體系框架，并在其基礎(chǔ)上衍生對行業(yè)產(chǎn)品具有影響力及促進(jìn)作用的ECO-NOVA 可持續(xù)時(shí)尚大獎(jiǎng)。
ECO-NOVA可持續(xù)時(shí)尚大獎(jiǎng)是由ISPO CHINA與亞洲色彩聯(lián)合會(huì)、中國流行色協(xié)會(huì)及特思達(dá)（北京）紡織檢定有限公司等權(quán)威機(jī)構(gòu)共同構(gòu)建。全面覆蓋從原材料采購、生產(chǎn)制造、產(chǎn)品質(zhì)量檢測到包裝運(yùn)輸、消費(fèi)后回收處理等運(yùn)動(dòng)時(shí)尚產(chǎn)業(yè)鏈的各個(gè)環(huán)節(jié)，明確了各環(huán)節(jié)的可持續(xù)發(fā)展指標(biāo)與規(guī)范要求。ECO-NOVA 的名字來源于“Eco’(環(huán)保)和“Nova”(新星)，象征著新興的環(huán)保創(chuàng)新力量。首屆ECO-NOVA可持續(xù)時(shí)尚大獎(jiǎng)的頒發(fā)，展示了國際和國內(nèi)先鋒運(yùn)動(dòng)戶外品牌在可持續(xù)時(shí)尚的多個(gè)環(huán)節(jié)取得的重要階段性發(fā)展成果，也向國際市場展現(xiàn)了中國運(yùn)動(dòng)戶外行業(yè)的時(shí)尚風(fēng)采與可持續(xù)理念。
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