Using Chain Thinking To Promote The Future Of Textile And Clothing Industry In Shashi District, Jingzhou

From the birthplace of the millennium Chu embroidery to the famous town of infant and children's clothing in China, from the famous textile city to the completion of the whole industrial chain, the infant and children's clothing industry in Shashi District has made great strides. One out of every eight baby clothes in China is made by Cenhe. Local enterprises have gone out and high-quality enterprises have been introduced. Now Cenhe Town is focusing on the construction and application of 5G network, implementing the digital transformation project of small and medium-sized enterprises, and promoting the textile and clothing industry to climb higher and new.

After entering the autumn and winter season, it is the peak production season of Hongye Knitting Garments Co., Ltd. In the 5G production workshop of Hongye Knitting, the reporter saw that the production lines in the workshop are fully open and is actively preparing goods. The intelligent hanging production line can produce one garment every 15 seconds on average. Compared with the same period last year, the orders of enterprises during the "Double 11" holiday this year increased by more than 10%.

Fu Li, Deputy General Manager of Jingzhou Hongye Knitting Garments Co., Ltd.: We will actively stock up the products according to the output of 80000-100000 pieces every day, so as to ensure that we can deliver them as soon as customers place orders. Our annual output is expected to reach 30 million pieces this year.

Supply chain is the main artery of economic development. Shashi has made active exploration. Taking Hongye Knitting as an example, from 2013 to 2017, the company focused on the production of baby and children's clothing and tried Internet marketing. The output value increased from 90 million yuan to 200 million yuan, achieving the first jump. From 2018 to 2021, the company tried to integrate 36 supporting enterprises in the upstream and downstream, forming a relatively complete industrial chain from weaving, printing and dyeing to garment processing. The output value increased from 200 million yuan to 400 million yuan, realizing the second jump. From 2022 to now, the company has explored and implemented the mode of "brand operation+flexible supply chain+5G factory+e-commerce", continued to upgrade on the "chain", and made efforts on "integration". The output value has increased from 400 million yuan to 550 million yuan, realizing the third jump.

There are more than 500 knitting and textile clothing enterprises in Shashi, most of which are located in Cenhe Town, with an annual output value of more than 10 billion yuan and an annual output of 180 million baby clothes. One out of every eight baby clothes in China is "made in Cenhe". Shashi actively supports the development of Hongye Knitting, insists on "two orders", carries out "defect checking" investment attraction, introduces Bosiden, Guangzhou Zhijing and other enterprises, complements the short boards of fabric, printing and dyeing, and achieves the completion of supporting facilities within 5 kilometers of infant and children's clothing industry. At the same time, Shashi District Government is cooperating with Jingzhou Unicom to build Shashi District textile and clothing industry Internet platform, which will realize three public service functions of government side, industry side and enterprise side in the creation of application scenarios.

Chen Junli, Secretary of the Party Leadership Group of the District Economic and Information Bureau: provide online matchmaking, centralized purchase services, intelligent transactions, quality inspection services and other one-stop comprehensive services for upstream and downstream enterprises in the infant and children's clothing industry, help enterprises effectively reduce costs, improve efficiency, achieve business growth, and create an integrated and mutually reinforcing supply chain ecosystem. Up to now, the platform has attracted a number of Jingzhou enterprises to register and go online, docking with Huafang Chain, Wooden House and Zhijing Technology platforms, gradually realizing real-time sharing and collaborative processing of order information, and effectively gathering market information and customer resources.

"Without building a chain, without entering the chain, you can't enter the circle; without entering the circle, you can't leave the circle." Shashi District supports Hongye Knitting and Jianghan Plain Textile and Clothing Industry Technology Research Institute, deepens production, learning, research and use, drives the output value of enterprises on the chain to exceed 3 billion yuan, and promotes the employment of more than 6000 people. Next, we will explore the "chain length+chain master+chain innovation+industry association+productive service industry", accelerate the establishment of Shashi textile and clothing industry Internet platform, accelerate the construction of Cenhe infant children's clothing pillar industry supporting supply chain platform, and promote Shashi textile and clothing industry to become more "beautiful" in the future while deeply cooperating with Huafang Chain!

Lu Yanli, Chairman of the People's Congress of Cenhe Town: Cenhe Town has also continued to explore the practical experience of supply chain to expand to agricultural production, agricultural product processing and other industries. By building cold storage in several villages, product loss is reduced. On the other hand, strengthen the communication bridge between farmers and processing enterprises, help to establish long-term stable cooperative relations, shorten supply links, and constantly enhance the competitiveness and economic benefits of agricultural products.

(Source: Shashi District People's Government)