A&F CNY Launched A Limited Series For The Spring Festival, Opening A New Fashion For The New Year

The Spring Festival of the Year of the Snake is approaching, and Abercrombie, an American leisure clothing brand& Fitch (A&F) launched a limited series of clothing for the Spring Festival, ingeniously integrating the elements of the traditional Year of the Snake with American fashion trends, presenting a unique and innovative sense of fashion. A&F 2025 The New Year's marketing activity takes the theme of "already meaning now" and advocates to meet people who want to see now at the important moment of the New Year, to enjoy the festive time full of ceremony, and then to start the new year in a new light. This is also a unique interpretation of the core concept of the brand "Getaway" in the Spring Festival of the Year of the Snake.

The limited series of the Spring Festival launched by the brand CNY presents the unique relaxation and small formal fashion of modern cities. On the basis of the consistent comfortable texture, it perfectly integrates the elements of the Year of the Snake and the young trend.

In the festive atmosphere of the Spring Festival, the spokesperson of A&F brand, Li Xianqing, performed A&F Spring Festival blockbusters with passion, dressed in A&F Spring Festival limited series, vividly demonstrated the perfect integration of tradition and fashion with a relaxed attitude, and interpreted the unique and comfortable brand characteristics. In addition, the brand launched a new year's co production activity with its spokesperson Li Xian through online and offline channels, hoping to connect more closely with consumers through this interaction, welcome the fashionable and dynamic Spring Festival of the Year of the Snake together, and start a new journey together.

Spring Festival is a time to get together with family and friends. The exclusive series of this season's Spring Festival has created a piece more suitable for the New Year party for this occasion. These New Year party style pieces have a unique sense of atmosphere, from the use of bright colors, to the skirt tailoring that highlights the temperament, to the retro coat with a modern sense of relaxation, all of which highlight personality and style. The diversified design of A&F Spring Festival limited series provides consumers with rich fashion choices to participate in various parties during the Spring Festival.

In addition to the Spring Festival limited series, the brand also provides more clothes suitable for party scenes. Whether it's a gathering of friends at the end of the year or a family reunion in the new year, A&F is committed to meeting the needs of consumers in different "Getaway Moment's "wear and style needs to accompany consumers to start a new fashion in the New Year.".

About Abercrombie&Fitch Group

　　Abercrombie & Fitch Group is a global omni channel professional clothing retailer. With its YPB brand entering the Asia Pacific market in 2023, the group's Abercrombie& Fitch, YPB, Hollister and Gilly Hicks， Complete the brand matrix building in China. So far, all brands of the Group have carried out digital exploration, launched online multi-channel stores, and provided offline services and reflection.

In Abercrombie& Fitch， We believe that every day is worth looking forward to as the beginning of a small and long holiday. Since 1892, A&F has been committed to creating high-quality clothes and fragrances. Our customers have also adhered to the same belief in life - courage, confidence and freedom.