Some Thoughts On The Development Of Clothing Industry

　　 The current international situation is fraught with twists and turns, the global economic development is complex and changeable, the external environment for industry operation is becoming increasingly severe, and the industry development is full of uncertainty. China has become a global clothing manufacturing power, and the need for further upgrading of the industry and building a fashion power is particularly urgent. In the face of the transformation from large-scale development to high-quality development, and the transformation from traditional industrialization to modern industrial system construction, the whole industry has made active efforts to jointly promote the industry to become intelligent, high-end and green. ?

　　 After 40 years of development, China's garment industry has reached a considerable height. Whether it is the development of regional cluster economy or the enterprise itself, facing the new industry development situation, it is necessary to understand the present and look into the future. How can the industry improve in the new era? What is the future trend of the industry? Let's start thinking from the most basic word "clothing". ?

　　 What is clothing? It has three dimensions: ?

　　 The first is clothing as a material attribute. As a material attribute of clothing, it exists in the form of physical objects, has aesthetic attributes, practical attributes, and is closely related to consumers. This aesthetic must have the characteristics of the contemporary era and be able to meet people's needs for a better life. From the perspective of practicality, the function of body covering and protection is fundamental. In addition, there are many identity sign attributes, mainly to meet the physical and spiritual needs of consumers. Focusing on this attribute of clothing requires the industry to deeply study consumer demand and provide consumers with beautiful and good products from the supply side. At present, China's highly educated population has reached 250 million. The consumer structure and consumer demand have undergone profound changes, and industrial development needs to deepen research on consumers. ?

　　 The second is clothing as an industrial product attribute. When looking at clothing from this perspective, we should pay attention to the supply chain, industrial chain, innovation chain, value chain and other aspects of clothing. We should start with product design innovation, production organization optimization, management service integration, market model innovation, digital transformation and other aspects. Focusing on this attribute of clothing requires the industry to deeply study the operation rules of industrial development in the new era, focusing on innovation, technology and efficiency. ?

　　 The third is clothing as a cultural carrier. We often say that clothing is the carrier of morality, which is not simply to give clothing profound connotation. Clothing has always been a materialization of the culture of an era. How to reshape the group image of consumers in an era from the perspective of clothing is a cultural contribution that the industry should consider and can provide to society. Focusing on this attribute of clothing requires in-depth study of the cultural characteristics of the times, and needs to study how clothing reflects a national culture and reflects the consumer culture of an era. From the current rise of national style clothing, we can see the cultural role of clothing. ?

　　 What is provided above is a way of looking at the clothing and clothing industry from a multidimensional perspective. Each angle is worth in-depth thinking, supplemented by practice, and I believe it is of great significance for the development of the industry. ?

　　 If all the things mentioned above are conceptual, at the end of the "14th Five Year Plan" and the coming of the "15th Five Year Plan", there are three more aspects worth the attention of the industry from the perspective of industrial development. ?

　　 first ， Create new quality productivity, consolidate industrial foundation, and stimulate new driving forces for industrial development. The new quality productivity of the clothing industry is mainly reflected in three aspects: technological productivity, cultural productivity and green productivity. ?

　　 Clothing is a technology application industry. With the improvement of China's national strength and scientific and technological progress, the application level of science and technology in the industry has been greatly improved. In the future, the garment industry has much to offer in the aspects of digital transformation, intelligent transformation, technology and equipment upgrading of the whole chain. The development and application of high-end and intelligent software and hardware is the key to industrial progress. The current application of AIGC has greatly improved the industry in terms of product design facilitation, supply chain intensification, efficient management, and store intelligence. In March this year, when the final of the Big Wave Cup Fashion Design Competition was held, a garment designed by AIGC was dynamically displayed, which made the garment wearer feel the infinite possibility of AI for the future of the industry. ?

　　 Another characteristic of modern industrial enterprises is the creation of cultural productivity. We should not only focus on the cultural characteristics of the industry, but also pay attention to the cultural strength of enterprises and brands. The entrepreneurial spirit of China's clothing industry, the unique corporate brand culture, and the oriental fashion aesthetic system are related to the construction of China's fashion power. Cultural self-confidence has brought the rise of national style clothing. Adapting to the change of people's lifestyle and meeting the new consumption of culture and tourism, sports, performing arts, etc. provides a new track for the development of the clothing industry. The long-term development of the clothing industry must be based on culture. In recent years, the popularity of new Han style clothing, new Chinese style clothing and sunscreen clothing is the best interpretation. ?

　　 The creation of green productivity is an inevitable requirement for the sustainable development of the industry. More and more enterprises realize the importance of green development, and continue to make efforts in environmental protection, energy conservation, labor relations, product recycling and other aspects. On the other hand, from the perspective of many restrictive policies issued by countries all over the world for the terminal market, a reverse force mechanism has also been formed. China's dual carbon requirements for carbon peak carbon neutralization. The mandatory policy requirements of the international market for recyclable products and the restrictions on conventional high energy consumption and high pollution products all require the industry to look at sustainable development from the perspective of the future. Some international brands have begun to increase the proportion of recycled fibers and reduce the use of fur. Domestic brands have also made constant efforts in this regard. More and more brand enterprises have realized that green development is the universal international language and plays a very important role in brand promotion and internationalization. ?

　　 second ， We should follow the consumption trend, tap the market potential, and promote the dual cycle development pattern. This year, people in the industry generally feel a lot of pressure, but we should see the main line of stable operation of the industry, and also deeply see the logic of domestic and foreign market performance. The data shows that from January to October 2024, clothing production of enterprises above designated size will still increase by 4.4%. In terms of domestic sales, clothing sales of units above designated size will increase by 0.6%, online sales will increase by 4.7%, foreign trade sales will only decline by 0.7%, and investment will increase by 17%. In terms of product structure, knitting products currently account for 68% of the total category. According to the data, the supply and sales are booming, but why do you feel bad? From other data, we can see that the export volume increased by 12.5% and the price decreased by 12%. In terms of domestic sales, we can judge from the third quarter reports of some listed companies that the sales volume increased and the price decreased. These data show that it is difficult to make money, which is consistent with our intuitive feelings. Looking at the international market, the price of clothing imported from China and Southeast Asia by the United States dropped by more than 5%, and the price of clothing imported from Southeast Asia countries dropped more than ours. The price of clothing imported from Mexico to the United States rose significantly in the world. This shows that global clothing consumption is falling in price. ?

　　 Many people have come to the conclusion that it is the reason for the consumption degradation, but in fact, from the statistical data, clothing currently accounts for only 5.8% of China's household consumption, that is, a family spends 100 yuan, of which only 5.8 yuan is used for clothing consumption expenditure. It can be seen that clothing consumption has a weak impact on household consumption expenditure, The common people are not even talking about saving money through clothes. It can also be seen from the data that the number of clothing consumption is still growing, and the overall domestic market sales are also growing. So even if there is a consumption downgrade, it is still too early to significantly affect clothing sales. ?

　　 There are three reasons for this. The first is that people's consumption habits have changed. With the advent of a low desire society, consumers will always need the best cost performance. Second, as a fully market-oriented and most competitive industry, the huge number of practitioners and production capacity make the market supply and demand more unbalanced. Third, the excessive competition between the terminal physical stores and the online market makes the price deviate from the benign market demand. ?

　　 From the perspective of market economy, our industrial development must adapt to the changes in market models and the needs of consumers. How to break the current situation requires enterprises to be able to recognize the situation, recognize themselves, and do a good job. First of all, do a good job in positioning the enterprise, practice hard, tap potential from within, do a good job in products, refine products, consolidate advantages, and build core competitiveness. Secondly, the product power and brand power must determine the product price. How to improve the product power and brand power of enterprises is a particularly important issue that must be paid attention to at present. In recent years, the concept of ultimate single product and flat replacement has been accepted by everyone, which means good products and high cost performance products. The down jacket enterprises represented by Bosideng have made efforts in the product end in recent years and set a model for the industry. ?

　　 third ， Focus on the main business, focus on advantages, and build a century old foundation by taking advantage of the trend of reform. At present, the country has constantly adjusted its economic policies to promote industrial development. The just concluded Central Economic Work Conference has also reassured us. As long as we stick to our original intention, the real economy still has great potential. From the perspective of the trend, the group enterprises will become stronger through the integrated power and peaceful desktop development. At the same time, we should also see that China has become a strong garment manufacturing country in the world. It is inevitable for large enterprises to go out and become international enterprises. Small enterprises should take the road of refined development. Small and refined, small and beautiful are still good choices. At present, the development of enterprises is no longer isolated islands. Only open enterprises and entrepreneurs with broad vision have more opportunities. The coordinated development of the industrial chain is the advantage of China's clothing industry, so each enterprise should do what they are good at and bring themselves into the high-quality industrial chain. The development of enterprises should not be large and comprehensive. They should give full play to the power of cooperation, be good at research, and be good at innovating new development models. Entrepreneurs should walk in the industry more, learn from others' strengths, and make good use of their accumulated strength. ?

　　 In the process of industrial development, it is more important to focus on the main industry. There are many opportunities and temptations at the moment, but the risks are also great. From the experience since the 2008 financial crisis, the enterprises that can focus on the main business have developed very well. The clothing industry chain is relatively long, and ordinary enterprises cannot cover the whole industry chain. If they want to combine their own development stage and position in the industry chain, they will have more opportunities to make their own characteristics. Small enterprises should be specialized and refined. In the future, advantageous manufacturing must be a scarce resource in China, and enterprises in the central and western regions can make efforts in advantageous manufacturing. ?

　　 In short, the changes in the external environment for the development of the industry no longer allow us to slack off. At present, more new entrepreneurs are coming into the industry, all of whom are highly knowledgeable people. It was concluded that the first generation entrepreneurs have courage, the second generation entrepreneurs have both courage and knowledge, and the third generation entrepreneurs have not only courage, knowledge, but also values. This transformation has also brought new changes to the industry. New models and innovations of the industry emerge in endlessly. Technology and cultural empowerment have enabled the industry to continuously improve and develop. The wheel of history has led the industry into a new cycle. If cognition still stays in the past, it will inevitably be abandoned by this era. Only enterprises that know how to cooperate and keep pace with the times will go further. ?