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The Entrepreneurial Brand Strength Of College Students Of Jiangxi Institute Of Fashion Technology Was Unveiled, And The Cooperation With Zhang Zhaoda Between School And Enterprise Was Fruitful

2024/12/2 16:02:00 119

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　　 Zhang Zhaoda, a famous fashion designer in China, art director of Beijing Zhaoda · Zhang Fashion Design Institute, winner of the first and ninth Golden Summit Awards; Jiangxi Institute of Fashion Technology is a professional college with decades of hard work and fruitful achievements in the field of clothing education.

　　 The strong cooperation and close cooperation between the two have achieved great results in the field of school enterprise cooperation and practical teaching, which further proves the remarkable achievements of Jiangxi Institute of Fashion Design in cultivating high-quality and innovative fashion design talents.

　　 On November 23, 2024, on the stage of 2024 Wuhan International Fashion Week, the entrepreneurial brand "NO BELIEVE" of college students of Jiangxi Institute of Fashion Technology amazed the audience with its unique design style and innovative ideas, and became one of the highlights of this fashion week. As an important embodiment of the teaching achievement of "integration of production and education, practice and education" of Jiangxi Institute of Fashion Technology, "NO BELIEVE" not only shows the unique aesthetic perspective of the new generation of designers, but also highlights the potential of college students' brands in the combination of marketization and artistry, fully demonstrating the effectiveness of school enterprise cooperation and teaching innovation.

　　 Under the guidance of Beijing Zhaoda · Zhang Fashion Design Institute, "NO BELIEVE" was co founded by outstanding students of Jiangxi Institute of Fashion Design, and Mr. Zhang Zhaoda, a famous domestic design master, was specially invited to serve as the brand art director. With his profound artistic accomplishment and rich industry experience, Mr. Zhang Zhaoda has injected cutting-edge design concepts and international vision into the brand, making the brand works more professional and valuable in the market. The establishment of the brand "NO BELIEVE" not only reflects the professional level and innovation ability of the students of Jiangxi Institute of Fashion Technology, but also shows the leading position of the school in the field of fashion education.

　　 The theme of this brand show is "Wolong Valley", which is inspired by the challenge of self belief and the courage to break the rules, and combines the diversity of nature and the creativity of young individuals. The press conference is divided into four series, starting from the mystery of the vast valley, the diversity of natural forces, the rebellious nature of individual exploration and the sense of coexistence balance. The color is dominated by the natural dark blue and gray, with green, medium yellow, orange red, Klein blue and other embellishments. Bold colors are like awakening the power of rebirth. The deconstruction and tailoring, asymmetrical lines, material recombination, color matching and other design techniques are adopted. At the same time, elements such as water washing and old making, waste soil style, etc. are integrated. The collision between jeans and fur, the hollowed out and overlapping texture of materials, and the bold gradual change of color are interlaced, so that the work has more retro and fashionable flavor, simple outline, flexible color matching, and conveys an attitude of casual but not losing personality, Each design presents a sense of rhythm from tranquility to publicity, from diversity to harmony, which integrates the designer's profound understanding of "natural awakening and self-expression" into details, and awakens the audience's deep thinking on the coexistence of personality and environment.

　　 Through this appearance at 2024 Wuhan Fashion Week, "NO BELIEVE" shows the extraordinary achievements of Jiangxi Institute of Fashion Technology in the field of school enterprise cooperation and practical teaching, further proves the remarkable achievements of Jiangxi Institute of Fashion Technology in cultivating high-quality and innovative fashion design talents, and also sets a model for the development of college students' brands.

　　 Since 2019, Zhang Zhaoda has frequently returned to the campus of Jiangfu. Every year, he devotes considerable energy to teaching students hand in hand in Jiangfu, teaching his decades of experience to students, and also teaching core resources such as wedding dress pattern library to students. The two parties have integrated industrial projects into the curriculum, and formed a teaching team composed of enterprise tutors and college teachers, creating a real industrial learning environment for students, realizing a leap from theory to practice. Over the years, more than 300 competent professionals have been cultivated for local industries. The works released this time are the embodiment of the industrialized teaching achievements of Jiangxi Institute of Fashion Technology, and also a bold innovation and successful practice in the field of applied undergraduate talent training.

　　 On October 20, 2024, at the closing ceremony of the 2024 Nanjing International Fashion Week, the college student entrepreneurship brand "Hongxi Huatian" of the wedding dress project of the College of Fashion Design, Jiangxi Institute of Fashion Technology, with its unique design charm and exquisite craftsmanship, won the admiration and praise of the guests and audience at the scene.

　　 "Hongxi Huatian", as the result of the strong cooperation between Jiangxi Institute of Fashion Design and Beijing Zhaoda · Zhang Institute of Fashion Design, specially invites Mr. Zhang Zhaoda, a top domestic design giant, to serve as the art director, and jointly breeds this brand full of creativity and passion. The works released this time not only show the fruitful results of the wedding dress project of the College of Textile and Garment Modern Industry of the College of Fashion Design, but also represent a bold innovation and successful practice of Jiangxi Institute of Fashion Design in the field of application-oriented undergraduate talent training. Relying on the Mark Triona Real Enterprise Project, the project enables students to sharpen their skills and stimulate their potential in a practical environment, realizing a leap from theory to practice.

　　 The theme of this press conference is "the dance in a dream", which skillfully combines the aesthetic essence of tradition and modernity, East and West, implying that each couple has infinite longing and yearning for a perfect wedding in their hearts. The designers take the white dream as the creation blueprint, and use the ingenious techniques of decoration design and reconstruction design to vividly show the young people's pursuit of innovative lifestyle and yearning for a better life on the wedding dress. From the light and flexible gauze skirt to the elegant dress, each piece of work is like a moving poem, telling the sweetness and romance of love.

　　 During the Fashion Week, "Hongxi Huatian" won the "2024 Nanjing International Fashion Week Brand Fashion Award" by virtue of its outstanding performance. This honor is not only recognition of the brand strength, but also recognition of its future development potential. This press conference not only marked an important turning point in the commercialization process of "Hongxi Huatian", but also injected new vitality and inspiration into the field of Chinese wedding dress design.

　　 As an entrepreneurial team composed of college students, "Hongxi Huatian" not only shows the extraordinary talent and unlimited potential of the young generation of designers, but also brings a new perspective and concept to the wedding dress industry. This press conference is not only an important attempt to transform the teaching achievements of the wedding dress project into the market, but also a vivid practice of the industrial teaching model of Jiangxi Institute of Clothing Technology being tested by the market. In the future, "Hongxi Huatian" will continue to adhere to the spirit of innovation and contribute more exciting and possible to the field of Chinese wedding dress design.